Posts Tagged OLAA
Orange Label Employees Participate In Disney’s Give A Day, Get A Disney Day Promotion
Posted by Debbie Nagel in News, Uncategorized on February 9th, 2010
Orange Label employees, Rochelle Reiter, Debbie Nagel, Kimberly Amoroso and Colleen Haberman, and their families participated in Disney Give A’s Day promotion this week. Orange Label teamed up with the Orange County Rescue Mission to provide hygiene kits for homeless families. Not only did we give back to those that are in need in our own backyard but it also opened up conversations with our kids, neighbors and even strangers about families being homeless and the need for basic items that we take for granted every day.
Local Ad Agency Wins 2008 MarCom Awards
Posted by Mike Thompson in Awards, Press Releases on November 13th, 2008
Orange Label Art + Advertising Awarded Top Honors by the Association of Marketing and Communications Professionals
NEWPORT BEACH, California (November 13, 2008) – Orange Label Art + Advertising (OLAA), a full service agency and one of Orange County’s longest-standing privately held advertising agencies, has been awarded several prestigious MarCom Awards: platinum, gold and honorable mention by the Association of Marketing and Communication Professionals.
Orange Label Art + Advertising has a received a Platinum award for their work on the Brand Affinity Technologies Print Ad Campaign as well as an Honorable Mention for the logo design. “Working with Brand Affinity Technologies (BAT) on multiple projects, from the beginning has been a collaborative effort. As a new interactive technology-driven media service, BAT’s brand is predicated on innovative messaging and execution. The entire Orange Label team is pleased that our creativity has helped BAT to powerfully establish their brand.” said Alyse Vultee, Integrated Advertising Executive for Orange Label Art + Advertising and lead on the Brand Affinity Technologies account.
For their creative work with San Jose, California based O’Connoer Hospital, Orange Label also received Gold for the O’Connor Print Ad Campaign. “We were able to create a distinc
t identity for O’Connoer with our “View from the Field” market resea
rch technique – which helped us to discover the emotional component of what makes O’Connoer Hospital an exceptional resource for health care services.” said Wes Phillips, CEO.
The MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Entries are received from corporate marketing departments, advertising agencies, public relations firms, designers, freelancers and production companies. MarCom awards are administered and judged by the Association of Marketing and Communication Professionals.
There were over 5,000 entries from throughout the United States and several foreign countries.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.
CSUF Sales Center Will Prepare Business Students for Success
Posted by Web Admin in News, Uncategorized on March 4th, 2008
CSUF Sales Center Will Prepare Business Students for Successful Careers in Sales
NEWPORT BEACH, Calif. (March 04, 2008) – Orange Label Art + Advertising, formerly Hunter Barth Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, has been tapped to develop an “in-kind” brand platform for Cal State Fullerton’s new Sales Center, which includes market research, logo design, positioning statement and core messaging.
The Sales Center will be located in the new Steven H. Mihaylo College of Business and Economics (M.C.B.E.) and will provide students with a focused curriculum, networking opportunities and training to prepare them for successful sales and sales leadership careers. In turn, this Sales Center will promote the field of professional selling through teaching, research and providing services to the business community.
This is not the first time Orange Label Art + Advertising has teamed up with California State University, Fullerton. Orange Label principals frequently participate in the M.C.B.E. Professor for a Day program and were founding members of the Marketing Department’s Honors Networking Program.
“About 75 percent of our employees at Orange Label Art + Advertising are Cal State, Fullerton Graduates,” says Rochelle Reiter ’95, ’00 (Marketing, MBA). “The caliber of students that graduate from the school is exceptional. I attribute this to the hands-on, ‘real world’ approach that many of the courses and programs, such as the Sales Center, offer. In an industry where tight deadlines, creativity and teamwork are crucial, CSUF has been a key resource for us and we’re happy to give back to them as well.”
The Sales Center is scheduled to open in Fall of 2008. Students will be offered opportunities to participate in sales courses, competitions and simulations and will have the chance to earn scholarships and a certificate in sales. Internships, career opportunities and a sales fraternity will also be part of the program.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.
