Posts Tagged customer feedback
WIIFM Of The Month: Are You Scaring Off Your Customers?
Posted by Web Admin in Newsletter, Sales Marketing on October 25th, 2011
You don’t have to be dressed in scary costumes to frighten your customers. Your sales marketing practices may be doing it for you! Find out if you’re sending your customers running the opposite direction…
Is there a ghost on the end of your customer service line? When your customers call are they able to quickly reach the intended contact or are they faced with continuous ringing, a ghost on the other end of the line? If using an advanced phone system, is it user-friendly or a maze of automated options? The bottom line is, if it’s difficult for your customers to reach you, it may be the death of your relationship. Make it easy on them and eliminate the hassle.
Trick or Treat – How does your customer feel after opening the door? Do your customers consider it a treat to work with you? Or, are they feeling duped by your product or service? Not sure? How about asking them. One of the most effective methods of determining how your customers view their experience with your company, product or service is to request their opinion first hand. You may be spooked by the feedback you gain, but remember to listen and make adjustments accordingly.
Is your call-to-action as sweet as a pillowcase of Halloween candy? Is your call-to-action sweet enough to entice your customers and initiate action? Your advertising and marketing message must be compelling and relevant or it may go unnoticed. How will you know whether your message is sweet enough? Tracking the response of all initiatives will determine the effectiveness of your message. If the response is lacking, it is important to revisit the message and adjust it to ensure that it is relevant and resonates with customers.
Are your marketing materials covered in cobwebs? When was the last time you refreshed your marketing materials? Has it been so long that they’re gathering cobwebs? To be considered relevant by your customers, its best to look the part. It’s important that your sales team is equipped with the proper tools, digital and collateral, to aid in the sales process. Often times sales tools lack the TLC they deserve; however, it is important to remember that they play an important role in your sales marketing efforts.
OLAA Attends Los Angeles Times Online Advertising and Social Media Seminar
Posted by Alyse Vultee in Branding, Media, News on July 17th, 2009
Yesterday (7/16), OLAA member Megan Guerra and I attended the Los Angeles Times’ Online Advertising and Social Media Seminar. The Seminar included a great panel of speakers including: Facebook, Ning, LA Times interactive and Passenger. The panel provided interesting insight, thoughts and recommendations around the world of social media and what it can provide for your business.
Megan and I felt that one of the biggest take aways worth sharing with you, was the panel’s thoughts on how to best manage your social media presence:
Be Social With Your Social Media Followers.
Social medial is growing rapidly as more and more people are becoming connected online. For companies, social media provides a way to gain feedback from your customers and your target audience(s). Now many may argue that for a company/brand, this open environment for “feedback” is dangerous, because you are giving people the opportunity to voice the good and the bad.
And it’s the BAD that is feared…
As the panel explained, the worst thing to do is to not be social! In other words, don’t open a social media account and ignore it! So be sure to stay relevant and active with your social media – give your followers a reason to check your Blog, Facbook, Twitter and so on. And most importantly, remember to listen to your followers and be sure to respond (so they know you are listening)!
How to manage feedback…
If your followers’ feedback is good, be happy, it is a FREE customer testimonial! Be sure to respond with a thank you or what have you.
And advice for if it is bad…don’t panic, don’t press delete! Instead, explain your take on the feedback, answer the concern, provide rationale, etc – by responding, you are letting your social media network (your customers) know that you are listening, that you DO care and that their opinion does matter.
So, for those who are in fear or unsure about joining the world of social media, consider the above and remember that staying in communication is key with all business efforts, and now a days, this includes Social Media.
Some Social Media Tips That Will Keep You “Social”:
Take advantage of the FREE network that social media provides and consider ideas such as:
– run a campaign or special offer (incentive for followers)
- run a survey (gain feedback)
- send messages/exciting news to your followers (acts a free email blast)
