Posts Tagged Awards
OLAA RECOGNIZED FOR ITS HEALTHCARE MARKETING PROWESS
Posted by Mike Thompson in Awards, Branding, New Business, Press Releases on August 3rd, 2009
FOR IMMEDIATE RELEASE
CONTACT: Rochelle Reiter
(714) 393-0527, (949) 631-9900
rreiter@OrangeLabelAdvertising.com
ORANGE LABEL ART + ADVERTISING RECOGNIZED FOR ITS HEALTHCARE MARKETING PROWESS
Agency wins awards for PacifiCord and O’Connor Hospital Advertising
NEWPORT BEACH, California (June 10, 2009)— Orange Label Art + Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, is proud to add three more awards to their list of recognitions with Healthcare clients. Orange Label Art + Advertising received a Platinum Award for its PacifiCord corporate brochure design along with an Honorable Mention for its PacifiCord “The Gift” Magazine Ad in the 2009 Hermes Awards. In the 2009 Annual Healthcare Advertising Awards, Orange Label Art + Advertising also received a Bronze award for their O’Connor Hospital Radio series.
Orange Label’s President, Ian Crockett said, “We’ve been having tremendous success in the Healthcare Industry because clients value our branding knowledge and experience and the fact that Orange Label combines that with our ability to produce direct response. To achieve both with one agency is apparently rare these days.”
The PacifiCord corporate brochure and Gift Ad were part of an extensive branding strategy created by Orange Label to position PacifiCord as a marketplace leader and inform consumers about their capabilities as a Cord Blood Banking Facility. Currently, PacifiCord, which stores stem cells in Irvine, is the only Cord Blood Banking service headquartered in locally. As a HealthBanks Biotech company, PacifiCord has pioneered value-added benefits such as the Cord Blood Concierge Service, flexible financing options and facility tours. More information can be viewed on their webpage www.pacificord.com.
In addition to the success of the PacifiCord Gift series, the O’Connor Hospital radio series also revitalized the local branding of O’Connor Hospital. Wes Phillips, CEO of Orange Label said, “The intent of the radio series was three-fold. First, they [O’Connor Hospital] wanted to increase local community awareness. Second, their aim was to drive specific service activity. Last, they wanted to communicate the “It’s the way we care” spirit in a memorable and creative execution.”
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.
# # #
ORANGE LABEL ART + ADVERTISING RECEIVES HEALTHCARE ADVERTISING AWARD FOR O’CONNOR HOSPITAL RADIO COMMERCIAL
Posted by Mike Thompson in Awards, Press Releases on May 29th, 2009
NEWPORT BEACH, Calif. (May 26, 2009)—Orange Label Art + Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, is proud to be recognized by the 26th Annual Healthcare Advertising Awards. Orange Label Art + Advertising received a bronze award for its O’Connor Hospital “Heart Care” radio commercial. Orange Label CEO, Wes Philips said, “Our team is pleased with our recognition. Yet it was O’Connor Hospital’s commitment to unparalleled medical care that makes the advertising so powerful.”
The Healthcare Advertising Awards is sponsored by the Healthcare Marketing Report and is the largest award competition in the medical industry. This year alone, they received over 3,600 submissions, bestowed 259 Gold awards, 251 Silver awards, and 241 bronze awards. All entries are reviewed by a national panel of judges who focus on creativity, quality, message effectiveness, consumer appeal, graphic design, and overall appeal.
O’Connor Hospital is located in San Jose, California and was established in 1889. Celebrating its 120 year anniversary, O’Connor Hospital, is a member of the Daughters of Charity Health System, and is an acute care not-for-profit, Catholic community hospital. O’Connor has over 350 licensed beds, a medical staff of 579, over 1,600 employees and over 3,900 deliveries. More information about O’Connor Hospital can be viewed here: http://www.oconnorhospital.org
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.
# # #
ORANGE LABEL ART + ADVERTISING RECEIVES PLATINUM, GOLD, AND HONORABLE MENTION FOR 2009 HERMES AWARDS
Posted by Mike Thompson in Awards, Branding, Press Releases on May 11th, 2009
Awards Highlight Orange Label’s Creative Capabilities
NEWPORT BEACH, California (May 11, 2009)—Orange Label Art + Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, is proud to add three more awards to its growing list of recognitions. Orange Label Art + Advertising received a Platinum Award for its PacifiCord Corporate Brochure design, A Gold Award for its Speech and Language Professional Services website and Honorable Mention for its PacifiCord “The Gift” Magazine Ad.
The Hermes Creative Awards were judged by a prestigious panel of advertising professionals and administered by the Association of Marketing and Communication Professionals. Started in 1995, they recognize industry leaders in concept, writing and design of traditional materials and programs, and emerging technologies.
The PacifiCord Corporate Brochure and Gift Ad were part of an extensive branding strategy created by Orange Label to position PacifiCord as a marketplace leader and inform consumers about their capabilities as a Cord Blood Banking Facility. Currently, PacifiCord, which stores stem cells in Irvine, is the only Cord Blood Banking service headquartered in California. As a HealthBanks Biotech company, PacifiCord has pioneered value-added such as Cord Blood Concierge Service, flexible financing options, and facility tours. More information can be viewed on their webpage www.pacificord.com.
Orange Label is also very proud of its role in the successful rebranding of Speech and Language Professional Services (SLPS). Orange Label Integrated Advertising Supervisor, Alyse Vultee stated, “Originally SLPS came to us for a logo design and rebranding makeover. Because of our strategy and execution we ended up re-building their website and positioning SLPS as a market leader”. SLPS services the full spectrum of the Speech Pathology industry providing an unparalleled level of commitment and support to families, therapists, and schools. More information can be viewed on their website at www.slpsinc.com.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.
# # #
OLAA Honored for O’Connor Hospital Newspaper and Radio Campaigns
Posted by Web Admin in Awards, Press Releases on March 23rd, 2009
Agency is Recognized for both Newspaper and Radio Campaigns at the Sixth Annual Service Industry Advertising Awards
NEWPORT BEACH, Calif. (Feb. 25, 2009)—Orange Label Art + Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, is proud to add three more awards to its growing list of recognitions. Orange Label Art + Advertising received a Silver Award at the Service Industry Advertising Awards (SIAA) for its O’Connor Hospital “Heart Care” Newspaper ad, and a Bronze and Merit Award for the “Heart Care” and “Physician Referral” Radio Campaigns.
The O’Connor Hospital Campaigns are part of the Integrated Advertising Platform™ (IAP) that Orange Label Art + Advertising created for O’Connor Hospital, located in San Jose, CA. At the core of the IAP™ is O’Connor’s brand positioning, “It’s The Way We Care.” The IAP™ was instrumental in communicating the benefits of O’Connor’s 120 year heritage of compassionate care and clinical excellence. The Orange Label team appreciates the confidence that O’Connor Hospital has in our strategic and creative capabilities,” said Wes Phillips, CEO of Orange Label Art + Advertising.
Over 1,200 entries were submitted for the Sixth Annual Service Industry Advertising Awards. The Service Industry Advertising Awards continues to expand faster than any other major advertising awards in the country.
The SIAA Awards was initiated in 2003 to recognize the advertising excellence of the service industry. Many other advertising awards are dominated by consumer goods, packaged goods and other tangible products. The service industry is adding a significant contribution to marketing and advertising. SIAA recognizes the creativity and communication accomplishments of the service industry. A national panel of judges reviewed every entry for execution, creativity, quality, consumer appeal and overall breakthrough advertising content.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit Orange Label Art + Advertising.com.
Local Ad Agency Wins 2008 MarCom Awards
Posted by Mike Thompson in Awards, Press Releases on November 13th, 2008
Orange Label Art + Advertising Awarded Top Honors by the Association of Marketing and Communications Professionals
NEWPORT BEACH, California (November 13, 2008) – Orange Label Art + Advertising (OLAA), a full service agency and one of Orange County’s longest-standing privately held advertising agencies, has been awarded several prestigious MarCom Awards: platinum, gold and honorable mention by the Association of Marketing and Communication Professionals.
Orange Label Art + Advertising has a received a Platinum award for their work on the Brand Affinity Technologies Print Ad Campaign as well as an Honorable Mention for the logo design. “Working with Brand Affinity Technologies (BAT) on multiple projects, from the beginning has been a collaborative effort. As a new interactive technology-driven media service, BAT’s brand is predicated on innovative messaging and execution. The entire Orange Label team is pleased that our creativity has helped BAT to powerfully establish their brand.” said Alyse Vultee, Integrated Advertising Executive for Orange Label Art + Advertising and lead on the Brand Affinity Technologies account.
For their creative work with San Jose, California based O’Connoer Hospital, Orange Label also received Gold for the O’Connor Print Ad Campaign. “We were able to create a distinc
t identity for O’Connoer with our “View from the Field” market resea
rch technique – which helped us to discover the emotional component of what makes O’Connoer Hospital an exceptional resource for health care services.” said Wes Phillips, CEO.
The MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Entries are received from corporate marketing departments, advertising agencies, public relations firms, designers, freelancers and production companies. MarCom awards are administered and judged by the Association of Marketing and Communication Professionals.
There were over 5,000 entries from throughout the United States and several foreign countries.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.
Recognized for Powerful Radio Campaign at the Third Annual International Davey Awards
Posted by Web Admin in Awards, Press Releases on February 2nd, 2008
NEWPORT BEACH, Calif. (January 9, 2008) – Orange Label Art + Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, is honored to have taken home a Silver Award at the 2007 International Davey Awards for its radio campaign entitled, “Dahill: Winning With Leadership.”
“The Davey Award validates the power and benefit of Orange Label’s IAP™ (Integrated Advertising Platform™.) The ability to ensure that the client’s core marketing message is integrated throughout all media empowers the Orange Label Art + Advertising creative team to generate amazing work,” said Wes Phillips, C.E.O. of Orange Label, “In addition, Dahill is located in Texas and it is a privilege to work with a regional company with the willingness to grow their brand through a celebrity spokesperson (basketball superstar David Robinson) an extensive media mix and a multi-year marketing commitment.”
The Davey Awards exclusively honor the “Davids” of creativity, the finest small firms, agencies and companies in the world. David defeated the giant Goliath with a big idea and a little rock – just as small firms do each year. The annual International Davey Awards honors the achievements of these “Creative Davids” who derive their strengths from big ideas, rather than big budgets and is the leading awards competition specifically for smaller firms.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.
OLAA Honored For “Distinctively Different” Campaign
Posted by Web Admin in Awards, Press Releases on September 3rd, 2007
Orange County Advertising Agency is recognized by the 4th Annual Service Industry Advertising Awards and the 2007 International Hermes Creative Awards
NEWPORT BEACH, California (July 26, 2007)—Orange Label Art + Advertising, formerly Hunter Barth Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, is proud to add five more awards to its growing list of creative acknowledgements. Orange Label Art + Advertising received two Gold Hermes Creative Awards for the three-part magazine advertising campaign entitled, “Distinctively Different” for its San Diego based client Mortgage Capital Management. Orange Label was also awarded a Bronze Award at the Service Industry Advertising Awards (SIAA) for the magazine campaign, a Merit Award for the third ad in the series as well as a Merit Award for the “Distinctively Different” brochure design.
The exciting and creative “Distinctively Different” Campaign features daring and adventuresome Mortgage Capital Management (MCM) clients who enjoy taking risks in their personal lives, but not with their mortgage risk management pipeline. The ads, using real MCM clients surfing in Fiji and racing motocross bikes, were featured in several industry related publications.
“Our creative staff is honored to be recognized for their efforts. Plus, we are fortunate to have a client like MCM that is willing to invest in building their brand and being a marketplace leader,” said Wes Phillips, C.E.O. of Orange Label Art + Advertising.
Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media. Hermes Creative Awards recognize outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals.
The SIAA Awards was initiated in 2003 to recognize the advertising excellence of the service industry. A national panel of judges reviewed every entry for execution, creativity, quality, consumer appeal and overall breakthrough advertising content.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about
Scholarship Recognizes Top-Level CSUF Marketing Students
Posted by Web Admin in Uncategorized on May 30th, 2007
Annual Paul Barth / Orange Label Scholarship recognizes top-level CSUF marketing students with high potential for success and achievement
NEWPORT BEACH, Calif. (May 30, 2007)—Orange Label Art + Advertising, formerly Hunter Barth Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, is proudly establishing an annual scholarship fund for California State University, Fullerton Marketing Students. The Paul Barth / Orange Label Scholarship, as it will be known, has been created in honor of the agency’s original founder, Paul Barth. The $1,000 annual scholarship will recognize and honor students with a strong indication of potential for success and/or achievement in the Advertising and Marketing Industry.
Current Orange Label Art + Advertising principals and founder Paul Barth will make the final selection from each year’s candidates of junior and senior level marketing majors. Each candidate must have a 3.5 GPA or greater and submit a creative one page summary of their merits in order to be considered. A personal interview may also be required.
Paul has an amazing ability to capture the essence of a client’s brand and bring it to life with a creative strategy that produces a long-term ROI for clients. Paul’s energy and commitment to great creative created a space for our team to grow and learn. We would like to offer this same opportunity to excelling Marketing students at CSUF, said Vice President and Co-Owner, Rochelle Reiter.
Orange Label Art + Advertising helped to found the CSUF Marketing Honors Networking Program and continues to actively participate as a Founding Sponsor each semester. Co-Owners Ian Crockett, Wes Phillips and Rochelle Reiter each graduated from Cal State, Fullerton and return frequently to participate in the university’s Professor for a Day program. In addition to the owners, half of the Orange Label Art + Advertising staff are Cal State, Fullerton alumni. In 2006, President Ian Crockett joined the Cal State, Fullerton faculty as a professor of Advertising in the Communications department.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. Orange Label Art + Advertising is the industry leader in document imaging advertising and works with both large regional dealers and major international manufacturers. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit http://www.orangelabeladvertising.com/.
