Posts Tagged creative
Great Ideas: Lucas / Astro Business Systems
Posted by Web Admin in Branding, Newsletter on February 9th, 2010
Lucas Business Systems and Astro Business Technologies, a California Central Valley Xerox Global Imaging Systems Group enlisted Orange Label Art + Advertising to create a brochure that would not only have great creative, but also generate real results! Additionally its a road-map for sales people to tell an intricate Lucas / Astro / Xerox story. Working with their Director of Training & Development and Director of Managed Print Services, Orange Label orchestrated a compelling message that differentiates from the competition. Each step, including their initial work-flow assessment, branded Managed Print Services program, Green Initiatives and Follow-up Service Guarantees is synergistic with how the sales people are trained.
Post Your Favorite TV Ads of All Time!
Posted by Web Admin in Uncategorized on January 25th, 2010
With the Superbowl right around the corner, its hard not to reflect on all the great advertising. Even if you are not a Football fan, most still participate in this pseudo-national holiday to view the most interesting and creative Ads of the year. Everyone gets an opportunity to see what the industry players are up to as well as the one-hit-wonders.
I thought this would be a great opportunity for everyone to post their favorite ads (not just limited to the Superbowl). Please share with us your favorite ads of all time! Copy and Paste the Youtube “Embed” Code into your post. We are looking forward to your responses!
Web 3.0 on the Horizon
Posted by Web Admin in Media, News, Uncategorized on January 5th, 2010
Just when you thought that you finally understood the term “web 2.0”, people are now talking about “web 3.0”. Other than just trying to confuse you more, the idea behind web 3.0 doesn’t take you away from the ever so outdated 2.0 level.
As the technology grows and web 3.0 develops more into a form, we will start to see more web intelligence by semantic search queries and more relevant search data returned to us based on our history of searches. Browsers and search engines will be more understanding of what our tastes are and ultimately become more accurate. Returning personalized search results, not random data.
How would this work? Intelligent data can be gathered from traditional web 2.0 applications, user generated content and other information sharing sources to feed a 3.0 pipeline. Having the technology to understand your decisions and actions might help you make your decisions. HowStuffWorks.com demonstrated the following example:
“Instead of multiple searches, you might type a complex sentence or two in your Web 3.0 browser, and the Web will do the rest. In our example, you could type “I want to see a funny movie and then eat at a good Mexican restaurant. What are my options?” The Web 3.0 browser will analyze your response, search the Internet for all possible answers, and then organize the results for you.”
Below are some slideshows that do a great job describing how these concepts work. Check them out!
Taking it to the next level…
Could your business or lifestyle use 3.0? What advances do you see happening in how the Advertising and Marketing world operate?
Great Ideas: Industry Edge; Fairhaven’s 2010 Interactive Web Platform
Great Ideas:
Industry Edge; Fairhaven’s 2010 Interactive Web Platform
Approaching it’s 100th Anniversary, Fairhaven Memorial Park and Mortuary has created a legacy of helping families in Orange County make decisions in a difficult time. It’s with that reputation that Fairhaven continues to reach out to help the community with understanding, sympathy and educational tools to help people in sudden or prepared situations.
In 2010, Orange Label will launch a new web platform for Fairhaven’s existing website that will simplify the process and strengthen users’ understanding of funeral and mortuary planning online. Since the primary constituency is older and not web savvy, the platform will guide pre-planning or at-need users through a interactive counselor-simulated video and step-by-step educational and decision making process. The primary goal of the platform will allow people to make decisions in a organized manner. It will also allow for an understanding of what to expect before meeting with a Fairhaven counselor to finalize decisions.
Local Advertising Agency Hires Two Industry Experts
Posted by Web Admin in Press Releases on July 22nd, 2008
NEWPORT BEACH, California (July 22, 2008) – Orange Label Art + Advertising (OLAA), a full service agency and one of Orange County’s longest-standing privately held advertising agencies, has expanded their staff with two new employees.
Stephanie Hamilton, has joined the Orange Label Art + Advertising team as an Integrated Advertising Executive. She received her education from Arizona State University and UCLA. Upon graduation, she has worked for national media/ communication companies like NBC, Primedia and the O.C. Register.
Hamilton has over a decade of marketing and public relations experience. For the last four years her focus has been online/ interactive marketing. Some of her past accounts include, Unocal, Tenet Hospitals and Ultimate Ears.
“Online/ Interactive marketing has continued to evolve to include more than PPC and SEO, so having Stephanie join our team optimizes Orange Label for growth in this area.” said Rochelle Reiter, Vice President of Orange Label.
Jonathon White has also joined Orange Label and will manage the creative department as the new Art Director. Jonathon came to OLAA from an agency in Irvine where he held the art director position. White has over nine years of experience in project management, design and multimedia. The focus for Jonathon’s career objective has been creative management and user experience. He optimizes marketing strategies with clear strategic brand positioning, creative concepting, product development and project scope. His clients have included TNT, MTV, Epic Records, Mazda, Owens Corning and Expedia.com.
A graduate of Wayne State University and recognized for a thirst for innovation, Jonathon empowers his team to leverage on their creative brainwork “His talent is in communicating a company’s brand through creative design. Jonathon has originality in his designs. They stand out and deliver results. We’re thrilled he’s part of the OLAA team.” said Rochelle Reiter.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.
