Archive for category Uncategorized

OLAA’s Inspiration

Posted by Web Admin in Uncategorized on April 1st, 2011

As a follow up to our trivia question earlier this week, we wanted to share this L.A. Times article about the historical events which inspired our identification with the marketing heritage of Orange County, Calif., in which citrus growers utilized crate labels as artistic marketing tools and as promotion of area-specific advertising messages.

Click here to learn more about Orange County’s advertising history.

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Do You Know What in California’s Advertising History Helped Inspire OLAA’s Name?

Posted by Web Admin in Uncategorized on March 28th, 2011

In honor of the 4 year anniversary of our name change, we challenge you to a slice of OLAA Trivia…

Do you know what in California’s advertising history helped inspire our agency’s name change in March, 2007, to Orange Label Art + Advertising?

Any ideas? Let’s hear them!… Also, make sure to stay tuned for hints!

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Real Results: Recovery Now TV Launches Multiple Landing Pages

Posted by Mike Thompson in Uncategorized on September 9th, 2010

Orange Label client, Recovery Now TV, is expanding its reach to spread the word about recovery and hope nationwide. As part of the campaign, Orange Label developed a landing page strategy aimed directly at individuals dealing with addiction. Each page will highlight a different, credible and respected treatment provider designed to meet the individual needs of the prospective clients. Messaging is focused on clear and complete answers to questions regarding addiction, recovery, treatment options and related costs. Click on the image to see the strategy in action.

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Great Ideas | March 2010

Posted by Web Admin in Uncategorized on March 31st, 2010

Great Ideas
Office Technology & Search Engine Marketing | S.E.M – Landing Pages

Search Engine Marketing and Landing Pages for your website can generate business, increase web presence and deliver measurable results. Simply put, they are a unique page or separate URL to your website that is found through search engines such as Google, Yahoo and Bing. Based on your industry, keywords trigger your Landing Page to appear in organic search results.

Whats the Point? Landing Pages trigger a specific call to action with limited “exit” points. Unlike traditional corporate website designs, Landing Pages don’t have endless menu navigation or intense page depth; delivering a message, educating the visitor and requesting their information in a call to action is a great way to capture leads for your business.

Orange Label designed two Landing Pages for Applied Imaging of Grand Rapids, Michigan. The opportunity for Applied Imaging was to generate business for Managed Print Services and Document Management. The official launch of the pages will take place early in April.

Click Here to see a Sample

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Orange Label Employees Participate In Disney’s Give A Day, Get A Disney Day Promotion

Posted by Debbie Nagel in News, Uncategorized on February 9th, 2010

Orange Label employees, Rochelle Reiter, Debbie Nagel, Kimberly Amoroso and Colleen Haberman, and their families participated in Disney Give A’s Day promotion this week. Orange Label teamed up with the Orange County Rescue Mission to provide hygiene kits for homeless families. Not only did we give back to those that are in need in our own backyard but it also opened up conversations with our kids, neighbors and even strangers about families being homeless and the need for basic items that we take for granted every day.

2010, OLAA, Orange Label Art + Advertising, Teamwork

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Post Your Favorite TV Ads of All Time!

Posted by Web Admin in Uncategorized on January 25th, 2010

With the Superbowl right around the corner, its hard not to reflect on all the great advertising. Even if you are not a Football fan, most still participate in this pseudo-national holiday to view the most interesting and creative Ads of the year. Everyone gets an opportunity to see what the industry players are up to as well as the one-hit-wonders.

I thought this would be a great opportunity for everyone to post their favorite ads (not just limited to the Superbowl). Please share with us your favorite ads of all time! Copy and Paste the Youtube “Embed” Code into your post. We are looking forward to your responses!

Read the rest of this entry »

2010, 2010 superbowl, Advertising, Competition, creative, facebook, integrated, Marketing, TV Ads

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Web 3.0 on the Horizon

Posted by Web Admin in Media, News, Uncategorized on January 5th, 2010

Just when you thought that you finally understood the term “web 2.0”, people are now talking about “web 3.0”. Other than just trying to confuse you more, the idea behind web 3.0 doesn’t take you away from the ever so outdated 2.0 level.

As the technology grows and web 3.0 develops more into a form, we will start to see more web intelligence by semantic search queries and more relevant search data returned to us based on our history of searches. Browsers and search engines will be more understanding of what our tastes are and ultimately become more accurate. Returning personalized search results, not random data.

How would this work? Intelligent data can be gathered from traditional web 2.0 applications, user generated content and other information sharing sources to feed a 3.0 pipeline. Having the technology to understand your decisions and actions might help you make your decisions. HowStuffWorks.com demonstrated the following example:

“Instead of multiple searches, you might type a complex sentence or two in your Web 3.0 browser, and the Web will do the rest. In our example, you could type “I want to see a funny movie and then eat at a good Mexican restaurant. What are my options?” The Web 3.0 browser will analyze your response, search the Internet for all possible answers, and then organize the results for you.”

Below are some slideshows that do a great job describing how these concepts work. Check them out!

Taking it to the next level…
Could your business or lifestyle use 3.0? What advances do you see happening in how the Advertising and Marketing world operate?