January is snowboard and ski season, but in Orange County it’s surf season all year long! Which do you prefer… surf or ski?

Orange Label Art + Advertising is comprised of an integrated team of THRIVING BRAND LEADERS. Each and every team member embodies specific expertise in the advertising world, in conjunction with the ability to comprehensively understand the goals and objectives of each client.

Thriving Brand Leaders Spotlight:
Colleen Haberman, OLAA Integrated Advertising Special Projects

If you had asked Colleen when she was 10, “what do you want to be when you grow up,” advertising would not have been on her top ten list.  However, as chance would have it, on a bet, she took her first advertising job as a copywriter and the rest of the story remains history.   In 1985, following 10 years of commuting on freeways, she looked for something closer to home and found it at Orange Label (then known as Hunter Barth, Inc.).

Since that time, she has held positions on both the client and creative sides.  Somewhere between those two, Colleen found a niche which involved Special Projects that required skills from both, such as manufacturer co-op programs, TV/ video scripting/ production, signage creation/installation and vehicle wraps.   As a Thriving Brand Leader, she has always worked towards creating positive, successful outcomes for our clients as well as the agency.

When not doing her thing at Orange Label, she’s either rocking to the sounds of the 60’s or she and hubby are spending fun time with the family dog, Sweetie Bear.  Yes, she is a dog person but aside from that, a true Orange Label team player!

Wrap it Up, Get Noticed on the Road

Vehicle wraps are a powerful addition to an integrated marketing strategy that allow companies to mobilize their brand identity throughout their local community.
Headquartered in Burnsville, MN, Orange Label client Coordinated Business Systems saw the value in this unique opportunity to reinforce their strategic branding efforts, and ended the year by extending their corporate “brand look” to their new Ford Focus sales and service fleet. As you can see, the vehicle wraps leverage fun, eye catching graphics that drive visual attention while continuing to reinforce Coordinated as the market place leader in office technology solutions.

Recognized for their “team” approach to technology and customer service, the NASCAR style graphic approach was a great fit for them.  The robust  100% coverage design layers in a combination of existing brand elements that also appear throughout their integrated advertising plan such as their downtown Minneapolis Skyway ads, print ads, brochures, stadium ribbons and boards, website and landing pages, as well as their radio ads.   The impact of “driving” the brand out into the community is an exciting and fun way of getting attention and creates lasting memory units.  This strong visual presence is win-win for the company, employees, community, customers and prospects.

To launch the new look, fifteen employees were presented the first of these hot, new exciting cars prior to year-end.  And to add excitement to the unveiling, the roll-out was televised by the local NBC affiliate which featured Coordinated President, Jim Oricchio, situated high above the company parking lot, mega-phone in hand, shouting; “Gentleman, start your engines.”  As the engines engaged and the race flags waived, the newly wrapped cars sped out into the community.

Want to learn how you can make a powerful impact with branded vehicle wraps? Contact Orange Label today.

Exceptional Service Leads to Recognition as One of Top 100 Dealers
in the United States

SEATTLE, WA (Dec. 1, 2011) — Copiers Northwest has been selected to receive the Pros Elite 100 award designation on Thursday, December 1, 2011. “The award is given to the top 100 independent office technology organizations in the United States based on their servicing ability”, according to Steve Rolla, senior partner at Pros Elite Group and founder of the award program.

“Achieving Pros Elite 100 status is the pinnacle of an independent office technology company’s achievement, and clearly identifies them as providing the finest customer service in their area,” said Rolla.

Copiers Northwest submitted itself to a year-long assessment of its service in order to qualify for the award, and simultaneously underwent various training programs to increase performance to meet elite status standards. The receipt of this national recognition celebrates Copiers Northwest for its culture of exceptional customer service and its dedication to demonstrating excellence in the document imaging industry.

“Copiers Northwest maintains an active commitment to assessing and elevating our practices to ensure we are delivering the best possible service to our customers,” said Gregg Petrie, president of Copiers Northwest. “The Pros Elite 100 award is indicative of the additional processes we’ve implemented to enhance our service standards, as well as the unwavering commitment of Copiers Northwest to ensure we provide the best possible experience for our customers. It’s gratifying to see our extra efforts are reflected in this achievement.”

Copiers Northwest is to receive the award at the Pros Elite 100 ceremony at their Seattle Corporate Headquarters on Thursday evening to celebrate the award and the company’s commitment to providing the highest degree of service to its customers.

ABOUT COPIERS NORTHWEST:

Copiers Northwest has helped businesses and organizations manage change, streamline workflow and control document related expenses by providing superior quality multi-function copier, printer and software solutions for over 25 years. Based in the Washington state, Copiers Northwest operates as a premier, nationally-recognized dealership representing the world’s leading manufacturers of document output and document management technology. Using innovative programs, creative solutions and local people, Copiers Northwest succeeds in ensuring that customers establish and maintain business roles in their industries. Copiers Northwest truly provides customers with new ideas and customized solutions that increase their overall success and profitability.

ABOUT THE PROS ELITE 100 AWARD:

The Pros Elite 100 Award represents the top 100 independent office technology organizations in the United States based on their servicing ability. The rigorous standards of the Pros Elite Group certification is comprised of a thorough third party assessment of service operations, advanced training for service management and customer relations skills, and a commitment to ongoing performance measurement. Companies acknowledged by this designation undergo a year-long process of service training and assessment along with additional extensive efforts to be recognized as providing the highest level of customer service in their industry.

Do you love your iPhone? Or are you more impressed by what Droid does? Everyone has their SMART phone of choice. Tell us… what’s yours?

Orange Label client, Recovery Now TV, is dedicated to helping those seeking recovery from addiction to drugs and alcohol. With a digital-focus in effort to reach those who need help from any location, Recovery Now TV launched a mobile website earlier this year that encompasses treatment center information, ways to instantaneously connect with support staff, inspiring videos sharing stories of triumph over addiction and more.

Recovery Now TV’s mobile website was recently awarded a Platinum Award, the highest distinction in the 2011 MarCom Awards. This recognition honors excellence in marketing and communications and confirms their position as the leader in the digital realm of their industry. To Orange Label, the acknowledgement demonstrates THRIVING BRAND LEADERSHIP.

Want more? Contact Orange Label today to learn how you can thrive.

Are you or your customers always “on the go”? Mobile websites provide a valuable opportunity to reach users who are actively seeking out your company and information from any location. Have you launched a mobile-friendly site? If not, you are missing an opportunity to connect with your customers in a powerful way.

Why Mobile?

• Did you know that 60% of mobile phones are SMART phones? This number continues to grow, and its users perform 25% of ALL online searches. Even more, 1 in 3 mobile searches are local, meaning prospects are actively seeking companies near them for a variety of product and service needs.

 
• A customer-focused mobile website creates a competitive advantage when selling products or service. The medium allows for a simplified design with focused content, so that users get what they are looking for in a streamlined manner. The ability to contact customer service directly with mobile forms, place online orders and click-to-call phone numbers also add to the user experience.

 
• A mobile website creates opportunity to run Mobile Advertising Campaigns. Google Adwords and Facebook Advertising provide cost effective PPC models that specifically target mobile or tablet devices. Most advertisers don’t realize that the PPC ads that they see on their phones are in fact different than what they see on their desktop computer…completely different competitive field as well as a different PPC bidding range.

Want more? Contact Orange Label today for more tips and tactics to enhance your mobile presence.

NEWPORT BEACH, California (November 7, 2011)—Orange Label Art + Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, has recently grown their account service team to support its expanding client base.  Orange Label welcomes Brianna Donath, Integrated Advertising Coordinator.

Brianna earned her degree in Advertising and Public Relations, with a minor in English at Chapman University’s Dodge College of Film and Media Arts.  Driven by her interest in the advertising and marketing industry, Brianna filled her time at Chapman with marketing projects, strategic media plans, ad campaigns, and was a part of the school’s nationally ranked public relations competition team. After acquiring a background in retail sales and client management, various internships and an ample seasoning of campaign work, Brianna joined the OLAA team armed with a plethora of different experiences spanning across the arenas of advertising, media, public relations and event production. Brianna is motivated by the concept of creating advertising solutions using a combination of both strategic research and creative thinking.

 
“We are very fortunate to have such an inspired and driven individual join our account team. We are confident that Brianna’s proactive work ethic will be greatly beneficial to our clients and the growth of our agency,” stated Alyse Vultee, Integrated Advertising Supervisor.

Since announcing the new Orange Label Art + Advertising (OLAA) brand in March of 2007, Orange Label has experienced remarkable growth in the Orange County advertising community.  This growth has resulted in the acquisition of several new clients and new extensions of client activity, including brand launches, ample ad campaigns and an increase in online, digital and mobile initiatives. Recent account acquisitions include Seattle Talent, Saint Louise Regional Hospital, St. Vincent Medical Center and project work for Chapman University.

Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.orangelabeladvertising.com.

11.01.2011 |  Rochelle Reiter and Wes Phillips, Agency Principals, Orange Label Art + Advertising. Article originally featured in the November issue of Smart Business, Orange County.

There’s an old saying that nothing can happen until a sale is made. Certainly sales is not the only area of business that needs to be addressed while working toward building profits, but because of the urgency of today’s economic times, sales are top of mind for CEOs everywhere.

“If you’re trying to make an immediate impact in your company and build momentum toward growth, sales is a perfect place to begin,” says Wes Phillips, Orange Label Art + Advertising.

Smart Business asked Phillips and Rochelle Reiter, agency principals at Orange Label Art + Advertising, to clarify who is responsible for what when a company’s sales are on the line, and how those roles can best prepare their organization for success.

What are the CEO’s responsibilities in regard to sales?

The CEO has a responsibility to 1) drive profit and build value as it relates to the sales function – to ensure the right team is in place and supply support so there can be strong sales at higher margins; 2) ensure that the existing customer base is immune to the activities of competitors; 3) put systems in place for managing ongoing sales to the existing base; and 4) create a selling environment that combats commodity selling.

The first and fourth areas are the places where CEOs can make a difference right now.

How can a CEO evaluate and maximize the sales team’s activities?

The quickest way is to go on a sales call and let the salesperson do all the talking. Listen to what they are saying not only from a content standpoint, but also in terms of delivery. Is he or she confident? How are objections addressed? Spend a full day or week in the field to get a sense of what is going on in the market and what the reps are doing and how it’s resonating, and then go back and retool or refine the script. You may even identify things about the product itself that need improvement.

When you return to the office, consider what is ‘working’ in the field. Define what ‘working’ means, and then create SMART (specific, measurable, attainable, realistic and timely) goals with and for the team. Put the goals in place and measure them on an ongoing basis. Even if the salespeople are engaged, there may be a gap between what they are achieving and what the objectives are. So be sure the goals are clear and that you’ve communicated them to the entire team.

How can the CEO ensure that the sales team is equipped with the most effective tools and materials?

The first step is to ask them what they need. It might be more traditional tools such as brochures or one-page fliers. Or it might be digital tools, such as e-newsletters — anything that can promote constant contact with customers and prospects. They might need a better database to draw from and for following up with prospect. Maybe they need to be better backed with a solid brand identity, better sales support, or advertising and marketing.

When asked what they need, salespeople will almost always say ‘lower prices.’ That is to be expected, but it’s rarely the thing to be managed first. Keep the focus on what you can do to keep leads warm and how you can equip the team to make contact last longer.

What is the role of the VP of sales or head of the sales department?

It’s up to the CEO to give accountability standards to the VP of sales, who is then responsible for developing the tactics. This person collaborates with salespeople and monitors their activity; identifies and addresses any performance gaps; ensures that salespeople are matched up with the appropriate accounts; ensures the efficiency of the farming cycle and works to improve it; works to increase the number of leads within the existing budget and the number of conversions; identifies purchase and buying trends in the market; and consistently interviews for new salespeople to ensure that the pipeline of talent is never empty.

The VP of sales is also responsible for training, recognition, and keeping the team motivated and productive. He or she should create an environment that is encouraging and that defines and rewards success.

What is the best way to shift the culture toward cultivating sales or new business?

Share new business with the entire team. Celebrate successes. Recognize areas for improvement. Hold brainstorming sessions across departments and ask for ideas to generate sales. Develop incentive programs — not just for salespeople, but for all employees. Make sure the team is generating new sales from the existing base and that your customers know everything you offer. Look at the systems in place in every department and identify ways to streamline them so they don’t get in the way of making sales.

Make it easy to buy from you. The net result will be happier, more loyal customers and your salespeople will have more time to sell.

In the spirit of October, we’d like to hear from you:  Which do you prefer… Vampire or Werewolf?  

 Orange Label Art + Advertising is comprised of an integrated team of THRIVING BRAND LEADERS. Each and every team member embodies specific expertise in the advertising world, in conjunction with the ability to comprehensively understand the goals and objectives of each client… 

Thriving Brand Leaders Spotlight:

Alyse Vultee, OLAA Integrated Advertising Supervisor

While studying at Cal Poly, San Luis Obispo, Alyse followed her passion for creativity and majored in Graphic Communication. Little did she know how relevant and meaningful her comprehensive “Learn by Doing” studies of advertising, business, design and print management would play into her role at Orange Label. As an Integrated Advertising Supervisor and Thriving Brand Leader, Alyse ensures that each client’s brand and strategic messaging is present and consistent in all advertising and marketing efforts… in a meaningful and result-oriented manner. With a wide-range of responsibilities, each and every day is different, and it is this multi-facetted and diverse activity that keeps Alyse motivated and excited.

Outside of the daily duties, what Alyse loves most about advertising and branding, is that it’s anywhere and everywhere. Not only is this inspiring, it is also extremely motivating and reminds Alyse to think “outside the box.”

“Your imagination is your preview of life’s coming attractions.” ~ Albert Einstein

You don’t have to be dressed in scary costumes to frighten your customers. Your sales marketing practices may be doing it for you!  Find out if you’re sending your customers running the opposite direction…

Is there a ghost on the end of your customer service line? When your customers call are they able to quickly reach the intended contact or are they faced with continuous ringing, a ghost on the other end of the line? If using an advanced phone system, is it user-friendly or a maze of automated options? The bottom line is, if it’s difficult for your customers to reach you, it may be the death of your relationship. Make it easy on them and eliminate the hassle.

Trick or Treat – How does your customer feel after opening the door? Do your customers consider it a treat to work with you? Or, are they feeling duped by your product or service? Not sure? How about asking them. One of the most effective methods of determining how your customers view their experience with your company, product or service is to request their opinion first hand. You may be spooked by the feedback you gain, but remember to listen and make adjustments accordingly. 

Is your call-to-action as sweet as a pillowcase of Halloween candy? Is your call-to-action sweet enough to entice your customers and initiate action? Your advertising and marketing message must be compelling and relevant or it may go unnoticed. How will you know whether your message is sweet enough? Tracking the response of all initiatives will determine the effectiveness of your message. If the response is lacking, it is important to revisit the message and adjust it to ensure that it is relevant and resonates with customers.

Are your marketing materials covered in cobwebs? When was the last time you refreshed your marketing materials? Has it been so long that they’re gathering cobwebs? To be considered relevant by your customers, its best to look the part. It’s important that your sales team is equipped with the proper tools, digital and collateral,  to aid in the sales process. Often times sales tools lack the TLC they deserve; however, it is important to remember that they play an important role in your sales marketing efforts. 

It is a causality dilemma that has prevailed for centuries and has perplexed even the brightest minds. The question remains, which came first the chicken or the egg? We challenge you to share your thoughts on our Facebook page!

Orange Label Art + Advertising is committed to the success of our clients. We believe that it is our purpose to empower our clients such that they lead their marketplace and experience a growing demand for their product or service. To us, this defines a THRIVING BRAND LEADER…

 Orange Label client, Saint Louise Regional Hospital is dedicated to delivering quality, compassionate health care to South Santa Clara County, now and in the future. With this commitment to the local community, Saint Louise Regional Hospital truly embodies their positioning statement – Your Neighbor for Life. To communicate their mission and build brand awareness, Saint Louise recently launched an integrated advertising campaign.

 The Saint Louise “Neighbor for Life” campaign includes a media mix of radio, print and online, and focuses on 6 key service lines over an 8 month marketing calendar. Promoted over a 4 week period, each service line features a physician or staff member of the Saint Louise team, representing both the individual and high level commitment to the local community.

 “Saint Louise Regional Hospital’s ‘Neighbor for Life’ campaign furthers their commitment to growing with the community. Their dedication to advanced, quality care is combined with a passion for serving members of their community, and demonstrates their role as a THRIVING BRAND LEADER.”

- Michelle Torr,  Junior Integrated Advertising Executive

When used correctly, radio can be one of the most effective advertising vehicles available. Why you ask? Sit back, relax and let us explain how radio can be used to produce powerful results for your company.

“Theater of the Mind”- One of the top attributes of radio is its ability to produce what is commonly referred to as the “Theater of the Mind.” Let us explain… One of the most interesting things about sound is just how much it can convey. Sound can evoke emotions and images in the listeners’ minds. For advertisers, this means that the listeners’ mind can take a well-produced radio commercial and create a favorable image suited to their individual taste.  

Radio is Intrusive- We understand that the word “intrusive” may seem harsh, but don’t let it scare you. You want your advertising to “intrude” into peoples’ lives in order to be noticed. Due to the nature of its portability, radio is considered one of the most intrusive mediums. Radio can influence listeners while they are living their busy lives. Radio is also a form of entertainment, meaning that the majority of listeners are not only choosing to listen to radio, but are also “actively” listening and are therefore engaged.

Targeted- Radio presents the ability to target audiences based on geographic, demographic and psychographic listener characteristics. Made possible by Arbitron Inc., an international media research firm that measures the network and local market radio audiences, advertisers can obtain qualitative and quantitative information regarding listeners. This data allows advertisers to effectively reach the listeners that will benefit from their message. Oh and don’t worry, they aren’t enlisting spies, this information is freely given.

Direct Response Medium- Direct response advertising is the communication of a message that elicits action. Contrary to branding ads which serve to drive market awareness, direct response ads provide a specific call-to-action, typically in the form of either a phone number or URL.  Results of the commercial can be tracked in terms of calls, orders, customers, leads, sales, revenue and profits generated from the airing of those ads.  

We love fries. It’s hard not to. We were recently faced with the following question: Which do you like better, regular french fries or sweet potato fries?

Here at Orange Label the vote was close, but by majority rule we determined a winner.  We challenge you to ask the question to yourself.

Let us know what you think here on our blog or on our Facebook page. We can’t wait to hear your fav!

Orange Label Art + Advertising is comprised of an integrated team of  THRIVING BRAND LEADERS. Each and every team member embodies specific expertise in the advertising world, in conjunction with the ability to comprehensively understand the goals and objectives of each client.

Thriving Brand Leaders Spotlight:  Sheri Audette,  OLAA Graphic Designer

Sheri Audette grew up in the frozen tundra, Alaska. Finding her passion for design at a young age in painting, fashion and interior design from her mother—design was without a doubt the direction she would pursue. Sheri attended the Art Institute of Seattle, studying Visual Communications with a focus in Advertising + Graphic Design. Today she deeply involves herself in latest technology and design, staying well-versed in trends, style and the accelerated motion of subcultures.

 Over the course of Sheri’s’ design career she has excelled in a variety of disciplines, including brand identity, brand strategy, print and web design, for an array of industries. Her work has been recognized by publications and industry organizations nationwide. Sheri loves the problem-solving aspect of design. Being able to understand and visualize what makes great design—as much as the heart + soul behind it.

 Outside of work you can find Sheri juggling her many passions of collecting fonts, cooking, painting, exploring new places, dumpster diving for old wood and playing at the dog beach with her daughter and their Australian Shepherd, Marley.

“Everything we see, touch, hear, smell & taste is designed.

Design rules the world—bad design destroys it.”

Facebook Advertising is a hot topic and a tactic that is on the radar of many businesses, large and small. With 750 million members, and 225 million in the U.S. alone, it is undeniable that there is a large audience to reach. It may be true that there are plenty of fish in the figurative Facebook “Sea”, but the question is, are Facebook Ads right for you?

For those of you who may be unfamiliar, let us give you the lay-of-the-land. Facebook Ads appear in the middle-to-lower portion of the right-hand column of user-pages throughout Facebook’s network. Ads are eligible to appear on several types of pages including Apps, Photos, Groups, Walls, Profiles, Friends and the Homepage (News Feed). Static in nature, uniform in structure and centrally located, Facebook Ads are relatively neat and boast an organized layout. The Facebook Ad template contains up to six components, which are specified by the advertiser, including ad headline, text, image, page “likes” and destination link.

There is a high level of attraction to the Facebook Ad model, and for good reason. With its straight-forward and user-friendly set-up, a campaign could be created in seconds (make sure you have your Facebook business page established first). Besides the easy setup, the real attention-grabber is the ability to target ads by location, age, interest, etc., ensuring you are reaching your target demographic and captivating your audiences in a unique online environment. Your next question, is it expensive? Ads can either be based on a PPC (pay-per-click) model, meaning that you only pay when your ad is clicked by a user OR on a CPM (cost-per-thousand) model, meaning that you pay for per thousand impressions. Regardless, you set your budget at the onset of the campaign and you have the ability to modify or shut off the campaign whenever you’d like. Lastly, Facebook ads offer comprehensive analytics to assist in tracking and measuring the effectives of your campaign through data on the number of clicks and connections, frequency, reach, bid price and total spend.      

Common campaign objectives can include the following:

-  Build Brand Awareness: Reach an extensive audience and target your key demographic

-  Drive Sales: Offer discounts, deals or giveaways to stimulate sales activity

-  Expand Fan Base: Encourage users to “like” your page by offering benefits for engaging

If you are looking to increase your exposure through a targeted, measureable and cost-effective strategy, we encourage you to consider a Facebook Ad campaign for your business. From our experience, we have seen the response to be well worth the investment…

1. With a campaign goal of increasing its Facebook fan base, Orange Label client Greenwell Farms nearly doubled their new “Likes” in the first two weeks of running their campaign with a modest daily budget.
2. Orange Label client, Recovery Now TV had an objective of increasing their website traffic through their Facebook Ad campaign. After running a brief Facebook ad campaign, the client decided to pause the campaign and found that their normally consistent website traffic dropped off by 18%. This was largely due to the decrease in traffic from Facebook.

Orange Label Art + Advertising has recently grown their integrated advertising creative team to support recent account acquisitions.  In addition to its already eclectic talent pool, Orange Label welcomes Sheri Audette, Graphic Designer.

 Sheri Audette, graduate of the Art Institute of Seattle, where she studied Visual Communications with a focus in Advertising and Graphic Design, has joined Orange Label’s creative department. With previous agency and freelance design experience, Sheri is well-versed in a variety of disciplines including brand identity, brand strategy, print design and web design for an array of industries—her work has been recognized by publications & industry organizations, nationwide. Sheri brings a diverse perspective to the team and thrives in the problem-solving aspect of design—being able to understand and visualize what makes great design—as much as the heart and soul behind it.

“We are thrilled to have added our newest member Sheri Audette to the OLAA team. As a Senior Graphic Designer, Sheri has exceptional design sense and is skilled in everything from typography to illustration. Sheri has an eye for timeless art and is constantly looking at the right stuff. Well seasoned in advertising and marketing, Sheri brings a wealth of experience and resourcefulness to the Orange Label team,” stated Cade Garrett, Art Director.

 Since announcing the new Orange Label Art + Advertising (OLAA) brand in March of 2007, Orange Label has experienced remarkable growth in the Orange County advertising community.  This growth has resulted in the addition of several new clients and new extensions of client activity, including several re-brand launches, ample ad campaigns and an increase in digital initiatives.

There is no denying that the economy has placed a damper on the budgets of individuals and business alike. Yet, it is perhaps more important than ever to keep up on educating employees, clients, prospects and partners. With continuously advancing technology and decreasing degree of difficulty and cost, webinars provide a powerful tool for conducting presentations of all sorts.

Webinars provide the following:

• Cost-effective option for a meeting or presentation
• Powerful tool for presenting informative content
• Availability of turn-key resources that make it simple to conduct a webinar
• Ability to easily tailor content for your audience
• Less commitment for attendee than in-person event
• Broader reach than in-person events
• Positions company as industry leader
• Offers features such as slide show presentations, streaming video, VoIP, text and chat (for live question and answering), polls and surveys, screen sharing and meeting recording (to document meetings)

The kids may be starting to go back to school, but summer isn’t over quite yet!  And when thinking about summer, fun activities such as picnics, parties, beach bonfires and BBQs come to mind. Imagine if you could bring the sizzle of summer to your events, while conducting engaging and productive interactions that produce real results… Whether you are looking to host an internal meeting, presentation, conference, seminar or sales event, we have some ideas for events, big or small, that will make a splash!

 Be Creative With  a Theme

Depending on your audience and event objectives, there is an opportunity to generate excitement, while providing meaningful content, through use of a creative theme. For your next event consider a theme that will excite your guests and in turn command a positive turnout. For example, if hosting an open house event consider a “Treasure Hunt” theme and offer exciting “booty” (prizes).  

 Location, Location, Location!

 This rule doesn’t only apply to real estate. When planning an out-of-office event, be creative in choosing the location and/or venue. It doesn’t have to be too far outside the box to be unexpected. For example, instead of taking your most valuable customers to dinner, consider treating them to an “Appreciation Event” that consists of a day at the horse races, or organize a sunset harbor cruise.

 What’s In It For Me?

 When hosting an event of any kind,  it is important to consider what we call the “what’s in it for me?” factor. Most individuals will hesitate to attend or participate in an event unless they perceive that they will gain something from the interaction, whether it is tangible or intangible such as knowledge gained, skills acquired or prizes and gifts that will be offered. We recommend identifying the benefits and incentives that your event will provide and communicate this in your messaging.

  Spreading the Word

 There are several ways to promote your event and depending on the size, some are more effective than others. One traditional method of informing potential guests is through invitations and flyers, which are cost-effective and targeted. If your event is scalable and you are looking to extend a broad reach, consider a radio, print or digital campaign. Regardless of event size, social media is a way to reach those who are interested in hearing what you have to say. For large events, consider creating your own event Facebook page. For smaller events, use social media as a way to connect with those you wish to target. Remember, when promoting your next event, it is critical to be compelling and to highlight the benefits of participating.

It is the mission of Orange Label to empower our clients such that they become THRIVING BRAND LEADERS. As part of this philosophy, we believe that our job is to help our clients become successful, resulting in powerful and growing demand for their product or service. One sign of a THRIVING BRAND LEADER is recognition by the outside world and we want to congratulate two of our clients that recently received recognitions of high honor in their industry.

 Orange Label client Greenwell Farms, a gourmet coffee producer located in Hawaii, was recently announced as the first place winner for their 100% Kona Coffee in the “Kona Division” during the Hawaii Coffee Association’s 2011 cupping contest! It is clear to see that Greenwell’s commitment to “proudly offering Kona Coffee to discerning gourmet coffee drinkers around the world” is not going unnoticed! For more information about Greenwell Farm’s award winning coffee, click here. To read more about the 2011 cupping contest, click here.

 The second congrats goes to Orange Label client, Daughters of Charity Health System, for being recognized by U.S. News and World Report Best Hospital Rankings for two Los Angeles hospitals! This ranking recognizes the stand that the Daughters of Charity Health System has made for providing the utmost quality of compassionate health care through its people and practices. To read more about the U.S. News and World Report Hospital Rankings, click here.

As consumers are increasingly relying on their smartphones to seek out information, having a presence on the mobile web has become an important element in a comprehensive web strategy. Orange Label client, Recovery Now TV strives to be the leader in their industry in the digital realm and as a response to this shift, recently launched an integrated mobile campaign.
 
To engage with a mobile audience, Orange Label launched Recovery Now TV’s  optimized mobile website this month that detects when users are visiting from any smart phone. This enhanced website includes key features such as treatment-related videos, an informational blog, links to treatment centers and contact information with a click-to-call phone number, in a streamlined design that is easy to navigate from a small screen. A cost-effective mobile PPC campaign was launched in conjunction with the site, to drive activity and generate leads.

The inclusion of a mobile campaign has already proven to be a valuable addition to Recovery Now TV’s digital strategy (created by Orange Label Art + Advertising), as the launch has already resulted in facility admissions.

The award-winning Copiers Northwest website was launched earlier this year and has been producing real results for their team. Gregg Petrie, President of Copiers Northwest said, “We’ve received great feedback from the marketplace about our new website. Orange Label did a fantastic job developing our strategic messaging of key initiatives. The personalization of our programs through the use of video is helping us connect to our customers, reinforce our brand message and drive sales.” Copiers Northwest and Orange Label were recently honored for the website homepage design with a Platinum Hermes Award, the highest achievement that recognizes companies for creative excellence.   

At Orange Label, we believe that exploring, comprehending and aligning on short-term and long-term goals is the first step to establishing and developing a successful marketing strategy. This insight is gained through addressing eight points that comprise an exploration process that we call the Orange Exploration™.

We invite you to use this as an opportunity to determine if your team is aligned at the “big picture” level. We invite you to address each point below and share your responses with your Leadership Team. Then, let us know how this process worked for you here on our blog or on our Facebook page. By sharing, you will be entered into a drawing to win a $25 American Express gift card!

The Orange Exploration™ Challenge:  Write your insights on the following areas…

- The Core Business Objectives
- The Key Marketing Objectives
- Marketing Limitations/Problems
- Salient Historical Contextual Facts
- Each Constituency to be Impacted
- Market Research Findings
- Business Sensitivities
- Competitive Landscape

Ron Gardenhire for Coordinated Business Systems

Incorporating a celebrity spokesperson in an advertising campaign is a powerful way to engage with your audience. When using a celebrity spokesperson it is important to position them in ways that will get attention. Coordinated Business Systems has featured Ron Gardenhire, the Minnesota Twins manager in their radio commercials going on 5 years. In 2010 and continuing in 2011 Ron and the President of Coordinated, Jim Oricchio have been highlighted in humor-oriented messages. The outcomes of have been:

1. More “talk” in the marketplace about Coordinated

2. Greater Brand Awareness for Coordinated

3. Faster recognition of the “Solutions” offered by Coordinated

Click the links below to listen to the Coordinated Business Systems Radio Commercials featuring Ron Gardenhire:

Document Management Radio Commercial

SmartPrint Radio Commercial

ProActive Managed IT Services Radio Commercial

To learn more about Orange Label’s radio advertising services, contact us today.

We recently posted about using milestones to leverage an Integrated Advertising Campaign and featured Starbucks’ new logo in celebration of their 40th Anniversary as a prime example. As a follow up to that post, we are featuring an example of an execution strategy for the business-to-business category. 

Orange Label client, Martin Whalen Office Solutions celebrates its 75th anniversary in 2011 and they are using it as a cornerstone for their marketing activity. Using this milestone anniversary as an opportunity to leverage Martin Whalen’s longevity, and position Martin Whalen as a leader in Office Technology, Orange Label developed an Integrated Advertising Platform that includes result-driven campaigns supported by a year-long calendar of events, promotions, advertising and PR.

To kick-off the campaign, Martin Whalen recently launched its 75 Year Anniversary Office Technology Upgrade Sweepstakes. Promoted through radio advertising, customized landing pages and salesmarketing handouts, the sweepstakes features Chicago Cubs and White Sox ticket giveaways. In addition, three grand prize winners will each be presented with a $7,500 office technology upgrade for their business.

Benefits of this promotional strategy include the opportunity to:

• Reach a focused and relevant target demographic
• Generate qualified leads
• Increase brand exposure
• Support local businesses
• Position Martin Whalen as a thriving brand leader 

This year marked Starbuck’s 40th Anniversary, and like some companies, they’ve used the milestone as an opportunity to bring new life to their brand. This milestone marks the fourth refresh of the Starbuck’s brand in the past 40 years. One consistent element that has remained is the Siren, a mythological figure who represents the romance and creativity that inspired the founders of Starbucks 40 years ago. While the jury is still out about the new logo, one thing rings true, they’ve created a real “buzz” around their identity. To read more about the refreshed new logo and brand, visit www.starbucks.com/preview.

When the opportunity presents itself, Orange Label Art + Advertising will leverage client’s milestones to launch integrated campaigns much like Starbucks did with their refreshed logo strategy. Integrated campaigns leverage several different media vehicles to deliver the marketing message. When consumers are reached multiple ways, such as with traditional and digital forms of media, the marketing messages and brand are reinforced. Whether it’s through a refreshed logo, sweepstakes promotion, open house or media campaign theme, leveraging company milestones is a great way for a brand to stay top of mind with current customers, prospects and their community.

O’Connor Hospital’s New Advertising Campaign:  “My O’Connor Story”

It is Orange Label’s observation that, “your customers are often your best copy writers.” Authentic and candid customer comments can be one of the most relatable sources for messages you can communicate to your target market. Orange Label clients throughout the years have leveraged their own customers into powerful and integrated advertising campaigns – sharing engaging messages of success and customer benefits.

For this reason, we are excited to announce the launch of a new advertising campaign for client, O’Connor Hospital – located in San Jose, CA. The advertising campaign: “My O’Connor Story”, features real people and real stories. The campaign consists of service-line specific stories with real patient experiences. Each five week campaign will be supported by an integrated mix of local print, radio and online. In addition, O’Connor Hospital will be launching a campaign specific landing page that will show case all of the O’Connor stories. Visitors to the page will be able to browse through the featured stories and view the print ad creative for each.

“My O’Connor Story” adds a unique “realness” to O’Connor Hospital’s advertising that powerfully connects to the hospital’s positioning, It’s the Way We Care. The first story to kick-off the campaign promotes O’Connor Hospital’s Wound Care Clinic – sharing a local resident’s heart-warming story of overcoming her struggles with a diabetic wound and how the Wound Care team was able to heal her wound. With the power of the patient’s words, the story highlights the real patient benefit with O’Connor Care and tells the story of why the patient states, “I have my freedom back.”   (See link to image of “My O’Connor Wound Care Story” at the bottom of the post)

“It was so inspiring to meet the O’Connor Hospital patients and listen to their stories of how O’Connor Care made a difference in their lives. The stories that will be shared this year through the “My O’Connor Story” campaign are touching, motivating and attention-grabbing… I am excited to see how these stories will encourage others to make O’Connor Hospital part of their “story” of health and healing,” said, Integrated Advertising Supervisor.

My O’Connor Wound Care Story

Orange Label is honored to be recognized for its advertising excellence in the service industry in the Eighth Annual Service Industry Advertising Awards (SIAA Awards).

In the recent awards, OLAA received a Silver award for the corporate brochure it developed for Calmont Wire & Cable, a Silver award for Seton Medical Center’s Physician Referral radio advertising campaign and a Merit award for O’Connor Hospital’s newspaper advertising series.

We are honored to be recognized for our marketing expertise in the service industry and to be acknowledged for strategies we have implemented for our clients!

Orange Label has launched a mobile website for Recovery Now TV that supports full mobile video compatibility. With this technology enhancement, Recovery Now TV users can share stories concerning drug and alcohol recovery from not only any location, but also any mobile device that supports video!

 HTML5 is the newest and most up-to-date version of HTML, which is the language behind every webpage. The integration of HTML5 code marks a significant development in standardizing video playback amongst different platforms.

 The Recovery Now TV television show called “RECOVERY NOW” can be accessed directly by visiting www.recoverynowtv.com. Those seeking to watch Recovery Now TV’s powerful and inspirational programming can now do so either from a computer or on any mobile device that supports video.

Do you know if your site is mobile ready?

As a follow up to our trivia question earlier this week, we wanted to share this L.A. Times article about the historical events which inspired our identification with the marketing heritage of Orange County, Calif., in which citrus growers utilized crate labels as artistic marketing tools and as promotion of area-specific advertising messages.

Click here to learn more about Orange County’s advertising history.

In honor of the 4 year anniversary of our name change, we challenge you to a slice of OLAA Trivia…

Do you know what in California’s advertising history helped inspire our agency’s name change in March, 2007, to Orange Label Art + Advertising?

Any ideas? Let’s hear them!… Also, make sure to stay tuned for hints!

Orange Label was happy to have high school senior, John Dunn shadowing us this week!

John is Gordie Dunn’s son (Gordie Dunn of Calmont Wire & Cable, an Orange Label client). It was great to have John here and to show him what the OLAA Team is all about! Hope we sparked an advertising interest

And… a special thanks to John for sending yummy Thank You Cupcakes from Sprinkles!

Applied Imaging Thrives with New Services

In today’s rapidly changing economy where budgets often get pinched and industries demand change, finding a business that can adapt to those changes, has the capacity to expand, and still provide superior service to their customers is uncommon. Applied Imaging, Orange Label client since 2005, has had the opportunity to thrive during this tough economy as well as offer new services that enhance their superior product offerings.

Applied Imaging is an Office Technology dealer that provides Managed Print Services and Document Management located in Grand Rapids Michigan. Early in 2011, Applied Imaging will be officially launching the addition of a Managed IT Services division. In addition to their new services, Applied will also be expanding from the Western Michigan region into Detroit by the end of 2011. Their growth will be accompanied by the addition of a new and dynamic website, a landing page strategy, print marketing sales materials and a aggressive radio campaign. Orange Label Art + Advertising has strategically helped create all of the marketing initiatives to ensure the marketing messages are powerfully integrated.

Real Results

The Power of an Integrated and Consistent Promotional Strategy

Greenwell Farms is a family-owned business (located on Kona, Hawaii) that has been growing, processing and roasting some of the finest 100% Kona Coffee since the late 1800’s. With their long heritage in quality and tradition, it is no surprise that Greenwell Farms is known as the experts of Kona Coffee! In 2010, Orange Label Art + Advertising – a Orange County Advertising Agency, refreshed the Greenwell Farms brand identity, while also implementing a new Social Media Strategy. The new organic brand and new presence on a variety of social sites, successfully increased customer engagement throughout 2010! In addition, Greenwell Farms experienced the true power of an integrated and consistent promotional strategy, with a significant increase in annual sales and overall brand awareness.

2010 Summary of Key Performance Indicators & Learning:

• 29% Increase in Overall Site Traffic
• 17% Increase in Store Traffic
• 20% Increase in Site Referrals

FOR IMMEDIATE RELEASE

CONTACT: Rochelle Reiter, (949) 631-9900
rreiter@orangelabeladvertising.com

ORANGE LABEL ART + ADVERTISING GROWS WITH NEW TALENT
Orange County, Calif. Advertising Agency, Orange Label Art + Advertising, Staffs Up for New Account Activity

NEWPORT BEACH, California (January 6, 2011)—Orange Label Art + Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, has recently grown their integrated advertising team to support the thriving agency and manage recent account acquisitions.  In addition to Orange Label’s already eclectic talent pool, OLAA has added two dynamic individuals: Scott Rollins and Michelle Strand.

Scott Rollins, a graduate of UCSB with a B.A. in Business Economics, has  joined Orange Label’s finance division with previous experience as the accountant for an orthopedic medical corporation. Scott brings a strong personality and a diverse skill set to the OLAA team. Michelle Strand has joined the firm’s Integrated Advertising Service team to support Orange Label’s growing client base. Previously with the marketing department for Prudential California Realty, Michelle is a cum laude graduate from the University of Arizona with a specialization in copywriting, public relations and online marketing.

Michelle Strand and Scott Rollins

“We are very fortunate to have attracted such great talent. People and creative ideas are our product and when combined with extraordinary execution, we can fulfill our mission of generating market leadership for our clients,” said Rochelle Reiter, Vice President and Co-Owner.

Since announcing the new Orange Label Art + Advertising (OLAA) brand in March of 2007, OLAA has experienced remarkable growth in the Orange County advertising community.  This growth has resulted in the addition of several new clients and new forms of client activity, including several re-branding launches and an increase in the use of digital campaigns.

ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.

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FOR IMMEDIATE RELEASE
CONTACT: Rochelle Reiter, (949) 631-9900
rreiter@orangelabeladvertising.com

LOCAL AD AGENCY WINS 2010 MARCOM AWARDS
Orange Label Art + Advertising awarded top honors for digital efforts by the  Association of Marketing and Communications Professionals

NEWPORT BEACH, California (November 15, 2010)—Orange Label Art + Advertising (OLAA), a full-service agency and one of Orange County’s longest-standing privately held advertising agencies, has been awarded several  prestigious digital awards from MarCom – The Association of Marketing and Communications Professionals.

Orange Label Art + Advertising received a Gold award for the overall design and development of the Calmont Wire & Cable website, which launched in June, 2010. In addition, Orange Label received the Gold award for Coordinated Business Systems’ Website Homepage design, which will be launching this month (November, 2010). “We are excited to be recognized for our website strategies for several of our clients this year. Websites are the faces of a companies today, and when executed effectively, they can perform as your best salesperson, 24/7.” Said Wes Phillips, CEO.

Orange Label’s strategy and design for the Greenwell Farms Blog was also recognized this year, receiving a Platinum award. Greenwell Farms is known for their authentic 100% Kona Coffee. With the large following that Greenwell has, the 2010 launch of an integrated digital platform, allows Greenwell to stay top-of-mind with their customers – driving sales and increasing brand awareness. The integrated platform consists of a blog, Social Media (facebook, twitter, Flickr and YouTube) and regular email promotions. “The enhanced online presence that Greenwell has established this year has opened a new and creative way of communicating with their customers world-wide on an ongoing basis.” Said Account Lead, Alyse Vultee, Integrated Account Supervisor.

For their creative work with Seattle, Washington based company, Copiers Northwest, Orange Label received the gold award for one of a series of 9 online Videos. The series of web videos that Orange Label assisted in scripting, directing, producing and editing, will be included as engaging and interactive online video content on the new Copiers Northwest website (which is currently in development).
Orange Label was proud to receive several digital recognitions from MarCom’s 2010 Awards as well as additional acknowledgements for logo design, brochure design and direct marketing email design. To view a full list of Orange Label’s MarCom acknowledgements, please visit: http://www.marcomawards.com/.

ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit OrangeLabelAdvertising.com.

ABOUT MARCOM AWARDS
MarCom Awards (started in 1995), is an international competition for marketing and communication professionals involved in the concept, writing and design of marketing and communication programs and print, visual and audio materials. The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence. The competition has grown to perhaps the largest of its kind in the world. A look at the winners shows a range in size from individual communicators to media conglomerates and Fortune 50 companies. The competition is so well thought of in the industry that national public relations organizations, local ad clubs, and local business communicator chapters are entrants. To learn more about MarCom, please visit: http://www.marcomawards.com/.

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FOR IMMEDIATE RELEASE
CONTACT: Rochelle Reiter, (949) 631-9900  rreiter@OrangeLabelAdvertising.com

ORANGE LABEL ART +ADVERTISING TAKES ON BRAND AFFINITY TECHNOLOGIES’ netBAT ONLINE AD CAMPAIGN
Brand Affinity Technologies launch of netBAT in August 2010, excites consumers, publishers and advertisers with a new online editorial content experience. Orange Label provides creative and strategic collaboration in launching consumer focused online ad campaigns.

NEWPORT BEACH, California (September 30, 2010)—Orange Label Art + Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, announces the launch of new online ad campaigns for Brand Affinity Technologies newest product, netBAT. Having worked with BAT since 2007, assisting with branding, design, advertising, search engine marketing and media planning, Orange Label was excited to work with BAT on netBAT’s online ad campaigns.

The netBAT platform provides users with a new interactive online editorial experience. netBAT “activates” online editorial photos of celebrities and athletes with apps that pull content from Twitter, Google, YouTube and other web content – ALL without making users leave the site. To experience netBAT, visit www.netBAT.com or visit one of the leading news or lifestyle sites, such as: Fox Sports, the New York Daily News, the San Francisco Chronicle – and look for the netBAT Logo on the editorial photos.

With the launch of netBAT in August, Orange Label has developed three multi-level online ad campaigns to run within the netBAT platform. “Our challenge was to create a message and design that would not only engage users, but also educate them real-time, since the ads are running within the netBAT window.” said Orange Label’s Integrated Account Supervisor, Alyse Vultee. Each of the ad campaigns were designed to build marketplace awareness for netBAT through creative “how-to” messaging, such as: We Bring The Apps To You. “Orange Label developed unique creative strategies for netBAT’s online ad campaigns, while delivering the quick turnaround we needed.” said Brand Affinity Technologies VP of Marketing, Allie Savarino Kline.

ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit Orange Label Art + Advertising.com

ABOUT BRAND AFFINITY TECHNOLOGIES (BAT)
Founded in 2007, BAT unlocks the marketing power of celebrity through research, endorsements, and interactive experiences. BAT’s research engine provides daily analysis of more than 38,000 celebrities and athletes. Advertisers use this analysis on BAT‘s Endorsement Platform to identify, license, and activate the most effective talent for their campaigns. Currently available endorsement talent includes more than 3,600 athletes and celebrities. BAT also leverages its research engine to engage consumers directly through netBAT (www.netbat.com), which transforms celebrity content into interactive app experiences on leading websites. Learn more about BAT, visit www.brandaffinity.net Or to learn more about netBAT, visit www.netBAT.com.

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Orange Label recently launched Greenwell Farms Social Media presence. It included a revamped Blog, Facebook page, Twitter and YouTube. Please be sure to go check it out.

Dont forget to purchase $75 or more of some 100% Kona Coffee this month to get free shipping!

Great Ideas
Office Technology & Search Engine Marketing | S.E.M – Landing Pages

Search Engine Marketing and Landing Pages for your website can generate business, increase web presence and deliver measurable results. Simply put, they are a unique page or separate URL to your website that is found through search engines such as Google, Yahoo and Bing. Based on your industry, keywords trigger your Landing Page to appear in organic search results.

Whats the Point? Landing Pages trigger a specific call to action with limited “exit” points. Unlike traditional corporate website designs, Landing Pages don’t have endless menu navigation or intense page depth; delivering a message, educating the visitor and requesting their information in a call to action is a great way to capture leads for your business.

Orange Label designed two Landing Pages for Applied Imaging of Grand Rapids, Michigan. The opportunity for Applied Imaging was to generate business for Managed Print Services and Document Management. The official launch of the pages will take place early in April.

Click Here to see a Sample

Orange Label employees, Rochelle Reiter, Debbie Nagel, Kimberly Amoroso and Colleen Haberman, and their families participated in Disney Give A’s Day promotion this week.  Orange Label teamed up with the Orange County Rescue Mission to provide hygiene kits for homeless families.  Not only did we give back to those that are in need in our own backyard but it also opened up conversations with our kids, neighbors and even strangers about families being homeless and the need for basic items that we take for granted every day.

Lucas Business Systems and Astro Business Technologies, a California Central Valley Xerox Global Imaging Systems Group enlisted Orange Label Art + Advertising to create a brochure that would not only have great creative, but also generate real results! Additionally its a road-map for sales people to tell an intricate Lucas / Astro / Xerox story. Working with their Director of Training & Development and Director of Managed Print Services, Orange Label orchestrated a compelling message that differentiates from the competition. Each step, including their initial work-flow assessment, branded Managed Print Services program, Green Initiatives and Follow-up Service Guarantees is synergistic with how the sales people are trained.

Real Results
Tulsa Rib Company Loyal Patron Club

Tulsa Rib Company, a leading, family-owned restaurant located in Tustin, CA, known for their legendary ribs, famous Tulsa  Potatoes, tasty barbecue and friendly people, has been working with Orange Label for the past several years.  It has been a goal, through the duration of the relationship between Tulsa and Orange Label, to create and implement effective marketing tactics, which generate real results.

Tulsa was looking for a way to say thank you to their many loyal Tulsa-goers, so Orange Label assisted in developing the Tulsa Loyal Patrons Club – an offer that rewards frequent customers by offering $10 towards the next Tulsa meal, for every $100 spent in the restaurant. To kick-start the promotion, the campaign was featured in ads running in OC publications and supported by in-restaurant promotion. The club proved to be a hit. Loyal Patrons were grateful for the rewards and the number of customers in the club has grown dramatically. It is safe to say there are even more loyal Tulsa-lovers now!

“Our Loyal Patron Program has increased traffic into the restaurant and increased guest check totals!”

- Liz Parker, Co-Owner of Tulsa Rib Company.

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With the Superbowl right around the corner, its hard not to reflect on all the great advertising. Even if you are not a Football fan, most still participate in this pseudo-national holiday to view the most interesting and creative Ads of the year. Everyone gets an opportunity to see what the industry players are up to as well as the one-hit-wonders.

I thought this would be a great opportunity for everyone to post their favorite ads (not just limited to the Superbowl). Please share with us your favorite ads of all time! Copy and Paste the Youtube “Embed” Code into your post. We are looking forward to your responses!

Please share with us your favorite ads of all time! Copy and Paste the Youtube “Embed” Code into your post. We are looking forward to your responses!

Just when you thought that you finally understood the term “web 2.0”, people are now talking about “web 3.0”. Other than just trying to confuse you more, the idea behind web 3.0 doesn’t take you away from the ever so outdated 2.0 level.

As the technology grows and web 3.0 develops more into a form, we will start to see more web intelligence by semantic search queries and more relevant search data returned to us based on our history of searches. Browsers and search engines will be more understanding of what our tastes are and ultimately become more accurate. Returning personalized search results, not random data.

How would this work? Intelligent data can be gathered from traditional web 2.0 applications, user generated content and other information sharing sources to feed a 3.0 pipeline. Having the technology to understand your decisions and actions might help you make your decisions. HowStuffWorks.com demonstrated the following example:

“Instead of multiple searches, you might type a complex sentence or two in your Web 3.0 browser, and the Web will do the rest. In our example, you could type “I want to see a funny movie and then eat at a good Mexican restaurant. What are my options?” The Web 3.0 browser will analyze your response, search the Internet for all possible answers, and then organize the results for you.”

Below are some  slideshows that do a great job describing how these concepts work. Check them out!

Taking it to the next level…
Could your business or lifestyle use 3.0? What advances do you see happening in how the Advertising and Marketing world operate?

Is your 2010 Marketing Plan in place yet? If not, here are 10 questions for you to answer with your team to get you started!

I. THE CORE BUSINESS OBJECTIVE:

II. THE KEY MARKETING OBJECTIVE:

III. MARKETING LIMITATIONS/PROBLEMS:

 IV. SALIENT HISTORICAL CONTEXTUAL FACTS:

 V. SPECIFY EACH CONSTITUENCY TO BE IMPACTED:

 VI. MARKET RESEARCH FINDINGS:

 VII. CLIENT SENSITIVITIES:

VIII. THE COMPETITIVE LANDSCAPE:

IX. WHAT’S PUZZLING:

X. WHAT’S “THE POINT”:

Have fun with these and Happy New Year!

Want to Boost Your SEO? Try a Press Release…

The attached link from Chris Crum shows the results and impact that a Press Release can have for your companies search online.

http://www.webpronews.com/topnews/2009/12/19/how-press-releases-can-be-great-for-search

San Jose, CA based O’Connor Hospital is celebrating their 120th Anniversary. To promote this milestone, a unique logo was developed and it has become the focal point of an aggressive local print and mall banner campaign. The logo was also used to recognize the 120 years at The Spirit of O’Connor Gala in October to raise funds for O’Connor’s Imaging Services department.

The strategy of promoting O’Connor Hospital’s 120th Anniversary has generated strong market pressure and further enhanced the core identity of “It’s The Way We Care”.

Click Here for Samples

Great Ideas:
Industry Edge; Fairhaven’s 2010 Interactive Web Platform

Approaching it’s 100th Anniversary, Fairhaven Memorial Park and Mortuary has created a legacy of helping families in Orange County make decisions in a difficult time. It’s with that reputation that Fairhaven continues to reach out to help the community with understanding, sympathy and educational tools to help people in sudden or prepared situations.

In 2010, Orange Label will launch a new web platform for Fairhaven’s existing website that will simplify the process and strengthen users’ understanding of funeral and mortuary planning online. Since the primary constituency is older and not web savvy, the platform will guide pre-planning or at-need users through a interactive counselor-simulated video and step-by-step educational and decision making process. The primary goal of the platform will allow people to make decisions in a organized manner. It will also allow for an understanding of what to expect before meeting with a Fairhaven counselor to finalize decisions.

People often ask me, “How can Twitter help my business” or “I dont understand how people can leverage twitter for my business”.

I came across these two articles last week to show people how other companies are using the 140 character social platform.

The following links were included in our monthly newsletter – If you would like to receive our newsletter please sign up on our blog (www.olaablog.com) or on our Facebook page (www.facebook.com/orangelabeladvertising)

Twitter 360 App Gives Tweets Some Augmented Reality Love | Technomix | Fast Company:

http://www.fastcompany.com/blog/kit-eaton/technomix/twitter-360-app-gives-tweets-get-some-augmented-reality-love?1261010505

@Mommy: Get Me Twoddler so I Can Twitter You at Work #babytweetstoo | Technomix | Fast Company:

http://www.fastcompany.com/blog/kit-eaton/technomix/mommy-get-me-twoddler-so-i-can-twitter-you-work-babytweetstoo?1261010511

What is your product or service? If you had a unlimited budget how would you leverage Titter for your business?

Last Thursday I had the pleasure of being invited by California State University, Fullerton Professor Carolyn Coal to help assist her advanced COMM 415T class with editing a student commercial for the award winning retail toy product “Grow-A-Head TM“.
Grow-A-Head TM was arranged by Prof. Coal this semester for a student project. They are a specialty retail product that grows grass on the head of pre-designed knit characters placed in a desktop size vase; just add water. You can stylize designs based on your characters appearance. Their product line includes Original, Holiday, Halloween, Bugs, Friends, Sports, Marine Life, and Wildlife characters; all included with personalized greetings for fun gifts and toys.

Prof. Coal separates her class into two groups, “Agency and Production”. Throughout the semester, students in the “agency” will create a 60 second TV commercial that fits what the client asked for – in this case Grow-A-Head TM, based on an initial fact finding meeting. They will then pitch multiple strategies and storyboards back to the client in a presentation.

After client approval, the agency works with the other half of the class – the “production company”, to develop story boards, concepts and strategy. Students then arrange a cast, location and necessary gear to film the commercial on a weekend (8-12 hour shoot).

My participation took place in the last step – editing. The “production company” worked diligently to log and capture the footage from the shoot and start making edits based on storyboards submitted from the “agency”. I guided the student’s creative decision making with edits, music selection and answered technical questions. I was impressed by their ability to push the limits of the technology they were using, especially since they are advertising students, not film majors. Most of them have little to no experience editing on Mac Computers. They were becoming self taught experts on Final Cut Pro with a little help from me!

This class is great because of the hands-on creative experience and real world Client-Agency-Production relationship. I was impressed by the exceptional ambition that this group of students have. This is no small rinky-dinky class project; they are meeting the expectations of a real client. I feel they over delivered.

These skills are important in that they fulfill the vision of what Prof. Coal is teaching; showing students how vendors, clients and agencies work synergistically and effectively to produce an end result. Although not all students become film editors, this real world environment provides the opportunity for them to learn the lingo and bring their creative concepts full circle in a mock Agency setting.

Grow-A-Head TM will benefit from this student project by having the opportunity to meet great students, experience fresh creative ideas and receive quality work from advertising students. I hope more students from CSUF have the opportunity to enroll in this class and receive this kind of experience through the Communications Department.

Orange Label Art + Advertising will continue to visit CSUF in the future. Employees Kimberly Amoroso, Meagan Guerra, and I are graduates of the school. Orange Label’s Principals are also graduates of CSUF. Rochelle Reiter, Vice President, is a MBA graduate, Wes Phillips, CEO, holds a BA and President Ian Crockett who is also a part time professor at the school holds a BA. We recognize the importance of meeting advertising students and helping them understand the industry, answering their questions and most importantly helping them jumpstart their careers.

FOR IMMEDIATE RELEASE
CONTACT: Rochelle Reiter (949) 631-9900
rreiter@OrangeLabelAdvertising.com

ORANGE LABEL ART + ADVERTISING ANNOUNCES NEW CLIENT, CALMONT WIRE AND CABLE, INC.
Agency to Re-vitalize Calmont’s Brand for 2010 to Grow Business

NEWPORT BEACH, California (December 8, 2009)—Orange Label Art + Advertising, one of Orange County, Calif.’s longest-standing privately held advertising agencies, announced today that Santa-Ana based Calmont Wire and Cable, Inc., who engineers custom wire and cable solutions for a broad range of industries, has retained Orange Label Art + Advertising as their Agency of Record in order to re-launch the Calmont brand. Orange Label Art + Advertising credits Calmont’s selection to its specific branding process, including the ability to capture the “essence” of a company’s brand through creative research and design.
The opportunity in 2010 is to reignite the Calmont Wire and Cable brand such that it supports a sustainable new business strategy, produces a steady stream of qualified leads and achieves meaningful revenue and net profit growth.   “We are revamping our brand image to be consistent with what we deliver to our customers,” said Bobbe Monteleone, President of Calmont.
Calmont Wire and Cable, Inc., founded in 1958, designs and manufactures wire and custom cable for medical, aerospace, military, robotics, computers, telecommunications and other precision applications requiring custom design. One of its early successes was developing extrusion technology to produce the first Hula Hoops for Wham-O. Currently, Calmont specializes in ultra-flexible and ultra-miniature wire and cable.
The Orange Label team created the positioning statement: Discover. Design. Deliver.  to accurately portray the innovative and unique culture at Calmont Wire and Cable, Inc. Over the next few months, the new Calmont Wire and Cable brand will be unveiled as well as collateral and support materials. “We are excited to be working with such a talented group of people that really cares about the product they deliver and how it is delivered and used in the world,” said Rochelle Reiter, VP and Co-Owner of Orange Label Art + Advertising.

ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.

ABOUT CALMONT WIRE & CABLE, INC.:
Since 1958, Calmont Wire and Cable, Inc.’s mission has remained the same—to design and manufacture innovative technical solutions for critical applications requiring unparalleled performance. Calmont is known for supplying innovative solutions for a wide range of industries and applications (medical, aerospace, military, instrumentation and robotics). At Calmont, under the direction of Founder, Bill Chilcote, the first prototypes of a multi-lumen catheter were developed. Today, the multi-lumen catheter has become commonplace in operating rooms throughout the world. Calmont’s cables are used extensively in the medical market for ultrasound, electrode, defibrillator, EKG, dialysis, handheld instrument, catheter, implant and other applications. Their cables are specified and used by some of the largest medical manufacturers in the world. For more information, visit www.Calmont.com.

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Do you have a Company Facebook or Brand presence on Facebook?

According to iMedia Connection, there are 7 things brands need to know regarding Facebook changes happening now.

Let us know what you think about these changes. Do you think Facebook has changed for the better or worse?

Below is a copy of what iMedia Connection posted. You can view the link by clicking here

1. Email is now a supported channel
Facebook has long hidden user emails, but soon Facebook will provide developers access to a user’s verified email address. For brands that are serious about engaging in an ongoing dialogue with their fans, email becomes a powerful communication method. Email will allow brands to better reconnect with users who have interacted with them on Facebook. This becomes important given that…

2. Status updates are no longer guaranteed
Previously users’ streams included everything their friends and pages (including brand pages) published. Now the news feed has returned to a default view showing select highlights that Facebook’s algorithm thinks are most relevant to the user, which may or may not contain your brand’s message. There’s still a live feed view, but it’s no longer default, so only brand posts that fans interact with will appear in most users’ streams.

3. Other communication channels are consolidating
Many brands rely on application-to-user and user-to-user notifications to reconnect with users, and this communication channel is disappearing. That means in order to remarket to users to let them know about new product launches, sales, events, or promotions, you’ll need to acquire users’ email addresses or send popular posts (per above).

4. Application canvas pages gain more control
The Facebook header is being removed from application canvas pages, giving brands that engage users via applications more real estate on the page and a more customized and branded look and feel. Users will still have the option of returning to Facebook near the top of the page, but for brands that were hesitant to build on Facebook until more branding was possible, now is the time to reconsider.

5. Profile boxes are disappearing
It’s been a long time since profile boxes provided much value to brands, as most users don’t spend very much time on that part of friends’ pages. But that hasn’t stopped many brands from creating applications to establish a presence on users’ profiles. Within a few months, tabs will be the only way to integrate into the profile, so brands should be thinking now about creating an engaging communication strategy that best leverages email and status updates.

6. Enhanced Facebook share
For many brands and publishers, the value in marketing through Facebook is leveraging word of mouth. In fact, Facebook users share 2 billion pieces of content every week. The new Facebook share button includes a counter displaying the number of times that piece of content has been shared and is a valuable tool for any brand with a large existing audience on its site. This is a relief for content owners who struggle with replicating a presence inside of Facebook; instead, expect Facebook to offer more ways for your site to become more social.

7. Every webpage becomes a fan page
Facebook has long been about connecting people with each other, and it’s expanding the graph from people to objects in what it’s calling the Open Graph. Soon users will be able to fan not only your brand but a specific page, product, celebrity, movie, or SKU. These pages will also show up in users’ profiles and in search results, and that page will be able to publish stories to the stream of its fans. This shifts social brand interactions from Facebook tabs to brand websites in a powerful way for brands and publishers. While currently farthest out in Facebook’s announcement roadmap, the Open Graph has the greatest implications and opportunities for brands and publishers.

Expect 2010 to be a real breakout year for social marketing. For two-and-a-half years we’ve seen brands build strong followings inside of Facebook, but with these changes rolling out early next year, expect smart brands to better engage their best customers through their own channels by leveraging the power of personal relationships via Facebook’s platform.

Kevin Barenblat is co-founder and CEO of Context Optional.

On Twitter? Follow iMedia Connection at @iMediaTweet.

Newport Pacific, a company that manages over 70 manufactured home communities across the United States, selected Orange Label to quickly increase occupancy at their Austin, Texas property during August and September 2009. The agency credits landing the account to its direct response expertise in generating qualified leads and their ability to accurately target niche audiences. The high frequency radio campaign targeted the Hispanic community with the theme, “Live In Your Own Home, NOW”. The results hit home. The property surpassed the occupancy goals midway through the radio campaign and Newport Pacific considers the campaign a grand slam!

Donnellon McCarthy
Orange Label Art + Advertising built its foundation on long-term client relations. However, even by these standards, the 25 year relationship with Donnellon McCarthy, a Cincinnati-based office technology dealership, is remarkable and extremely newsworthy in the advertising industry. Even though they are b2b, we’ve used business-to-consumer advertising strategies with morning drive radio as the backbone of a strategy that has also included marketing materials from corporate brochures to delivering truck and vehicles wraps.

During the twenty-five year relationship, Donnellon McCarthy has remained independent in spite of two very significant roll-ups in the copier/office technology industry. They have passed the baton from one generation to the next, transitioned from selling analog to digital technology, experienced significant organic growth and expanded geographically to have a marketing area that includes Ohio, Kentucky and Indiana.

Named one of the fast-growing companies by the Orange County Business Journal

NEWPORT BEACH, California (October 27, 2009)—Orange Label Art + Advertising (OLAA), a full service agency and one of Orange County’s longest-standing privately held advertising agencies, was recently named as one of  Orange County’s “Fast-Growing Privately held Companies”, by the Orange County Business Journal for the second year in a row.

The third annual “Fast- Growing” list ranks 100 businesses by revenue growth from June 2007 through June 2009. Orange Label Art + Advertising experienced 15% growth over a 2 year period and ranked number 90th on the list.

“We are pleased with the Business Journal’s recognition, especially considering the ongoing economic challenges with which all companies have to contend” said Wes Phillips, CEO of Orange Label Art + Advertising.  “Our success is directly related to the commitment of our talented team members, the confidence our clients have in our creativity and the measurable results that are generated.”

The Orange County Business Journal honored those companies that made the list with an awards ceremony held in on October 15th at the Irvine Hyatt Regency.  Several Orange Label Art + Advertising team members attended, including Wes Philips, CEO, Ian Crockett, President and Rochelle Reiter, Vice President.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.

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LERETA, LLC Retains Agency to Re-launch their Brand After Ownership Change

NEWPORT BEACH, California (October 20, 2009)—Orange Label Art + Advertising, one of Orange County, Calif.’s longest-standing privately held advertising agencies, announced today that LERETA, a national leader of tax and flood services, has retained Orange Label Art + Advertising to re-launch their brand and be the agency of record. Orange Label credits the win to their ability to rapidly define a compelling brand message, quickly launch the messaging strategy and produce measurable and powerful response from the marketplace.

LERETA, LLC was an Orange Label client until LERETA was purchased by Land America Financial Group in 2003. In September 2009, the company was purchased by an investment group that includes former executives of LERETA. “For decades, the team at LERETA has built a solid reputation based on quality and extraordinary service, and I am excited to be rejoining them,” says Jim Thornton, returning as president of LERETA. “The shared values of the management team and their commitment to the real estate services industry, combined with their new financial strength will provide LERETA with the stability and resources necessary to continue providing superior service, while focusing on innovative and strategic growth initiatives.”

Orange Label helped re-launch LERETA’s brand identity to its employees, customers, vendors and the media. Tactics included a new logo design, media outreach campaign, customer and vendor correspondence, print ad and event launch support. Orange Label CEO, Wes Phillips said, “Together, Orange Label and LERETA did great work from 1997 to 2003.  Now, the Orange Label team is excited to again be working with such a powerful group of business leaders.”

ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.

ABOUT LERETA, LLC
LERETA, LLC continues in the tradition of LERETA Corp. Founded in 1986, LERETA Corp. has been a major force in the tax and flood service industries since its inception. The company provides a full suite of real estate tax services for residential and commercial loans, including automated online research and certification, tax bill processing, a suite of delinquent tax services, and customized tax outsourcing service programs.  The company also provides real time flood zone determination services.  For more information, visit www.lereta.com.

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At the Vistage Economic Summit recently, Economist Alan Beaulieu, president of the Institute for Trend Research in New Hampshire cited several tips for business owners as the economy comes out of the recession, one being “Ramp up on Marketing and Advertising.” Read all the tips below!

Tips for business owners

Economist Alan Beaulieu says business owners should take action as the economy comes out of recession:
• The beginning of 2010 will be a golden time to expand: equipment and real estate will be inexpensive, interest rates low.
• Borrow as much money as possible because future interest rates will rise.
• Hire the exceptional talent that will be available through 2010.
• Cease activities that don’t create profit; eliminate unprofitable products.
• Ramp up marketing and advertising.
• Look for ways to sell in western Canada, Brazil and Australia. These countries are positioned for strong future growth. Russia and China are not positioned for growth.
• Define and tout your competitive advantage.
• Lead with optimism. Be the chief cheerleader.

List cited from The Orange County Register, October 2, 2009

Color Theory. There is a reason logos are designed with a color scheme in mind. Color says a great deal about your brand. Here is a quick overview of what some colors represent:

RED: associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.

ORANGE: represents enthusiasm, energy, joy, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.

BROWN: suggests stability and denotes masculine qualities.

YELLOW: is the color of sunshine. It’s associated with joy, happiness, intellect, and energy. It evokes pleasant and cheerful feelings.

GREEN: symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money. Green has great healing power. It is the most restful color for the human eye; it can improve vision. Green suggests stability and endurance.

BLUE:  is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Blue is linked to conciousness and intellect.

PURPLE: is associated with royalty. It symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic.

WHITE:  is associated with light, goodness, innocence, purity, and virginity. It is considered to be the color of perfection. White means safety, purity, and cleanliness. As opposed to black, white usually has a positive connotation.

BLACK:  is associated with power, elegance, formality, death, evil, strength, authority and mystery.

Are you sending the appropriate message with color? What color is YOUR brand?

Yes…they added a iPhone App. You should try it out!

http://www.chipotle.com/#/flash/order_iPhone-app

Now that football season is back, I started thinking about the Superbowl and advertising. So for any of you that would like to reflect on the past seasons commercials, I posted a link to Advertising Age’s list of the 2009 Superbowl advertisements:

http://adage.com/article?article_id=134136

Enjoy!

Brand is behavior. It is not just what you do, but what you do and how people react, or as learned in the OC Ad Federation Event: How to Create and Market My Personal Brand, it is the “emotional aftertaste.” There is a vast difference in what you claim and how you fulfill the expectations you set. I guess at the end of the day, it is not the perception you have of your self that matters, but the perceptions others have of you. Remember to be consistent and keep it real!

Featured Event: OLAA Members will Attend:

I am proud to announce that another one of our clients has already exceeded their sales goal as a result of our radio campaign we produced for them. We targeted the hispanic community in Austin, Texas and used our “direct response” formula in driving leads with copy and media strategy. The goal was to increase occupancy in their modular home parks, specifically getting down to 20 openings (from 60) by mid September. It is only September 1st and they are down to 16 openings! Great work!

Coke will soon be releasing a new way to pour soda. Over a hundred different ways actually. The new machines have all the flavors your used to as well as new ones that are not available in retail stores. As seen in these videos below taken from consumerist.com a Coke rep. demonstrates the functions of this marvel machine. For now the machines are only being tested in Atlanta and San Diego.

How will Pepsi come back at them?

After reading a Wall Street Journal article posted online titled “Doctor is In -Online” by Jonnelle Marte, I found it interesting to see how an increasing trend of doctor visits have moved from the office to email. No longer do we sit in a busy waiting room, then freeze in a exam room…now we just go digital – Then wait for the reply on your phone or email?

As a full service agency, we service medical clients all over the United States and design eblasts (along with other media). However, we have not come across any such requests to campaign Internet visits.  Designing campaigns to generate online visits could be a new practice of campaigning, SEO, and new business for small practices.

Would your facility consider such practices? As a doctor or patient, let us know if you would consider, like, try or implement such an idea. Is this a loss of 1-on-1 or a convenience (loyalty) factor for busy patients?

How well do you know your sports trivia?

We deal with many clients who support their favorite NFL teams by buying media in sports arenas and other marketing promotions.

Any ideas to what or where the Vomitory is without looking it up?

Creativity as defined on http://dictionary.reference.com/browse/creativity as “the ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination.”

I fell upon the following link and felt it was an amazing depiction of creativity. A level of creativity that the average person does not see everyday (or do we???). http://www.in-public.com/MattStuart/gallery/55

Even though these pictures are of everyday life, it takes quite a keen eye to capture these “think outside the box” photographs. Browse around the website for more interesting pictures and let Orange Label know what you think. Tell us about YOUR street photography experiences.

FOR IMMEDIATE RELEASE CONTACT

Rochelle Reiter – (949) 631-9900
rreiter@OrangeLabelAdvertising.com

NEWPORT PACIFIC FAMILY OF COMPANIES RETAINS ORANGE LABEL ART +ADVERTISING TO CREATE AD CAMPAIGN TO INCREASE PROPERTY OCCUPANCY
Agency’s Expertise in Driving Direct Response for Niche Audiences Hits Home

NEWPORT BEACH, California (August 11, 2009)—Orange Label Art + Advertising (OLAA), one of Orange County, Calif.’s longest-standing privately held advertising agencies, announced today that Newport Pacific, a company that manages over 70 manufactured home communities across the United States, has retained  Orange Label to increase occupancy at one of their Austin properties during the months of August and September . The agency credits landing the account to its direct response approach in driving qualified leads and the ability to accurately target niche audiences.

The campaign will pursue the Austin Latino community with the theme “Live in Your Own Home, Now!” Wes Phillips, CEO of Orange Label Art + Advertising and strategic lead on the Newport Pacific account, said, “These challenging economic times highlight the effectiveness of aggressive direct response advertising messages and media schedules.  The Orange Label team appreciates the opportunity to use its direct response skills to assist Newport Pacific in rapidly achieving their occupancy goals and enhancing the community experience at the Austin property.”

Candace Holcombe, VP of Operations at Newport Pacific, commented on why they selected Orange Label Art + Advertising. “We chose OLAA based on their direct response reputation and experience with the geographic location. The fact that they were already familiar with the Austin market, and could meet our marketing needs within an aggressive timeline made the difference.”

ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.

ABOUT NEWPORT PACIFIC FAMILY OF COMPANIES
Newport Pacific Family of Companies has been managing, buying and building mobile home parks since 1980. Newport’s proven formula for success comes from combining a high-touch, ‘family oriented’ management style with the abundant resources available to a larger professional organization. Their full service property management, development and investment strategies all have one goal in common:  To create successful communities, and increase their value for residents and owners alike.  The Newport Pacific team of certified asset managers and licensed real estate professionals has the skills it takes to unlock the hidden value in property. For more information on Newport Pacific, visit www.newportpacific.com.

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Well, its not that kind of award, but cheers to Chris for all his hard work in the Art Department!

As we have recently announced, our blog is now iPhone friendly. Stop by more often and let us know what your thoughts are. Add us to your home screen! See below for help adding our icon.

1. Go to www.orangelabeladvertising.com/blog from your iPhone browser.

2. Take a look around and read out articles – Make sure to tap the “+” icon to add us to your home screen.

3. Tap “Add to Home Screen”

4. Add a Name if you like. When you are finished choose “Add” at the top left.

5. There you go…We are on your homescreen! Enjoy. Hope to see you soon.

FOR IMMEDIATE RELEASE

CONTACT: Rochelle Reiter
(714) 393-0527, (949) 631-9900
rreiter@OrangeLabelAdvertising.com

ORANGE LABEL ART + ADVERTISING RECOGNIZED FOR ITS HEALTHCARE MARKETING PROWESS

Agency wins awards for PacifiCord and O’Connor Hospital Advertising

NEWPORT BEACH, California (June 10, 2009)— Orange Label Art + Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, is proud to add three more awards to their list of recognitions with  Healthcare clients.  Orange Label Art + Advertising received a Platinum Award for its PacifiCord corporate brochure design along with an Honorable Mention for its PacifiCord “The Gift” Magazine Ad in the 2009 Hermes Awards. In the 2009 Annual Healthcare Advertising Awards, Orange Label Art + Advertising also received a Bronze award for their O’Connor Hospital Radio series.

Orange Label’s President, Ian Crockett said, “We’ve been having tremendous success in the Healthcare Industry because clients value our branding knowledge and experience and the fact that Orange Label combines that with our ability to produce direct response. To achieve both with one agency is apparently rare these days.”

The PacifiCord corporate brochure and Gift Ad were part of an extensive branding strategy created by Orange Label to position PacifiCord as a marketplace leader and inform consumers about their capabilities as a Cord Blood Banking Facility. Currently, PacifiCord, which stores stem cells in Irvine, is the only Cord Blood Banking service headquartered in locally. As a HealthBanks Biotech company, PacifiCord has pioneered value-added benefits such as the Cord Blood Concierge Service, flexible financing options and facility tours. More information can be viewed on their webpage www.pacificord.com.

In addition to the success of the PacifiCord Gift series, the O’Connor Hospital radio series also revitalized the local branding of O’Connor Hospital. Wes Phillips, CEO of Orange Label said, “The intent of the radio series was three-fold. First, they [O’Connor Hospital] wanted to increase local community awareness. Second, their aim was to drive specific service activity. Last, they wanted to communicate the “It’s the way we care” spirit in a memorable and creative execution.”

ABOUT ORANGE LABEL ART + ADVERTISING

Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.

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Yesterday (7/16), OLAA member Megan Guerra and I attended the Los Angeles Times’ Online Advertising and Social Media Seminar. The Seminar included a great panel of speakers including: Facebook, Ning, LA Times interactive and Passenger. The panel provided interesting insight, thoughts and recommendations around the world of social media and what it can provide for your business. 

Megan and I felt that one of the biggest take aways worth sharing with you, was the panel’s thoughts on how to best manage your social media presence: 
Be Social With Your Social Media Followers.

Social medial is growing rapidly as more and more people are becoming connected online. For companies, social media provides a way to gain feedback from your customers and your target audience(s). Now many may argue that for a company/brand, this open environment for “feedback” is dangerous, because you are giving people the opportunity to voice the good and the bad.

And it’s the BAD that is feared…

As the panel explained, the worst thing to do is to not be social! In other words, don’t open a social media account and ignore it! So be sure to stay relevant and active with your social media – give your followers a reason to check your Blog, Facbook, Twitter and so on. And most importantly, remember to listen to your followers and be sure to respond (so they know you are listening)!

How to manage feedback…

If your followers’ feedback is good, be happy, it is a FREE customer testimonial! Be sure to respond with a thank you or what have you.

And advice for if it is bad…don’t panic, don’t press delete! Instead, explain your take on the feedback, answer the concern, provide rationale, etc – by responding, you are letting your social media network (your customers) know that you are listening, that you DO care and that their opinion does matter.

So, for those who are in fear or unsure about joining the world of social media, consider the above and remember that staying in communication is key with all business efforts, and now a days, this includes Social Media.

Some Social Media Tips That Will Keep You “Social”:

Take advantage of the FREE network that social media provides and consider ideas such as:

                  –      run a campaign or special offer  (incentive for followers)

                  -      run a survey (gain feedback)

                  -     send messages/exciting news to your followers (acts a  free email blast)

Today, a CSUF alumni association will be stopping by our office to interview the VP Rochelle Reiter to discuss her MBA experience at CSUF. Orange Label Art + Advertising is 100% owned by CSUF Graduates, contains one MBA, contains one CSUF Professor, and consists of 67% of CSUF graduates in its total staff body!

Its no secret, having an online presence is key in just about every industry. How can you make sure you are still staying on top of your competition. Exspecially when your consumers are more concerned about costs rather than loyalty?

Google released a Adwords Tactics for Tough Times booklet that I recieved in the mail (that can be viewed here online) that onlines some refreshing tips on your campign.

Check it out – let us know your comments!

Without a surprise – Google plans to launch another ground breaking platform this year that some developers are saying will be “life changing”. We have so many different opportunities for communication through our day-to-day life that it’s difficult to keep up with changes. Google has developed a new communication platform that will challenge all forms of digital communication we use today; Google Wave
In the video below, API developers demonstrate how email is similar to “snail mail”. Back and forth communication (send and receive) is the nature of its communication. Google Wave however, takes the waiting out of such messages. Live chats become merged into email, with data exchange, private messaging, timeline playback, and multiple group session and document creation. From this video the opportunities seem endless. Check it out…

Are you excited? How will you use it at work, home, or school?

Check out Google’s landing page: http://wave.google.com/

NEWPORT BEACH, Calif. (May 26, 2009)—Orange Label Art + Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, is proud to be recognized by the 26th Annual Healthcare Advertising Awards.  Orange Label Art + Advertising received a bronze award for its O’Connor Hospital “Heart Care” radio commercial. Orange Label CEO, Wes Philips said, “Our team is pleased with our recognition. Yet it was O’Connor Hospital’s commitment to unparalleled medical care that makes the advertising so powerful.”

The Healthcare Advertising Awards is sponsored by the Healthcare Marketing Report and is the largest award competition in the medical industry. This year alone, they received over 3,600 submissions, bestowed 259 Gold awards, 251 Silver awards, and 241 bronze awards. All entries are reviewed by a national panel of judges who focus on creativity, quality, message effectiveness, consumer appeal, graphic design, and overall appeal.

O’Connor Hospital is located in San Jose, California and was established in 1889. Celebrating its 120 year anniversary, O’Connor Hospital, is a member of the Daughters of Charity Health System, and is an acute care not-for-profit, Catholic community hospital. O’Connor has over 350 licensed beds, a medical staff of 579, over 1,600 employees and over 3,900 deliveries. More information about O’Connor Hospital can be viewed here: http://www.oconnorhospital.org

ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.

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Awards Highlight Orange Label’s Creative Capabilities

NEWPORT BEACH, California (May 11, 2009)—Orange Label Art + Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, is proud to add three more awards to its growing list of recognitions. Orange Label Art + Advertising received a Platinum Award for its PacifiCord Corporate Brochure design, A Gold Award for its Speech and Language Professional Services website and Honorable Mention for its PacifiCord “The Gift” Magazine Ad.

The Hermes Creative Awards were judged by a prestigious panel of advertising professionals and administered by the Association of Marketing and Communication Professionals. Started in 1995, they recognize industry leaders in concept, writing and design of traditional materials and programs, and emerging technologies.

The PacifiCord Corporate Brochure and Gift Ad were part of an extensive branding strategy created by Orange Label to position PacifiCord as a marketplace leader and inform consumers about their capabilities as a Cord Blood Banking Facility. Currently, PacifiCord, which stores stem cells in Irvine, is the only Cord Blood Banking service headquartered in California. As a HealthBanks Biotech company, PacifiCord has pioneered value-added such as Cord Blood Concierge Service, flexible financing options, and facility tours. More information can be viewed on their webpage www.pacificord.com.

Orange Label is also very proud of its role in the successful rebranding of Speech and Language Professional Services (SLPS). Orange Label Integrated Advertising Supervisor, Alyse Vultee stated, “Originally SLPS came to us for a logo design and rebranding makeover. Because of our strategy and execution we ended up re-building their website and positioning SLPS as a market leader”. SLPS services the full spectrum of the Speech Pathology industry providing an unparalleled level of commitment and support to families, therapists, and schools. More information can be viewed on their website at www.slpsinc.com.

ABOUT ORANGE LABEL ART + ADVERTISING

Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.

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Everyone has been talking about tweeting, twittering, peeping, and who knows what other jargon that can be linked to Twitter.com. However, after reading a recent article from Robert Strohmeyer, I would like to share some of his thoughts (and my opinion) on twitter and what to make of it.

In his article called “Twitter Quitters”, he explains the saga of “hemorrhaging” twitter users. Over 60 percent of new Twitter users quit after just a week or two of joining Twitter; sometimes it takes over a year for people to return and have a moment of “ah-ha”. Why? Robert explains that some people just don’t get it. You’re average “I’m sitting in line at subway” or “its Friday…whahoo” tweets just don’t cut it. People want to read solid material that’s worthy of feedback and following [on twitter]. He also states that if you’re going to tweet infrequently, don’t bother. People are not interested in seeing your “rubbish” for a full month. Thus, why there is a high turn-over rate. Additionally, perhaps with all the buzz, people just have too high of expectations and don’t see them without some effort.

So how do you tweet effectively? Twitter is simple. Use its simplicity for business concepts…but casually. Engage in tweets and follow people who are relevant to your industry. Go on….try it! Follow as many people as you can. As Robert explains, don’t worry if you choose not to follow someone because they have too much rubbish. Twitter relationships are only a “one-click affair”. You will find the news you need and are interested in, give it time.

How else? Follow people you actually know. Keeping up with a network of business people that you work side by side with (or not) will inform you about something that’s actually important. Keeping up to date in your industry doesn’t always mean you have to call and small talk what is going on with vendors and merchants, however following a business partners tweets can keep a subconscious about what that person is up to.

Twitter, like blogging, is a social tool. It shouldn’t be used to “self-promote”. Continue to use it as a tool for communication, updates, and “non-bragging”, and you will find yourself indulged in a plethora of information that could generate or point to business leads.

I remember when Facebook launched and at the time, Facebook was only for college students – and to all of us who immediately joined, Facebook was the greatest thing since sliced bread! It was a new way for us to stay in-tune with the “happening” of friends from all over. However, at the time, I don’t know how many of us viewed our Facebook activity as social networking…it was just Facebook: new, fun, easy, entertaining and addicting!

Since Facebook the social networking world has truly exploded and the opportunities are endless! More and more websites have surfaced and with this evolution, the term of Social Networking has taken on a whole new meaning. Social Networking is no longer just for pleasure and fun, but it has also built a professional presence for companies as well.

From a business standpoint, a lot of people are asking “Why would I have a Social Networking presence for my company?” Well it is exactly that, presence! Web presence is like gold these days. Social Networking not only adds to your overall online presence, but it also: helps drive traffic to your website, builds brand awareness, gets people “talking” about you online and shows you, your employees, your customers and your competitors that you are keeping up with the online world.

However, this “online presence” may be foreign to some and not as important to others (though it should be), so what if I were to say that it can increase revenue?! It’s true…  One of our retail clients recently ran a “Mother’s Day Special” ONLINE Sale. The sale was promoted via email blasts and social networking mentioning: their BLOG and Facebook.

It was a 5-day sale and the test was to see how well their consumers responded to an “online-only” special. After sending out only 2 email blasts and promoting via social networking – their online sale got picked up by a OC Register Blogger– who posted the promotion on the OC Register BLOG. Suddenly, sales were coming in referencing the OC Register BLOG post. In the end, the sale was a success – and there is no doubt in my mind that this client will continue to offer online promotions.

Here at Orange Label, we were able to recognize the value of being connected and we have made the leap into the Social Networking: BLOG, Facebook , Myspace and Twitter. If you are reading this BLOG, it is fair to assume that you are connected to the online world – but is your company? Social Networking keeps people connected, its fun and its easy – - and I don’t know about you, but I hate to be out of the loop!

If you are ready to make this Social Networking Leap, here is a great article for reference: http://www.chrisbrogan.com/social-media-and-social-network-starting-points/

It’s ironic that someone like me who is opposed to newsletters performs pro bono work by producing two newsletters a year for a non-profit organization called Friends of Golf. But let me start at the beginning and explain my relationship with newsletters.

The concept behind newsletters is extremely noble. You wish to provide valuable information to a particular constituency, usually a customer, client or prospect base. Additionally, you wish to reach out and “touch” your customer on a regular basis and newsletters seem like a good vehicle since you’re also positioning yourself as the source by providing information deemed relevant.

The problem with newsletters is they are hard work. The first one or two are easy. Everyone is behind the initiative and wants to participate and solidify those customer/client relationships. Your team will help build your distribution list, do some of the writing and take photos to spruce up the piece a bit. But after the second one, enthusiasm wanes. Your team is out of ideas. There’s been no apparent return on the investment, which in this case is their time and energy. Your team pretends they’re busy when they see you walking toward them. “Hey, I’d love to help Boss, but I’m working on the most important project in the firm’s history.”

Said another way, “Cut me some slack dude. I don’t plan to waste any more of my valuable time on your inane idea. Our customers don’t have the time to read it and even if they did, they could care less about the five people from accounting that worked the recent Kiwanis Pancake Breakfast, Susie’s miniature schnauzer having six puppies and George winning Employee of the Month for his green Initiative. I mean limiting each employee to three toilet paper squares per day? I recently saw Phyllis trading a pack of cigarettes for two squares and Dwight was crouched outside the Men’s Room with a cardboard sign that read, ‘Will work for TP squares.’ Burt should win Employee of this Month since he’s been constipated for the past two weeks.”

Hopefully you’re beginning to understand my feelings toward newsletters. Now, a new form of communication has come along to rival newsletters and the initial excitement they create. It’s called blogging. Here’s how that works.

You’re the boss and you hire a Search Engine Optimization company. They need to justify the $20,000 per month retainer, so they recommend blogging and having all the employees take turns participating. Your employees get excited because they are now part of the marketing effort and have an opportunity to express themselves and be creative. However, they quickly realize that they didn’t have that much to express in the first place and if they could be creative on a consistent basis, they would be making a lot more than the cheesy wage you’re paying them.

So how do you produce newsletters and/or blogs that achieve the objectives stated previously? It’s simple. It’s called entertainment. It’s not enough to just mail something physically or electronically and feel good about the effort because you’ve communicated with your customer/client/prospect base. Something immediately going in the trash does not constitute a “touch” in the marketing world. You need to entertain your audience, not simply provide information that most will view as propaganda anyway.

A dozen years ago, the media sent out newsletters to keep advertisers informed on what was going on at their station or publication. The only one that didn’t get immediately tossed was one that always had a Rock ‘n Roll trivia contest. I couldn’t wait for that newsletter to show up and test my knowledge in that area. Plus, I didn’t stop after the quiz. I would actually read the articles around it and discover that the General Sales Manager’s daughter was a chip off the old block since she set the county record for most Girl Scout Cookies sold one year.

Since my Friends of Golf newsletter is used as a marketing tool to attract sponsors and prize donors, I leverage the famous people that are involved in the organization. Potential sponsors love the association and the chance to “rub elbows”, but I have to be careful since most of the celebrities don’t need or want additional publicity. So I came up with sections of the newsletter (and web site) that members can relate their Favorite FOG Memory. By doing this, I get stories from someone like Johnny Miller who says his favorite memory was meeting Carroll Shelby or Digger Phelps who says his favorite memory was having the opportunity to introduce his idol and longtime nemesis, John Wooden. I get two famous names for the price of one. Plus, when my readers discover that even heroes have heroes, it makes them real.

Readers like trivia sometimes more than hard core information or news. We’ll call this mindless entertainment since readers don’t always want to think. This past newsletter, called FOGhorn featured all the past Honorees since we‘re celebrating FOG’s 30th Anniversary. After giving a few facts about each one, I pointed out that combined they had won 106 Major golf championships and 21 were inducted into a Hall of Fame. Twenty were already in the World Golf Hall of Fame, while the legendary LA Times sportswriter, Jim Murray was in the Sportswriters Hall of Fame.

So the bottom line is if you really want to get serious about newsletters or blogs, you first need to entertain your constituency and soften them up before you inform them.

I recently attended an Advanced Google Adwords seminar and was blown away, and somewhat overwhelmed, by how many opportunities are now available to advertisers through this platform. As a leader in our agency of new business, I personally have administered our Google account for five years. What once was a “part-time” manageable tool to drive leads is now much more complex and requires full-time attention. We are now dedicating a full-time resource to this process to keep up with the ever changing “secrets” to increasing the effectiveness of our campaigns. For example, I learned that there are over 100 factors that can affect the quality score, which will affect your cost per click and ad placement. A high quality score will allow you to pay less than competitors for a higher ad rank. Knowing the “secrets” to quality score can give you the competitive edge needed in your industry at a lower overall investment. Knowing the quality score component when administering your campaign is only one piece of the puzzle – I suggest hiring a Certified Google Adwords Professional to take your account over if you are currently doing it on your own. Give Orange Label a call and we can help!

Agency is Recognized for both Newspaper and Radio Campaigns at the Sixth Annual Service Industry Advertising Awards

NEWPORT BEACH, Calif. (Feb. 25, 2009)—Orange Label Art + Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, is proud to add three more awards to its growing list of recognitions. Orange Label Art + Advertising received a Silver Award at the Service Industry Advertising Awards (SIAA) for its O’Connor Hospital “Heart Care” Newspaper ad, and a Bronze and Merit Award for the “Heart Care” and “Physician Referral” Radio Campaigns.

The O’Connor Hospital Campaigns are part of the Integrated Advertising Platform™ (IAP) that Orange Label Art + Advertising created for O’Connor Hospital, located in San Jose, CA. At the core of the IAP™ is O’Connor’s brand positioning, “It’s The Way We Care.” The IAP™ was instrumental in communicating the benefits of O’Connor’s 120 year heritage of compassionate care and clinical excellence. The Orange Label team appreciates the confidence that O’Connor Hospital has in our strategic and creative capabilities,” said Wes Phillips, CEO of Orange Label Art + Advertising.

Over 1,200 entries were submitted for the Sixth Annual Service Industry Advertising Awards. The Service Industry Advertising Awards continues to expand faster than any other major advertising awards in the country.

The SIAA Awards was initiated in 2003 to recognize the advertising excellence of the service industry. Many other advertising awards are dominated by consumer goods, packaged goods and other tangible products. The service industry is adding a significant contribution to marketing and advertising. SIAA recognizes the creativity and communication accomplishments of the service industry. A national panel of judges reviewed every entry for execution, creativity, quality, consumer appeal and overall breakthrough advertising content.

ABOUT ORANGE LABEL ART + ADVERTISING

Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit Orange Label Art + Advertising.com.

In my last article, I began a discussion on a “back-to-basics” marketing approach. Making sure that you and your team are really good at the blocking and tackling is far more productive than sitting around and trying to come up with a clever marketing approach. Technology has certainly brought us different ways to communicate messages, but the fundamentals still apply. Technology has also brought more sizzle to marketing messages and has sped up their delivery but it really has not done a lot to make a bad message good.

In the 1990s, there were several copier dealers that thought they could fool the marketplace by advertising “Free Copiers.” They figured that a gimmicky approach would generate leads. Once the call came in, they would at the very last be vendors of consideration, and with a slick salesperson doing some pencil selling and some quick explaining, they might get the deal. Great new marketing strategy? No. In fact, it is one of the oldest and most basic strategies in the history of marketing. Less than a year ago, I received a free Gillette razor in the mail. I liked it, so now I pay $18.50 for an eight-pack of replacement blades.

Many of the Free Copier ads showed up as e-mail blasts or fax blasts, which was thought to be a brilliant use of technology by some. Both mediums are highly targetable and extremely intrusive, which is both good and bad. Telemarketing and direct mail are also highly targetable, but you can refuse a telephone call or throw away and envelope before opening it. You can do the same with e-mails and faxes, but not before glancing at it to confirm it is junk or spam. It is almost like when you were a kid and another kid said, Made you look….”

So why did some office technology dealers find success with this strategy even though the message insulted prospects’ intelligence and the delivery intruded on their space? Because they used the basic marketing principles. They kept the message simple, used the greatest word in advertising – free – to get attention and created the perception that they were the best value in the market without advertising price. The ones I saw also adhered to the basics in delivering the message because they were done with frequency and consistency. Every Monday morning, I would walk in and there would be several fax blast advertising Free Copiers. Same message, same medium, same time. Basic marketing at its best.

Most of my clients do not want to be pioneers and I don’t blame them. Pioneers had a much higher attrition rate crossing the United States than we do today, regardless of the transportation method. “What’s working well for your clients?” or “I don’t want to reinvent the wheel” are statements I hear very often from clients, especially the new ones. A more recent example of the pioneer spirit was the dot-com industry. It also served as an example by reminding us there are no shortcuts.

Those who have used the Internet to enhance existing channels of distribution have a much better chance of success. Those who tried to change channels of distribution failed, except for a few like Amazon.com, and that is only because they were one of the first and spent hundreds of millions of dollars on radio campaigns. A number of the later entries were banking on their Web sites producing advertising revenue, assuming that intrusive pop-ups, banner ads, etc., combined with all the database information collected, would provide instantaneous advertising success. It didn’t happen, because much like e-mail and fax blasts discussed earlier, the ads are not only intrusive, but annoying. Plus users have conditioned themselves to focus and the content and tune out the advertising message.

The Internet will play a huge role in the marketing of your business, but not as an advertising vehicle. Most of my readers have a website, but it is probably something you have been telling yourself you will get around to upgrading (when you have the time and money) before the competition does.

Yellow Pages advertising for office technology dealers has one foot in the grave and the other on a banana peel. Yellow Pages was valuable when prospects didn’t know one dealer or manufacturer from another. Now that the industry is more mature, prospects know the players from their advertising, word of mouth or personal experience. They may still look in the copier section but it is only to find your telephone number, not to judge the viability of your company.
The Internet is where prospect now “let their fingers do the walking” to search for information and vendors. It will not be long before they expect to purchase low-ticket items using the technology at their fingertips. You need to spend time figuring out how to get prospects/customers to your site, then make sure they stay there. It is just like inviting them to your office for an in-house demo or to put your best foot forward and give them the impression that you are a first-class operation that has it entire act together.

Yellow Pages salespeople used to tell smaller dealers that a full-page ad was their chance to out do the “big guys” for an entire year. A classy, informative website can achieve the same result. Do not forget a basic marketing principle that less is more. Just because you are paying someone does not mean you have to cram information all over your home page. The beauty of a website is it is almost limitless in providing information. Make it easy to navigate and use your marketing savvy to attract prospects to certain pages.

Good, effective advertising does not require a brain surgeon or rocket scientist, just good old-fashioned execution. Think of your advertising as the Green Bay Packers of the 1960s. Everyone knew the power sweep was coming, but the Packers’ execution was so good they could not be stopped. Don’t worry about your competitors’ advertising. Just concern yourself with your own execution and they cannot stop you.

by Ian Crockett, President of Orange Label Art + Advertising

One pitfall of writing a marketing column is always trying to come up with the next great marketing idea, then attempting to communicate it to your readers. The reason I say it is pitfall is because there really are no great new marketing ideas. But there sure are plenty of great old marketing ideas and there are a number of businesses that take these old ideas and execute them exceptionally. Business speakers talk about adhering to the basics or rallying behind a “Back-to-Basics” theme. I once played sports for a coach who had learned under John Wooden at UCLA. Wooden’s philosophy was always practicing the basics. He would never scout other teams or put in special plays or defenses for a certain opponent. His opponents needed to practice to play against his team, not the other way around. In fact, like Wooden’s teams, we were never allowed to watch other teams play for fear we would pick up bad habits or concentrate on something that was meaningless.

Therefore, this month, we are going to discuss, the basics of advertising. What media should you be using to promote your business and what should the message be? Do you reach as many prospects and customers as possible or do you reach fewer with a higher frequency? What is a responsible budget?

To answer these questions, I am going to work backwards and discuss budget first. Some businesses do not believe advertising is necessary, but I am going to make the assumption that anyone reading a column on marketing believes in advertising. In many industries, a responsible budget is between two and three percent of projected sales. In other words, if you believe you can do $5 millions in total sales next year, you should budget between $100,000 and $150,000 for advertising. Which end of the budget spectrum is correct for your business depends on several factors. How aggressive are your growth plans? If you are currently at $4 millions and want to get to $5 millions, you should be closer to the three percent number. If you are currently at $4.8 millions and want to get to $5 millions nest year, you should be closer to the two percent figure. You should be closer to three percent if your business is in the first five year of existence or if you are in a large market. If your business is mature or you are in a small market with lower advertising costs, you can get away with a smaller percentage of gross annual sales.

The next basic is around the message and I will keep it brief since volumes have been written about “Big Ideas” or “Unique Selling Propositions.” The key here is to be consistent with your message and keep it simple. Also, tie your message into how to make money. If, for example, you are a copier dealer, you probably do not want to advertise copiers. Everyone sells copiers and most have the same bells and whistles. Dealers make money on the service, so you should advertise how your service or service programs differentiate you. Labels are good for communicating differentiation. Plus, they provide the salespeople something tangible to sell.

Your slogan is another way of communicating with prospects and customers. Do not make it too cute unless cute or clever captures the flavor of your company. In most business-to-business interactions, cute is inappropriate. Your slogan, as with your overall message, needs to reflect the personality of the company. If your environment is starched white shirts and businesslike, humor or corn will not work. If you have a raucous, fun environment, do not make the advertising too serious. In either case, make sure it is polished. Polish equates to the professionalism of an organization.

Reach versus frequency is one of the oldest arguments in marketing. Anyone who has read my articles for any length of time or heard me speak is familiar with my three buildings analogy. If you have three buildings, do you want your salespeople visiting every office in all three buildings once or visiting each office in one building three times? In the office technology industry, the correct answer is the latter, since not too many sales are made based on one call. (If I had a team of Girl Scouts selling cookies, I would answer differently since nobody can refuse the greatest sales force ever established.)

Selecting the correct media can be a challenge because everything sounds so good, especially when there is a gifted salesperson attached to it. And the truth is just about any medium will work if given a chance. Once again, the flip side is also true. Nothing will work if you do not give enough time. Following is a brief review of four advertising options and how to make them work effectively.

Television
There are two versions of commercial television these days, with a third potentially on the way. Broadcast television, which includes affiliates (CBS, NBC, ABC), is primarily a reach medium due to cost. The most favorable programming for my readers is new-related and this is the bread and butter for the local stations. Cost in the Top 50 markets in the United States can go over $1,000 per 30-second spot. You are depending on a huge impact from a few spots and that is very difficult. Cable television rates are a lot more affordable and you can generally cherry pick the good cable systems in your marketing area. The downside is there are no ratings, so you buy programming on hunches. Of course, some of those hunches can be pretty good. If you want men 35 to 54 year of age, buy ESPN, CNN or the Golf Channel. If you want women 25 to 49 years of age, buy Lifetime, USA or the Discovery Channel. The potential for television is around point of purchase. Imagine television sets everywhere you go and not just in Blockbusters and 7-Elevens. Vendors are encouraged to purchase time and create demand while the potential customer is right there in the store. Wal-mart is already involved in this medium in an effort to generate more revenue from its suppliers.

Radio
Radio has always a favorite of mine because you can communicate a very emotional, value-added story and generate frequency very affordably. Although with the government allowing multiple ownership in markets, advertisers are paying the price with large corporations like Clear Channel and Infinity dictating prices. Soon, they will be dictating programming and news content and we all know where that could lead. (I apologize if I digressed into a political agenda).

Billboards
Billboards, like television, can create a larger-than-life image. My belief is it is a great secondary medium. If you are already doing other media correctly, billboards can add to your message. But is is tough to communicate an emotional, value added message with a board. but, like I said earlier, any medium will work if given enough time. If you stay with billboards years after years and have a consistent message, you will be successful.

Print
Business journals, trade magazines and newspapers are targeted at an male demographic. The problem is it is tough to generate frequency because business journals are weekly, trade magazines are monthly and newspapers make so much money from car dealers and department stores that it is very costly to have a consistent presence.

This is a very brief overview. In my next article, I will continue this “Looks at the Basics.” I will discuss direct mail, telemarketing, Internet advertising, Yellow Pages and other non-traditional advertising. In the meantime, make sure that your budget is in line with the parameters, have a message that is consistent and separates you from the pack, and do not get too impatient with how you are spending the dollars. As a former president once said, “Stay the course.”

by Ian Crockett, President of Orange Label Art + Advertising

Branding can be fundamentally defined as the constant and consistent use of the components of your image and identity. These components include your corporate colors, graphics, type style and spokespeople. In other words, branding is making sure the logo is always in the same location, the same typeface is always used in printed material, the correct corporate colors are always used and the same spokesperson is in each of your broadcast messages. Brand development, on the other hand, is the uncovering of a distinction about your company and developing communication based on that distinction.

Both branding and brand development are different functions-branding being tactical and brand development more strategic. Each is vital to the long-term, profitable success of any company. However, it is our agency’s observation that companies find it easier to implement branding tactics than to spend the time, energy and effort required for proper brand development. This is unfortunate because without defining what distinguishes your company from your competition, you run the risk of making your company seem generic or just another commodity. Without a point of distinction or difference in your marketing, your message will more than likely be reduced to hardware features and benefits. When this occurs, you are competing with your competitor’s hardware features and benefits, which could lead to reduced margins and lower revenues.

What is needed is a process that will uncover your company’s true distinction-those unique selling points that none of your competitors possess. After that, create a communication designed to accentuate that differentiation. We have found that many times the outcome of this process is either a powerful method of labeling the way a company a company does business or the way it provides service. In other instances, the distinction is embodied in a powerful positioning statement or is found in a character or method of execution that is developed to deliver the marketing message.

Developing Distinction
As an example, several years ago office equipment dealers began to publicize their customer service policies as a way to differentiate themselves from their competition. Making a distinction was necessary because features on office equipment tended to be very similar. However, within months, a majority of dealers were advertising their “great” service and, just as quickly, all of the messages began to sound the same. As we worked with our office technology clients, we found that the key to their success was to uncover just how their “great” service was different and, more importantly, how this message should be communicated.

During our research, we discovered that some of our clients were willing to guarantee their service performance, in writing. With this information, we helped our clients to develop a “label” or “name” for their performance guarantees. The resulting “The Security Blanket” written guarantees were very effective and helped prospective customers to sense and feel that our dealer client had something they could not get from competitive dealers. “The Security Blanket” allowed our clients to approach prospects and customers in way previously unknown. In fact, one client even went as far as to deliver equipment with a real blanket draped over the machines. After a while, salespeople stopped selling great copiers backed by great service and started selling “The Security Blanket.”

More recently, we have assisted clients with labeling the way they do business. “TeamSourcing” for example, became a very successful label. Its power was in the implication that a customer was getting the resources of an entire team, not just one salesperson. Yet, once again, the key factor is not just the name or label, it is the fact that “TeamSourcing” is unique and creates a perception that the dealer has a unique, differentiating quality that adds values to the prospect.

Acquisition programs are another area where office technology dealers have the opportunity to differentiate their business. Because everyone leases equipment and most dealerships have cost-per-copy or cost-per-image programs, labeling your acquisition programs could set your programs apart and help prospects to perceive them as distinct and unique.

While the preceding were examples of brand development, another approach we have implemented for our office technology dealers have-customer testimonials! Using actual written statements from clients, we have designed a method of creative execution that incorporates the use of unscripted comments from existing customers into the most of the advertising. over time, the marketplace begins to identify our client as the dealership with all the happy and satisfied customers. This approach is very successful, yet requires a complete commitment (time, energy and budget) to consistently implement branding tactics.

Mapping a Course of Action
How can you begin to think about brand development? We use a system called the “Inherent Drama Blueprint” which serves to discover what it is, specifically, that differentiates our clients from their competitors. The trick here is to discern not only what the wants and needs are of prospects and customers (which can best be found through formal market research), but to also ask just what it is specifically that makes a company distinct. This means that our client must take two or three days out of their busy schedule to specifically focus on the company. In addition, our client must involve several key personnel to assist with the process. While this may appear very simplistic, we have found that many office technology dealers are unwilling to go through this process.

The “Inherent Drama Blueprint” has five components that must to be addressed and considered:

1. Key marketing strategies.
2. Key audience profile.
3. The inherent drama of the Company, its products and marketing strategies.
4. Creative strategies for positioning, key copy messages, motivational benefits to constituencies, and graphic driving force.
5. Creative execution.

The “Inherent Drama Blueprint” is a useful toll to uncovering hidden or previously unconsidered distinctions of any company. If you are unable to effectively address the five points, get outside assistance to facilitate the process. The benefit of this investment in time, energy and budget could be the difference between becoming a leader in your market or just being one of the competitors that always struggles to grow revenue and net profit.

by Wes Phillips, CEO of Orange Label Art + Advertising

Welcome to Orange Label Art + Advertising’s Blog. Currently we’re remodeling some stuff. Please check back soon! Dont forget to check out our homepage for more information.

Orange Label Art + Advertising.com

ABOUT ORANGE LABEL ART + ADVERTISING

Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit Orange Label Art + Advertising.com

NEWPORT BEACH, California (February 5, 2009)—Orange Label Art + Advertising, one of Orange County, Calif.’s longest-standing privately held advertising agencies, announced today its successful acquisition of their newest account, Speech & Language Professional Services (SLPS). The agency credits its innovative team approach to identifying specific client needs and niches based on their Orange ExplorationTM, View from the FieldTM, and identifying “The Juice” – The true essence of a clients’ brand.

Keith and Kelly Thomas, owners of SLPS commented on why they selected Orange Label Art + Advertising as their agency of record. “Our experience with Orange Label has exceeded our expectations. We approached Orange Label to help us take our company to the next level. They presented us with such great creative solutions that we felt they really understood our type of business and objectives. I would characterize Orange Label as professional, creative, and flexible.”

Since announcing the new Orange Label Art + Advertising (OLAA) brand in March of 2007, OLAA has experienced remarkable growth in the Orange County advertising community.  “At Orange Label, our team’s mission is for our clients to lead their marketplaces with an inspired brand and experience a powerful and growing demand for their respective products and services. Our client-driven approach to advertising sets us apart from other agencies,” related Rochelle Reiter, co-owner of Orange Label.

Orange Label will be directing SLPS’s brand launch, which includes new logo, positioning, corporate identity package, trade show strategy, collateral materials and a new website in March 2009.   Their campaign will be targeted to speech therapists, families, and schools in Southern California. One of OLAA’s missions is to maintain SLPS’s reputation and their superior level of attention to children, speech therapists and schools.

ABOUT ORANGE LABEL ART + ADVERTISING

Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.

ABOUT SLPS

Speech & Language Professional Services has been helping make children’s futures brighter in the community while connecting superior speech pathology professionals with outstanding institutions. Their number one goal is to maintain personal, friendly, and productive relationships with their members. Furthermore, they are committed to providing Speech Pathologists career goals with the needs and expectations of schools, clinics, and parents.

Orange Label Art + Advertising Awarded Top Honors by the Association of Marketing and Communications Professionals

NEWPORT BEACH, California (November 13, 2008) – Orange Label Art + Advertising (OLAA), a full service agency and one of Orange County’s longest-standing privately held advertising agencies, has been awarded several prestigious MarCom Awards: platinum, gold and honorable mention by the Association of Marketing and Communication Professionals.

Orange Label Art + Advertising has a received a Platinum award for their work on the Brand Affinity Technologies Print Ad Campaign as well as an Honorable Mention for the logo design. “Working with Brand Affinity Technologies (BAT) on multiple projects, from the beginning has been a collaborative effort. As a new interactive technology-driven media service, BAT’s brand is predicated on innovative messaging and execution. The entire Orange Label team is pleased that our creativity has helped BAT to powerfully establish their brand.” said Alyse Vultee, Integrated Advertising Executive for Orange Label Art + Advertising and lead on the Brand Affinity Technologies account.

For their creative work with San Jose, California based O’Connoer Hospital, Orange Label also received Gold for the O’Connor Print Ad Campaign. “We were able to create a distinc

t identity for O’Connoer with our “View from the Field” market resea

rch technique – which helped us to discover the emotional component of what makes O’Connoer Hospital an exceptional resource for health care services.” said Wes Phillips, CEO.

The MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Entries are received from corporate marketing departments, advertising agencies, public relations firms, designers, freelancers and production companies. MarCom awards are administered and judged by the Association of Marketing and Communication Professionals.

There were over 5,000 entries from throughout the United States and several foreign countries.

ABOUT ORANGE LABEL ART + ADVERTISING

Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.

NEWPORT BEACH, California (September 9, 2008) - Orange Label Art + Advertising (OLAA), a full service agency and one of Orange County’s longest-standing privately held advertising agencies, has acquired two new accounts; PacifiCord and Verve Wireless Inc.

PacifiCord, a HealthBanks Biotech Company located in Irvine, California is a private cord blood banking service. For almost a decade, HealthBanks has been a leader in the collection and storage of cord blood. “After careful consideration and evaluation of several agencies, we felt Orange Label best fit our needs. We really liked their process.  They quickly grasped the critical aspects of our business and provided us with a comprehensive marketing communications plan” said Dan Segal, CEO of PacifiCord.

Verve Wireless Inc. a wireless technology developer provides applications and services to publishers and media companies. Using the proprietary Verve Publishing Platform tm, content partners are able to extend their readership onto mobile phones – and other network-enabled devices. “Orange Label clearly identified our needs with a proposal that addressed all of our goals, from time line to content. Their attention to detail and creativity won us over!” said Kendall Marolda, Vice President of Local Market Development Verve Wireless.

“Our team is excited about the opportunities for both clients, we are their marketing partner and intend to creatively contribute to their success” said Rochelle Reiter, Vice President of Orange Label Art + Advertising.

ABOUT ORANGE LABEL ART + ADVERTISING

Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.

Stephanie Hamilton, has joined the Orange Label Art + Advertising team as an Integrated Advertising Executive. She received her education from Arizona State University and UCLA. Upon graduation, she has worked for national media/ communication companies like NBC, Primedia and the O.C. Register.

Hamilton has over a decade of marketing and public relations experience. For the last four years her focus has been online/ interactive marketing. Some of her past accounts include, Unocal, Tenet Hospitals and Ultimate Ears.

“Online/ Interactive marketing has continued to evolve to include more than PPC and SEO, so having Stephanie join our team optimizes Orange Label for growth in this area.” said Rochelle Reiter, Vice President of Orange Label.

Jonathon White has also joined Orange Label and will manage the creative department as the new Art Director. Jonathon came to OLAA from an agency in Irvine where he held the art director position. White has over nine years of experience in project management, design and multimedia. The focus for Jonathon’s career objective has been creative management and user experience. He optimizes marketing strategies with clear strategic brand positioning, creative concepting, product development and project scope. His clients have included TNT, MTV, Epic Records, Mazda, Owens Corning and Expedia.com.

A graduate of Wayne State University and recognized for a thirst for innovation, Jonathon empowers his team to leverage on their creative brainwork “His talent is in communicating a company’s brand through creative design. Jonathon has originality in his designs. They stand out and deliver results. We’re thrilled he’s part of the OLAA team.” said Rochelle Reiter.

ABOUT ORANGE LABEL ART + ADVERTISING

Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.

CSUF Sales Center Will Prepare Business Students for Successful Careers in Sales

NEWPORT BEACH, Calif. (March 04, 2008) – Orange Label Art + Advertising, formerly Hunter Barth Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, has been tapped to develop an “in-kind” brand platform for Cal State Fullerton’s new Sales Center, which includes market research, logo design, positioning statement and core messaging.

The Sales Center will be located in the new Steven H. Mihaylo College of Business and Economics (M.C.B.E.) and will provide students with a focused curriculum, networking opportunities and training to prepare them for successful sales and sales leadership careers.  In turn, this Sales Center will promote the field of professional selling through teaching, research and providing services to the business community.

This is not the first time Orange Label Art + Advertising has teamed up with California State University, Fullerton.  Orange Label principals frequently participate in the M.C.B.E. Professor for a Day program and were founding members of the Marketing Department’s Honors Networking Program.

“About 75 percent of our employees at Orange Label Art + Advertising are Cal State, Fullerton Graduates,” says Rochelle Reiter ’95, ’00 (Marketing, MBA).  “The caliber of students that graduate from the school is exceptional.  I attribute this to the hands-on, ‘real world’ approach that many of the courses and programs, such as the Sales Center, offer.  In an industry where tight deadlines, creativity and teamwork are crucial, CSUF has been a key resource for us and we’re happy to give back to them as well.”

The Sales Center is scheduled to open in Fall of 2008.  Students will be offered opportunities to participate in sales courses, competitions and simulations and will have the chance to earn scholarships and a certificate in sales.  Internships, career opportunities and a sales fraternity will also be part of the program.

ABOUT ORANGE LABEL ART + ADVERTISING

Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.

NEWPORT BEACH, Calif. (January 9, 2008) – Orange Label Art + Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, is honored to have taken home a Silver Award at the 2007 International Davey Awards for its radio campaign entitled, “Dahill: Winning With Leadership.”

“The Davey Award validates the power and benefit of Orange Label’s IAP™ (Integrated Advertising Platform™.) The ability to ensure that the client’s core marketing message is integrated throughout all media empowers the Orange Label Art + Advertising creative team to generate amazing work,” said Wes Phillips, C.E.O. of Orange Label, “In addition, Dahill is located in Texas and it is a privilege to work with a regional company with the willingness to grow their brand through a celebrity spokesperson (basketball superstar David Robinson) an extensive media mix and a multi-year marketing commitment.”

The Davey Awards exclusively honor the “Davids” of creativity, the finest small firms, agencies and companies in the world. David defeated the giant Goliath with a big idea and a little rock – just as small firms do each year. The annual International Davey Awards honors the achievements of these “Creative Davids” who derive their strengths from big ideas, rather than big budgets and is the leading awards competition specifically for smaller firms.

ABOUT ORANGE LABEL ART + ADVERTISING

Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.

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NEWPORT BEACH, California (October 4, 2007) — Orange Label Art + Advertising, formerly Hunter Barth Advertising, one of Orange County, Calif.’s longest-standing privately held advertising agencies, has expanded their staff to manage recent account wins. In addition to Orange Label’s already eclectic talent pool, OLAA has added five dynamic individuals to the team.

Chris Dore, previously of DNA Artworks in Albert Park, Australia, has been enlisted as a Designer for the creative agency. Renee Ontiveros worked in Public Relations for NASCAR before joining the Orange Label staff as Media Buyer. Alyse Vultee and Kim Chow are recent college graduates from California Polytechnic State University, San Luis Obispo and California State University, Fullerton respectively. They have joined the Account Service team to support Orange Label’s newest accounts. Kimberly Amoroso, a student of California State University, Fullerton, has also joined the staff in support of the Accounting Department.

“We are very fortunate to have attracted such great talent. People and creative ideas are our product and when combined with extraordinary execution, we can fulfill our mission of generating market leadership for our clients,” said Rochelle Reiter, Vice President and Co-Owner.

Since announcing the new Orange Label Art + Advertising (OLAA) brand in March of 2007, OLAA has experienced remarkable growth in the Orange County advertising community. This growth has resulted in the addition of four new clients in recent months including U.S. Bancorp (Office Equipment Finance Services Division), The Tulsa Rib Company, Pro-Dex Inc. and, most recently, Excursion Air.

Kimberly Amoroso

ABOUT ORANGE LABEL ART + ADVERTISING

Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.

NEWPORT BEACH, California (August 15, 2007)—Orange Label Art + Advertising, formerly Hunter Barth Advertising, one of Orange County, Calif.’s longest-standing privately held advertising agencies, announced today its successful acquisition of three new accounts in just one month. The agency credits its innovative approach to developing Integrated Advertising Platforms for attracting U.S. Bancorp (Office Equipment Finance Services Division), The Tulsa Rib Company and Pro-Dex Inc. as addition to its already impressive client list.

“We chose Orange Label Art + Advertising as our agency of record because of their powerful creative strategies, online capabilities and media expertise. We felt we needed to take our company to the next level in terms of marketing strategy and Orange Label has the team to do just that,” explained Liz Parker, co-owner of The Tulsa Rib Company.

Since announcing the new Orange Label Art + Advertising (OLAA) brand in March of 2007, OLAA has experienced remarkable growth in the Orange County advertising community.

“At Orange Label, our team’s mission is for our clients to lead their marketplaces with an inspired brand and experience a powerful and growing demand for their respective products and services. Our client-driven approach to advertising sets us apart from other agencies,” related Rochelle Reiter, co-owner of Orange Label.

Orange Label has plans to direct several primary marketing initiatives for each of its new clients, including an office technology dealer “Bundled Financing Package” rebranding strategy for U.S. Bancorp; web and print campaigns for The Tulsa Rib Company; and a new brand platform for Pro-Dex Inc..

ABOUT U.S. BANCORP
U.S. Bancorp (NYSE: USB), with $223 billion in assets, is the parent company of U.S. Bank, the sixth-largest commercial bank in the United States. The company operates 2,499 banking offices and 4,867 ATMs, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. For more information, visit U.S. Bancorp on the web at www.usbank.com.

ABOUT THE TULSA RIB COMPANY
Tulsa Rib Company was established in 1981 in Orange, Calif. Moving away from its initial fine-dining continental catering, the partners developed their award-winning, delicious ribs for their new restaurant and created their now famous “gourmet barbecue” menu. Today, The Tulsa Rib Company is known as much for its incredible catering as its restaurant’s famous menu. The current owner, Steve Parker, has been a partner/owner of the Tulsa Rib Company since its inception. With his background in restaurant management, kitchen and recipe knowledge, vast catering experiences and overall business management expertise, the company is rapidly expanding to meet its growing demand for their delicious food. For more information, visit www.tulsarib.com.

ABOUT PRO-DEX INC.
With operations in Santa Ana, Calif. and Beaverton, Ore., Pro-Dex Inc. designs and produces products serving the medical, dental, factory automation and scientific research markets. The Company’s strategic focus is to get customers to market faster, at a lower cost and with a higher quality product. Pro-Dex Inc.’s products are found in hospitals, dental offices, medical engineering labs, scientific research facilities and high tech manufacturing operations around the world. Pro-Dex Inc. is a company based on the concept that everything done should create value: value for customers, value for suppliers, value for employees and value for shareholders. For more information, visit www.pro-dex.com.

ABOUT ORANGE LABEL ART + ADVERTISING

Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.

Orange County Advertising Agency is recognized by the 4^th Annual Service Industry Advertising Awards and the 2007 International Hermes Creative Awards

NEWPORT BEACH, California (July 26, 2007)—Orange Label Art + Advertising, formerly Hunter Barth Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, is proud to add five more awards to its growing list of creative acknowledgements. Orange Label Art + Advertising received two Gold Hermes Creative Awards for the three-part magazine advertising campaign entitled, “Distinctively Different” for its San Diego based client Mortgage Capital Management. Orange Label was also awarded a Bronze Award at the Service Industry Advertising Awards (SIAA) for the magazine campaign, a Merit Award for the third ad in the series as well as a Merit Award for the “Distinctively Different” brochure design.

The exciting and creative “Distinctively Different” Campaign features daring and adventuresome Mortgage Capital Management (MCM) clients who enjoy taking risks in their personal lives, but not with their mortgage risk management pipeline. The ads, using real MCM clients surfing in Fiji and racing motocross bikes, were featured in several industry related publications.

“Our creative staff is honored to be recognized for their efforts. Plus, we are fortunate to have a client like MCM that is willing to invest in building their brand and being a marketplace leader,” said Wes Phillips, C.E.O. of Orange Label Art + Advertising.

Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media. Hermes Creative Awards recognize outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals.

The SIAA Awards was initiated in 2003 to recognize the advertising excellence of the service industry. A national panel of judges reviewed every entry for execution, creativity, quality, consumer appeal and overall breakthrough advertising content.

ABOUT ORANGE LABEL ART + ADVERTISING

Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about