Posts Tagged Orange Label Advertising
A Special OLAA Thank You to John Dunn!
Posted by Alyse Vultee in News on February 25th, 2011
Orange Label was happy to have high school senior, John Dunn shadowing us this week!
John is Gordie Dunn’s son (Gordie Dunn of Calmont Wire & Cable, an Orange Label client). It was great to have John here and to show him what the OLAA Team is all about! Hope we sparked an advertising interest 
And… a special thanks to John for sending yummy Thank You Cupcakes from Sprinkles!
Web 3.0 on the Horizon
Posted by Web Admin in Media, News, Uncategorized on January 5th, 2010
Just when you thought that you finally understood the term “web 2.0”, people are now talking about “web 3.0”. Other than just trying to confuse you more, the idea behind web 3.0 doesn’t take you away from the ever so outdated 2.0 level.
As the technology grows and web 3.0 develops more into a form, we will start to see more web intelligence by semantic search queries and more relevant search data returned to us based on our history of searches. Browsers and search engines will be more understanding of what our tastes are and ultimately become more accurate. Returning personalized search results, not random data.
How would this work? Intelligent data can be gathered from traditional web 2.0 applications, user generated content and other information sharing sources to feed a 3.0 pipeline. Having the technology to understand your decisions and actions might help you make your decisions. HowStuffWorks.com demonstrated the following example:
“Instead of multiple searches, you might type a complex sentence or two in your Web 3.0 browser, and the Web will do the rest. In our example, you could type “I want to see a funny movie and then eat at a good Mexican restaurant. What are my options?” The Web 3.0 browser will analyze your response, search the Internet for all possible answers, and then organize the results for you.”
Below are some slideshows that do a great job describing how these concepts work. Check them out!
Taking it to the next level…
Could your business or lifestyle use 3.0? What advances do you see happening in how the Advertising and Marketing world operate?
Is Your 2010 Marketing Plan In Place Yet?
Posted by Rochelle Reiter in News, Uncategorized on December 31st, 2009
Is your 2010 Marketing Plan in place yet? If not, here are 10 questions for you to answer with your team to get you started!
I. THE CORE BUSINESS OBJECTIVE:
II. THE KEY MARKETING OBJECTIVE:
III. MARKETING LIMITATIONS/PROBLEMS:
IV. SALIENT HISTORICAL CONTEXTUAL FACTS:
V. SPECIFY EACH CONSTITUENCY TO BE IMPACTED:
VI. MARKET RESEARCH FINDINGS:
VII. CLIENT SENSITIVITIES:
VIII. THE COMPETITIVE LANDSCAPE:
IX. WHAT’S PUZZLING:
X. WHAT’S “THE POINT”:
Have fun with these and Happy New Year!
Agency to Re-vitalize Calmont’s Brand for 2010 to Grow Business
Posted by Web Admin in Branding, New Business, News, Press Releases on December 9th, 2009
FOR IMMEDIATE RELEASE
CONTACT: Rochelle Reiter (949) 631-9900
rreiter@OrangeLabelAdvertising.com
ORANGE LABEL ART + ADVERTISING ANNOUNCES NEW CLIENT, CALMONT WIRE AND CABLE, INC.
Agency to Re-vitalize Calmont’s Brand for 2010 to Grow Business
NEWPORT BEACH, California (December 8, 2009)—Orange Label Art + Advertising, one of Orange County, Calif.’s longest-standing privately held advertising agencies, announced today that Santa-Ana based Calmont Wire and Cable, Inc., who engineers custom wire and cable solutions for a broad range of industries, has retained Orange Label Art + Advertising as their Agency of Record in order to re-launch the Calmont brand. Orange Label Art + Advertising credits Calmont’s selection to its specific branding process, including the ability to capture the “essence” of a company’s brand through creative research and design.
The opportunity in 2010 is to reignite the Calmont Wire and Cable brand such that it supports a sustainable new business strategy, produces a steady stream of qualified leads and achieves meaningful revenue and net profit growth. “We are revamping our brand image to be consistent with what we deliver to our customers,” said Bobbe Monteleone, President of Calmont.
Calmont Wire and Cable, Inc., founded in 1958, designs and manufactures wire and custom cable for medical, aerospace, military, robotics, computers, telecommunications and other precision applications requiring custom design. One of its early successes was developing extrusion technology to produce the first Hula Hoops for Wham-O. Currently, Calmont specializes in ultra-flexible and ultra-miniature wire and cable.
The Orange Label team created the positioning statement: Discover. Design. Deliver. to accurately portray the innovative and unique culture at Calmont Wire and Cable, Inc. Over the next few months, the new Calmont Wire and Cable brand will be unveiled as well as collateral and support materials. “We are excited to be working with such a talented group of people that really cares about the product they deliver and how it is delivered and used in the world,” said Rochelle Reiter, VP and Co-Owner of Orange Label Art + Advertising.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.
ABOUT CALMONT WIRE & CABLE, INC.:
Since 1958, Calmont Wire and Cable, Inc.’s mission has remained the same—to design and manufacture innovative technical solutions for critical applications requiring unparalleled performance. Calmont is known for supplying innovative solutions for a wide range of industries and applications (medical, aerospace, military, instrumentation and robotics). At Calmont, under the direction of Founder, Bill Chilcote, the first prototypes of a multi-lumen catheter were developed. Today, the multi-lumen catheter has become commonplace in operating rooms throughout the world. Calmont’s cables are used extensively in the medical market for ultrasound, electrode, defibrillator, EKG, dialysis, handheld instrument, catheter, implant and other applications. Their cables are specified and used by some of the largest medical manufacturers in the world. For more information, visit www.Calmont.com.
# # #
Real Results: Newport Pacific’s Campaign: A Homerun!
Posted by Mike Thompson in Uncategorized on November 13th, 2009
Newport Pacific, a company that manages over 70 manufactured home communities across the United States, selected Orange Label to quickly increase occupancy at their Austin, Texas property during August and September 2009. The agency credits landing the account to its direct response expertise in generating qualified leads and their ability to accurately target niche audiences. The high frequency radio campaign targeted the Hispanic community with the theme, “Live In Your Own Home, NOW”. The results hit home. The property surpassed the occupancy goals midway through the radio campaign and Newport Pacific considers the campaign a grand slam!
ORANGE LABEL MAKES LIST SECOND YEAR IN A ROW
Posted by Mike Thompson in Awards, News, Press Releases on October 27th, 2009
Named one of the fast-growing companies by the Orange County Business Journal
NEWPORT BEACH, California (October 27, 2009)—Orange Label Art + Advertising (OLAA), a full service agency and one of Orange County’s longest-standing privately held advertising agencies, was recently named as one of Orange County’s “Fast-Growing Privately held Companies”, by the Orange County Business Journal for the second year in a row.
The third annual “Fast- Growing” list ranks 100 businesses by revenue growth from June 2007 through June 2009. Orange Label Art + Advertising experienced 15% growth over a 2 year period and ranked number 90th on the list.
“We are pleased with the Business Journal’s recognition, especially considering the ongoing economic challenges with which all companies have to contend” said Wes Phillips, CEO of Orange Label Art + Advertising. “Our success is directly related to the commitment of our talented team members, the confidence our clients have in our creativity and the measurable results that are generated.”
The Orange County Business Journal honored those companies that made the list with an awards ceremony held in on October 15th at the Irvine Hyatt Regency. Several Orange Label Art + Advertising team members attended, including Wes Philips, CEO, Ian Crockett, President and Rochelle Reiter, Vice President.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.
# # #
Radio Produces Results FAST!
Posted by Rochelle Reiter in Media, New Business, News on September 1st, 2009
I am proud to announce that another one of our clients has already exceeded their sales goal as a result of our radio campaign we produced for them. We targeted the hispanic community in Austin, Texas and used our “direct response” formula in driving leads with copy and media strategy. The goal was to increase occupancy in their modular home parks, specifically getting down to 20 openings (from 60) by mid September. It is only September 1st and they are down to 16 openings! Great work!
Google Adwords Advice
Posted by Rochelle Reiter in Media, New Business on April 9th, 2009
I recently attended an Advanced Google Adwords seminar and was blown away, and somewhat overwhelmed, by how many opportunities are now available to advertisers through this platform. As a leader in our agency of new business, I personally have administered our Google account for five years. What once was a “part-time” manageable tool to drive leads is now much more complex and requires full-time attention. We are now dedicating a full-time resource to this process to keep up with the ever changing “secrets” to increasing the effectiveness of our campaigns. For example, I learned that there are over 100 factors that can affect the quality score, which will affect your cost per click and ad placement. A high quality score will allow you to pay less than competitors for a higher ad rank. Knowing the “secrets” to quality score can give you the competitive edge needed in your industry at a lower overall investment. Knowing the quality score component when administering your campaign is only one piece of the puzzle – I suggest hiring a Certified Google Adwords Professional to take your account over if you are currently doing it on your own. Give Orange Label a call and we can help!
