Posts Tagged Orange Label
Mobile Gets Results for Recovery Now
Posted by Rochelle Reiter in Branding, Marketing Strategy, Media, Mobile, News, Search Engine Marketing, Videos on July 15th, 2011
As consumers are increasingly relying on their smartphones to seek out information, having a presence on the mobile web has become an important element in a comprehensive web strategy. Orange Label client, Recovery Now TV strives to be the leader in their industry in the digital realm and as a response to this shift, recently launched an integrated mobile campaign.
To engage with a mobile audience, Orange Label launched Recovery Now TV’s optimized mobile website this month that detects when users are visiting from any smart phone. This enhanced website includes key features such as treatment-related videos, an informational blog, links to treatment centers and contact information with a click-to-call phone number, in a streamlined design that is easy to navigate from a small screen. A cost-effective mobile PPC campaign was launched in conjunction with the site, to drive activity and generate leads.
The inclusion of a mobile campaign has already proven to be a valuable addition to Recovery Now TV’s digital strategy (created by Orange Label Art + Advertising), as the launch has already resulted in facility admissions.
Using Company Milestones to Launch Integrated Marketing Campaigns
Posted by Rochelle Reiter in Branding, Media, News, Uncategorized on April 20th, 2011
This year marked Starbuck’s 40th Anniversary, and like some companies, they’ve used the milestone as an opportunity to bring new life to their brand. This milestone marks the fourth refresh of the Starbuck’s brand in the past 40 years. One consistent element that has remained is the Siren, a mythological figure who represents the romance and creativity that inspired the founders of Starbucks 40 years ago. While the jury is still out about the new logo, one thing rings true, they’ve created a real “buzz” around their identity. To read more about the refreshed new logo and brand, visit www.starbucks.com/preview.
When the opportunity presents itself, Orange Label Art + Advertising will leverage client’s milestones to launch integrated campaigns much like Starbucks did with their refreshed logo strategy. Integrated campaigns leverage several different media vehicles to deliver the marketing message. When consumers are reached multiple ways, such as with traditional and digital forms of media, the marketing messages and brand are reinforced. Whether it’s through a refreshed logo, sweepstakes promotion, open house or media campaign theme, leveraging company milestones is a great way for a brand to stay top of mind with current customers, prospects and their community.
Real Results: Newport Pacific’s Campaign: A Homerun!
Posted by Mike Thompson in Uncategorized on November 13th, 2009
Newport Pacific, a company that manages over 70 manufactured home communities across the United States, selected Orange Label to quickly increase occupancy at their Austin, Texas property during August and September 2009. The agency credits landing the account to its direct response expertise in generating qualified leads and their ability to accurately target niche audiences. The high frequency radio campaign targeted the Hispanic community with the theme, “Live In Your Own Home, NOW”. The results hit home. The property surpassed the occupancy goals midway through the radio campaign and Newport Pacific considers the campaign a grand slam!
