Posts Tagged experts
A Special OLAA Thank You to John Dunn!
Posted by Alyse Vultee in News on February 25th, 2011
Orange Label was happy to have high school senior, John Dunn shadowing us this week!
John is Gordie Dunn’s son (Gordie Dunn of Calmont Wire & Cable, an Orange Label client). It was great to have John here and to show him what the OLAA Team is all about! Hope we sparked an advertising interest 
And… a special thanks to John for sending yummy Thank You Cupcakes from Sprinkles!
Greenwell Farms Kona Coffee and Social Media
Orange Label recently launched Greenwell Farms Social Media presence. It included a revamped Blog, F
acebook page, Twitter and YouTube. Please be sure to go check it out.
Dont forget to purchase $75 or more of some 100% Kona Coffee this month to get free shipping!
Real Results: 120th Anniversary Celebration Ignites Momentum!
Posted by Mike Thompson in Branding, Media, New Business, News, Newsletter on December 21st, 2009
San Jose, CA based O’Connor Hospital is celebrating their 120th Anniversary. To promote this milestone, a unique logo was developed and it has become the focal point of an aggressive local print and mall banner campaign. The logo was also used to recognize the 120 years at The Spirit of O’Connor Gala in October to raise funds for O’Connor’s Imaging Services department.
The strategy of promoting O’Connor Hospital’s 120th Anniversary has generated strong market pressure and further enhanced the core identity of “It’s The Way We Care”.
Orange Label Visits CSUF to Help with Student Commercial Edit
Posted by Web Admin in News, Uncategorized on December 14th, 2009
Last Thursday I had the pleasure of being invited by California State University, Fullerton Professor Carolyn Coal to help assist her advanced COMM 415T class with editing a student commercial for the award winning retail toy product “Grow-A-Head TM“.
Grow-A-Head TM was arranged by Prof. Coal this semester for a student project. They are a specialty retail product that grows grass on the head of pre-designed knit characters placed in a desktop size vase; just add water. You can stylize designs based on your characters appearance. Their product line includes Original, Holiday, Halloween, Bugs, Friends, Sports, Marine Life, and Wildlife characters; all included with personalized greetings for fun gifts and toys.
Prof. Coal separates her class into two groups, “Agency and Production”. Throughout the semester, students in the “agency” will create a 60 second TV commercial that fits what the client asked for – in this case Grow-A-Head TM, based on an initial fact finding meeting. They will then pitch multiple strategies and storyboards back to the client in a presentation.
After client approval, the agency works with the other half of the class – the “production company”, to develop story boards, concepts and strategy. Students then arrange a cast, location and necessary gear to film the commercial on a weekend (8-12 hour shoot).
My participation took place in the last step – editing. The “production company” worked diligently to log and capture the footage from the shoot and start making edits based on storyboards submitted from the “agency”. I guided the student’s creative decision making with edits, music selection and answered technical questions. I was impressed by their ability to push the limits of the technology they were using, especially since they are advertising students, not film majors. Most of them have little to no experience editing on Mac Computers. They were becoming self taught experts on Final Cut Pro with a little help from me!
This class is great because of the hands-on creative experience and real world Client-Agency-Production relationship. I was impressed by the exceptional ambition that this group of students have. This is no small rinky-dinky class project; they are meeting the expectations of a real client. I feel they over delivered.
These skills are important in that they fulfill the vision of what Prof. Coal is teaching; showing students how vendors, clients and agencies work synergistically and effectively to produce an end result. Although not all students become film editors, this real world environment provides the opportunity for them to learn the lingo and bring their creative concepts full circle in a mock Agency setting.
Grow-A-Head TM will benefit from this student project by having the opportunity to meet great students, experience fresh creative ideas and receive quality work from advertising students. I hope more students from CSUF have the opportunity to enroll in this class and receive this kind of experience through the Communications Department.
Orange Label Art + Advertising will continue to visit CSUF in the future. Employees Kimberly Amoroso, Meagan Guerra, and I are graduates of the school. Orange Label’s Principals are also graduates of CSUF. Rochelle Reiter, Vice President, is a MBA graduate, Wes Phillips, CEO, holds a BA and President Ian Crockett who is also a part time professor at the school holds a BA. We recognize the importance of meeting advertising students and helping them understand the industry, answering their questions and most importantly helping them jumpstart their careers.
Agency to Re-vitalize Calmont’s Brand for 2010 to Grow Business
Posted by Web Admin in Branding, New Business, News, Press Releases on December 9th, 2009
FOR IMMEDIATE RELEASE
CONTACT: Rochelle Reiter (949) 631-9900
rreiter@OrangeLabelAdvertising.com
ORANGE LABEL ART + ADVERTISING ANNOUNCES NEW CLIENT, CALMONT WIRE AND CABLE, INC.
Agency to Re-vitalize Calmont’s Brand for 2010 to Grow Business
NEWPORT BEACH, California (December 8, 2009)—Orange Label Art + Advertising, one of Orange County, Calif.’s longest-standing privately held advertising agencies, announced today that Santa-Ana based Calmont Wire and Cable, Inc., who engineers custom wire and cable solutions for a broad range of industries, has retained Orange Label Art + Advertising as their Agency of Record in order to re-launch the Calmont brand. Orange Label Art + Advertising credits Calmont’s selection to its specific branding process, including the ability to capture the “essence” of a company’s brand through creative research and design.
The opportunity in 2010 is to reignite the Calmont Wire and Cable brand such that it supports a sustainable new business strategy, produces a steady stream of qualified leads and achieves meaningful revenue and net profit growth. “We are revamping our brand image to be consistent with what we deliver to our customers,” said Bobbe Monteleone, President of Calmont.
Calmont Wire and Cable, Inc., founded in 1958, designs and manufactures wire and custom cable for medical, aerospace, military, robotics, computers, telecommunications and other precision applications requiring custom design. One of its early successes was developing extrusion technology to produce the first Hula Hoops for Wham-O. Currently, Calmont specializes in ultra-flexible and ultra-miniature wire and cable.
The Orange Label team created the positioning statement: Discover. Design. Deliver. to accurately portray the innovative and unique culture at Calmont Wire and Cable, Inc. Over the next few months, the new Calmont Wire and Cable brand will be unveiled as well as collateral and support materials. “We are excited to be working with such a talented group of people that really cares about the product they deliver and how it is delivered and used in the world,” said Rochelle Reiter, VP and Co-Owner of Orange Label Art + Advertising.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.
ABOUT CALMONT WIRE & CABLE, INC.:
Since 1958, Calmont Wire and Cable, Inc.’s mission has remained the same—to design and manufacture innovative technical solutions for critical applications requiring unparalleled performance. Calmont is known for supplying innovative solutions for a wide range of industries and applications (medical, aerospace, military, instrumentation and robotics). At Calmont, under the direction of Founder, Bill Chilcote, the first prototypes of a multi-lumen catheter were developed. Today, the multi-lumen catheter has become commonplace in operating rooms throughout the world. Calmont’s cables are used extensively in the medical market for ultrasound, electrode, defibrillator, EKG, dialysis, handheld instrument, catheter, implant and other applications. Their cables are specified and used by some of the largest medical manufacturers in the world. For more information, visit www.Calmont.com.
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Client Spotlight: 25 Years of Dedication
Posted by Mike Thompson in Awards, Branding, Media, News, Newsletter on November 12th, 2009
Donnellon McCarthy
Orange Label Art + Advertising built its foundation on long-term client relations. However, even by these standards, the 25 year relationship with Donnellon McCarthy, a Cincinnati-based office technology dealership, is remarkable and extremely newsworthy in the advertising industry. Even though they are b2b, we’ve used business-to-consumer advertising strategies with morning drive radio as the backbone of a strategy that has also included marketing materials from corporate brochures to delivering truck and vehicles wraps.
During the twenty-five year relationship, Donnellon McCarthy has remained independent in spite of two very significant roll-ups in the copier/office technology industry. They have passed the baton from one generation to the next, transitioned from selling analog to digital technology, experienced significant organic growth and expanded geographically to have a marketing area that includes Ohio, Kentucky and Indiana.
ORANGE LABEL MAKES LIST SECOND YEAR IN A ROW
Posted by Mike Thompson in Awards, News, Press Releases on October 27th, 2009
Named one of the fast-growing companies by the Orange County Business Journal
NEWPORT BEACH, California (October 27, 2009)—Orange Label Art + Advertising (OLAA), a full service agency and one of Orange County’s longest-standing privately held advertising agencies, was recently named as one of Orange County’s “Fast-Growing Privately held Companies”, by the Orange County Business Journal for the second year in a row.
The third annual “Fast- Growing” list ranks 100 businesses by revenue growth from June 2007 through June 2009. Orange Label Art + Advertising experienced 15% growth over a 2 year period and ranked number 90th on the list.
“We are pleased with the Business Journal’s recognition, especially considering the ongoing economic challenges with which all companies have to contend” said Wes Phillips, CEO of Orange Label Art + Advertising. “Our success is directly related to the commitment of our talented team members, the confidence our clients have in our creativity and the measurable results that are generated.”
The Orange County Business Journal honored those companies that made the list with an awards ceremony held in on October 15th at the Irvine Hyatt Regency. Several Orange Label Art + Advertising team members attended, including Wes Philips, CEO, Ian Crockett, President and Rochelle Reiter, Vice President.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.
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Sports Marketing Trivia Question: What’s a VOMITORY?
Posted by Mike Thompson in Media, Uncategorized on August 13th, 2009
How well do you know your sports trivia?
We deal with many clients who support their favorite NFL teams by buying media in sports arenas and other marketing promotions.
Any ideas to what or where the Vomitory is without looking it up?
Agency’s Expertise in Driving Direct Response for Niche Audiences Hits Home
Posted by Mike Thompson in New Business, News, Press Releases on August 11th, 2009
FOR IMMEDIATE RELEASE CONTACT
Rochelle Reiter – (949) 631-9900
rreiter@OrangeLabelAdvertising.com
NEWPORT PACIFIC FAMILY OF COMPANIES RETAINS ORANGE LABEL ART +ADVERTISING TO CREATE AD CAMPAIGN TO INCREASE PROPERTY OCCUPANCY
Agency’s Expertise in Driving Direct Response for Niche Audiences Hits Home
NEWPORT BEACH, California (August 11, 2009)—Orange Label Art + Advertising (OLAA), one of Orange County, Calif.’s longest-standing privately held advertising agencies, announced today that Newport Pacific, a company that manages over 70 manufactured home communities across the United States, has retained Orange Label to increase occupancy at one of their Austin properties during the months of August and September . The agency credits landing the account to its direct response approach in driving qualified leads and the ability to accurately target niche audiences.
The campaign will pursue the Austin Latino community with the theme “Live in Your Own Home, Now!” Wes Phillips, CEO of Orange Label Art + Advertising and strategic lead on the Newport Pacific account, said, “These challenging economic times highlight the effectiveness of aggressive direct response advertising messages and media schedules. The Orange Label team appreciates the opportunity to use its direct response skills to assist Newport Pacific in rapidly achieving their occupancy goals and enhancing the community experience at the Austin property.”
Candace Holcombe, VP of Operations at Newport Pacific, commented on why they selected Orange Label Art + Advertising. “We chose OLAA based on their direct response reputation and experience with the geographic location. The fact that they were already familiar with the Austin market, and could meet our marketing needs within an aggressive timeline made the difference.”
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.
ABOUT NEWPORT PACIFIC FAMILY OF COMPANIES
Newport Pacific Family of Companies has been managing, buying and building mobile home parks since 1980. Newport’s proven formula for success comes from combining a high-touch, ‘family oriented’ management style with the abundant resources available to a larger professional organization. Their full service property management, development and investment strategies all have one goal in common: To create successful communities, and increase their value for residents and owners alike. The Newport Pacific team of certified asset managers and licensed real estate professionals has the skills it takes to unlock the hidden value in property. For more information on Newport Pacific, visit www.newportpacific.com.
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OLAA RECOGNIZED FOR ITS HEALTHCARE MARKETING PROWESS
Posted by Mike Thompson in Awards, Branding, New Business, Press Releases on August 3rd, 2009
FOR IMMEDIATE RELEASE
CONTACT: Rochelle Reiter
(714) 393-0527, (949) 631-9900
rreiter@OrangeLabelAdvertising.com
ORANGE LABEL ART + ADVERTISING RECOGNIZED FOR ITS HEALTHCARE MARKETING PROWESS
Agency wins awards for PacifiCord and O’Connor Hospital Advertising
NEWPORT BEACH, California (June 10, 2009)— Orange Label Art + Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, is proud to add three more awards to their list of recognitions with Healthcare clients. Orange Label Art + Advertising received a Platinum Award for its PacifiCord corporate brochure design along with an Honorable Mention for its PacifiCord “The Gift” Magazine Ad in the 2009 Hermes Awards. In the 2009 Annual Healthcare Advertising Awards, Orange Label Art + Advertising also received a Bronze award for their O’Connor Hospital Radio series.
Orange Label’s President, Ian Crockett said, “We’ve been having tremendous success in the Healthcare Industry because clients value our branding knowledge and experience and the fact that Orange Label combines that with our ability to produce direct response. To achieve both with one agency is apparently rare these days.”
The PacifiCord corporate brochure and Gift Ad were part of an extensive branding strategy created by Orange Label to position PacifiCord as a marketplace leader and inform consumers about their capabilities as a Cord Blood Banking Facility. Currently, PacifiCord, which stores stem cells in Irvine, is the only Cord Blood Banking service headquartered in locally. As a HealthBanks Biotech company, PacifiCord has pioneered value-added benefits such as the Cord Blood Concierge Service, flexible financing options and facility tours. More information can be viewed on their webpage www.pacificord.com.
In addition to the success of the PacifiCord Gift series, the O’Connor Hospital radio series also revitalized the local branding of O’Connor Hospital. Wes Phillips, CEO of Orange Label said, “The intent of the radio series was three-fold. First, they [O’Connor Hospital] wanted to increase local community awareness. Second, their aim was to drive specific service activity. Last, they wanted to communicate the “It’s the way we care” spirit in a memorable and creative execution.”
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.
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