Posts Tagged CSUF
CSUF Sales Center Will Prepare Business Students for Successful Careers in Sales
NEWPORT BEACH, Calif. (March 04, 2008) – Orange Label Art + Advertising, formerly Hunter Barth Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, has been tapped to develop an “in-kind” brand platform for Cal State Fullerton’s new Sales Center, which includes market research, logo design, positioning statement and core messaging.
The Sales Center will be located in the new Steven H. Mihaylo College of Business and Economics (M.C.B.E.) and will provide students with a focused curriculum, networking opportunities and training to prepare them for successful sales and sales leadership careers. In turn, this Sales Center will promote the field of professional selling through teaching, research and providing services to the business community.
This is not the first time Orange Label Art + Advertising has teamed up with California State University, Fullerton. Orange Label principals frequently participate in the M.C.B.E. Professor for a Day program and were founding members of the Marketing Department’s Honors Networking Program.
“About 75 percent of our employees at Orange Label Art + Advertising are Cal State, Fullerton Graduates,” says Rochelle Reiter ’95, ’00 (Marketing, MBA). “The caliber of students that graduate from the school is exceptional. I attribute this to the hands-on, ‘real world’ approach that many of the courses and programs, such as the Sales Center, offer. In an industry where tight deadlines, creativity and teamwork are crucial, CSUF has been a key resource for us and we’re happy to give back to them as well.”
The Sales Center is scheduled to open in Fall of 2008. Students will be offered opportunities to participate in sales courses, competitions and simulations and will have the chance to earn scholarships and a certificate in sales. Internships, career opportunities and a sales fraternity will also be part of the program.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.