Did you know that more than 70% of web users watch online video every week? And that 75% of smartphone owners watch video on their phone, with 26% watching videos on their phone every day?  This level of engagement proves that video is not only attracting audiences, but is also sought out as a key platform for receiving information.

Many brands understand these facts and are taking advantage of this opportunity to visually and verbally share their message. Whether a nonprofit organization, B2C company or a B2B service provider, the benefits of online video are powerful.

• Storytelling: Videos provide a creative outlet to share your brand’s story in a personal and compelling manner. Simple or complex stories can be shared concisely, making it simple for audiences to connect to a brand and become engaged.
• Education: Related to storytelling, the video platform lends itself to demonstrating how a product works or explaining the benefits of a service.
• Website Performance: Videos act as an interactive component of a website that keeps visitors on pages longer, which enhances lead conversion. In addition to users, videos also positively impact SEO as search engines include video listings in search results. The more listings, the higher the traffic and as a result, a greater number of leads.
• Increased Reach: Whether posted on a company’s website or through social media channels, users can share an online video with their own network. When sharing gains traction, a video has the potential to become viral and reach a greater audience than ever anticipated.

 
Orange Label client, Center of Excellence on Elder Abuse and Neglect at University of California, Irvine, understood the power of video and used this as a vehicle to launch “Ageless Alliance,” a social justice movement to eliminate elder abuse in our society. With the assistance of the OLAA team, Ageless Alliance produced two 3-minute videos and three PSA’s.

 
After previewing one of the videos that portrayed the impact of the elder abuse epidemic, the U.S. Administration on Aging asked UC Irvine to launch Ageless Alliance nationally and share the movement’s videos at the White House symposium recognizing World Elder Abuse Awareness Day on June 14, 2012. Since then, the videos have been shared across the nation and the movement has received hundreds of new members online. To view the Ageless Alliance videos, visit www.agelessalliance.org.

 
To learn how your message and website performance can benefit by video, contact Orange Label today.

There is no denying that the economy has placed a damper on the budgets of individuals and business alike. Yet, it is perhaps more important than ever to keep up on educating employees, clients, prospects and partners. With continuously advancing technology and decreasing degree of difficulty and cost, webinars provide a powerful tool for conducting presentations of all sorts.

Webinars provide the following:

• Cost-effective option for a meeting or presentation
• Powerful tool for presenting informative content
• Availability of turn-key resources that make it simple to conduct a webinar
• Ability to easily tailor content for your audience
• Less commitment for attendee than in-person event
• Broader reach than in-person events
• Positions company as industry leader
• Offers features such as slide show presentations, streaming video, VoIP, text and chat (for live question and answering), polls and surveys, screen sharing and meeting recording (to document meetings)

As consumers are increasingly relying on their smartphones to seek out information, having a presence on the mobile web has become an important element in a comprehensive web strategy. Orange Label client, Recovery Now TV strives to be the leader in their industry in the digital realm and as a response to this shift, recently launched an integrated mobile campaign.
 
To engage with a mobile audience, Orange Label launched Recovery Now TV’s  optimized mobile website this month that detects when users are visiting from any smart phone. This enhanced website includes key features such as treatment-related videos, an informational blog, links to treatment centers and contact information with a click-to-call phone number, in a streamlined design that is easy to navigate from a small screen. A cost-effective mobile PPC campaign was launched in conjunction with the site, to drive activity and generate leads.

The inclusion of a mobile campaign has already proven to be a valuable addition to Recovery Now TV’s digital strategy (created by Orange Label Art + Advertising), as the launch has already resulted in facility admissions.

Now that football season is back, I started thinking about the Superbowl and advertising. So for any of you that would like to reflect on the past seasons commercials, I posted a link to Advertising Age’s list of the 2009 Superbowl advertisements:

http://adage.com/article?article_id=134136

Enjoy!

Coke will soon be releasing a new way to pour soda. Over a hundred different ways actually. The new machines have all the flavors your used to as well as new ones that are not available in retail stores. As seen in these videos below taken from consumerist.com a Coke rep. demonstrates the functions of this marvel machine. For now the machines are only being tested in Atlanta and San Diego.

How will Pepsi come back at them?