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OLAA Monthly Favs: Surf VS. Ski

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Surf Ski

January is snowboard and ski season, but in Orange County it’s surf season all year long! Which do you prefer… surf or ski?

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Copiers Northwest Receives Pros Elite 100 Award

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Exceptional Service Leads to Recognition as One of Top 100 Dealers
in the United States

SEATTLE, WA (Dec. 1, 2011) — Copiers Northwest has been selected to receive the Pros Elite 100 award designation on Thursday, December 1, 2011. “The award is given to the top 100 independent office technology organizations in the United States based on their servicing ability”, according to Steve Rolla, senior partner at Pros Elite Group and founder of the award program.

“Achieving Pros Elite 100 status is the pinnacle of an independent office technology company’s achievement, and clearly identifies them as providing the finest customer service in their area,” said Rolla.

Copiers Northwest submitted itself to a year-long assessment of its service in order to qualify for the award, and simultaneously underwent various training programs to increase performance to meet elite status standards. The receipt of this national recognition celebrates Copiers Northwest for its culture of exceptional customer service and its dedication to demonstrating excellence in the document imaging industry.

“Copiers Northwest maintains an active commitment to assessing and elevating our practices to ensure we are delivering the best possible service to our customers,” said Gregg Petrie, president of Copiers Northwest. “The Pros Elite 100 award is indicative of the additional processes we’ve implemented to enhance our service standards, as well as the unwavering commitment of Copiers Northwest to ensure we provide the best possible experience for our customers. It’s gratifying to see our extra efforts are reflected in this achievement.”

Copiers Northwest is to receive the award at the Pros Elite 100 ceremony at their Seattle Corporate Headquarters on Thursday evening to celebrate the award and the company’s commitment to providing the highest degree of service to its customers.

 

ABOUT COPIERS NORTHWEST:

Copiers Northwest has helped businesses and organizations manage change, streamline workflow and control document related expenses by providing superior quality multi-function copier, printer and software solutions for over 25 years. Based in the Washington state, Copiers Northwest operates as a premier, nationally-recognized dealership representing the world’s leading manufacturers of document output and document management technology. Using innovative programs, creative solutions and local people, Copiers Northwest succeeds in ensuring that customers establish and maintain business roles in their industries. Copiers Northwest truly provides customers with new ideas and customized solutions that increase their overall success and profitability.

ABOUT THE PROS ELITE 100 AWARD:

The Pros Elite 100 Award represents the top 100 independent office technology organizations in the United States based on their servicing ability. The rigorous standards of the Pros Elite Group certification is comprised of a thorough third party assessment of service operations, advanced training for service management and customer relations skills, and a commitment to ongoing performance measurement. Companies acknowledged by this designation undergo a year-long process of service training and assessment along with additional extensive efforts to be recognized as providing the highest level of customer service in their industry.

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OLAA Monthly Favs: iPhone vs. Droid

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Do you love your iPhone? Or are you more impressed by what Droid does? Everyone has their SMART phone of choice. Tell us… what’s yours?

iPhone vs. Droid

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Thriving Brand Leader Spotlight: Recovery Now TV

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Recovery Now TV

 

 

 

 

 

 

Orange Label client, Recovery Now TV, is dedicated to helping those seeking recovery from addiction to drugs and alcohol. With a digital-focus in effort to reach those who need help from any location, Recovery Now TV launched a mobile website earlier this year that encompasses treatment center information, ways to instantaneously connect with support staff, inspiring videos sharing stories of triumph over addiction and more.

Recovery Now TV’s mobile website was recently awarded a Platinum Award, the highest distinction in the 2011 MarCom Awards. This recognition honors excellence in marketing and communications and confirms their position as the leader in the digital realm of their industry. To Orange Label, the acknowledgement demonstrates THRIVING BRAND LEADERSHIP.

Want more? Contact Orange Label today to learn how you can thrive.

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WIIFM of the Month: 3 Reasons Why Mobile Gets Results

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3 Reasons Why Mobile Gets Results

Are you or your customers always “on the go”? Mobile websites provide a valuable opportunity to reach users who are actively seeking out your company and information from any location. Have you launched a mobile-friendly site? If not, you are missing an opportunity to connect with your customers in a powerful way.

 

Why Mobile?

  • Did you know that 60% of mobile phones are SMART phones? This number continues to grow, and its users perform 25% of ALL online searches. Even more, 1 in 3 mobile searches are local, meaning prospects are actively seeking companies near them for a variety of product and service needs.
     

  • A customer-focused mobile website creates a competitive advantage when selling products or service. The medium allows for a simplified design with focused content, so that users get what they are looking for in a streamlined manner. The ability to contact customer service directly with mobile forms, place online orders and click-to-call phone numbers also add to the user experience.
     

  • A mobile website creates opportunity to run Mobile Advertising Campaigns. Google Adwords and Facebook Advertising provide cost effective PPC models that specifically target mobile or tablet devices. Most advertisers don’t realize that the PPC ads that they see on their phones are in fact different than what they see on their desktop computer…completely different competitive field as well as a different PPC bidding range.
    Want more? Contact Orange Label today for more tips and tactics to enhance your mobile presence.
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Copiers Northwest Connects with Customers through Award-Winning Website

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The award-winning Copiers Northwest website was launched earlier this year and has been producing real results for their team. Gregg Petrie, President of Copiers Northwest said, “We’ve received great feedback from the marketplace about our new website. Orange Label did a fantastic job developing our strategic messaging of key initiatives. The personalization of our programs through the use of video is helping us connect to our customers, reinforce our brand message and drive sales.” Copiers Northwest and Orange Label were recently honored for the website homepage design with a Platinum Hermes Award, the highest achievement that recognizes companies for creative excellence.   

Award-winning Copiers Northwest website homepage 

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Using Company Milestones to Launch Integrated Marketing Campaigns

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This year marked Starbuck’s 40th Anniversary, and like some companies, they’ve used the milestone as an opportunity to bring new life to their brand. This milestone marks the fourth refresh of the Starbuck’s brand in the past 40 years. One consistent element that has remained is the Siren, a mythological figure who represents the romance and creativity that inspired the founders of Starbucks 40 years ago. While the jury is still out about the new logo, one thing rings true, they’ve created a real “buzz” around their identity. To read more about the refreshed new logo and brand, visit www.starbucks.com/preview.

When the opportunity presents itself, Orange Label Art + Advertising will leverage client’s milestones to launch integrated campaigns much like Starbucks did with their refreshed logo strategy. Integrated campaigns leverage several different media vehicles to deliver the marketing message. When consumers are reached multiple ways, such as with traditional and digital forms of media, the marketing messages and brand are reinforced. Whether it’s through a refreshed logo, sweepstakes promotion, open house or media campaign theme, leveraging company milestones is a great way for a brand to stay top of mind with current customers, prospects and their community.

Starbucks New Logo

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OLAA Wins SIAA Awards

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Orange Label is honored to be recognized for its advertising excellence in the service industry in the Eighth Annual Service Industry Advertising Awards (SIAA Awards).

In the recent awards, OLAA received a Silver award for the corporate brochure it developed for Calmont Wire & Cable, a Silver award for Seton Medical Center’s Physician Referral radio advertising campaign and a Merit award for O’Connor Hospital’s newspaper advertising series.

We are honored to be recognized for our marketing expertise in the service industry and to be acknowledged for strategies we have implemented for our clients!

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Orange Label Adds Full Mobile Video Compatibility to RecoveryNowTV.com

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Orange Label has launched a mobile website for Recovery Now TV that supports full mobile video compatibility. With this technology enhancement, Recovery Now TV users can share stories concerning drug and alcohol recovery from not only any location, but also any mobile device that supports video!

 HTML5 is the newest and most up-to-date version of HTML, which is the language behind every webpage. The integration of HTML5 code marks a significant development in standardizing video playback amongst different platforms.

 The Recovery Now TV television show called “RECOVERY NOW” can be accessed directly by visiting www.recoverynowtv.com. Those seeking to watch Recovery Now TV’s powerful and inspirational programming can now do so either from a computer or on any mobile device that supports video.

Do you know if your site is mobile ready?

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OLAA’s Inspiration

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orange crate labelAs a follow up to our trivia question earlier this week, we wanted to share this L.A. Times article about the historical events which inspired our identification with the marketing heritage of Orange County, Calif., in which citrus growers utilized crate labels as artistic marketing tools and as promotion of area-specific advertising messages.

Click here to learn more about Orange County’s advertising history.

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