An Agency Principal and CEO of Orange Label, Wes Phillips joined the Agency in 1983. Over the first seven years he learned every aspect of the business, and in 1990 was named CEO.

Wes’ vision is “Thriving Quality of Life,” which he demonstrates by fostering leadership and passion within Orange Label and its clients. Both groups benefit from Wes’ stand and as a result are Thriving Brand Leaders. Recognized for his commitment to leadership, Wes is invited to conduct seminars /workshops throughout America and was awarded the President’s Award by the Mihaylo College of Business at California State University, Fullerton, where he graduated in 1976.

Recently, Wes earned nominations in Vistage International’s 2012 Member Leadership Awards. The annual awards honor the inspiring business and community achievements of Vistage members who best exemplify the organization’s values and its six cultural imperatives:  Collaboration, Courage, Impact, Innovation, Judgment, and Passion. A member of Vistage since 1990, Wes is being acknowledged for Impact and Passion.

These traits, and his commitment to foster leadership, courage and personal growth within the Orange Label team, inspire OLAA members to embrace “Thriving Quality of Life” and share this vision with the community.

We live in a fast-paced , information driven,  and evolving world.  The same can be said about the current business environment; it is fierce, aggressive and competitive.  Change is necessary and the sand in the hourglass is shrinking.  How does a business thrive in such a demanding environment?  This might sound a bit daunting to some business leaders; in fact my perpetual pessimistic nature gets the best of me sometimes.  The truth is the marketplace today, though competitive, provides businesses with a multitude of opportunities.  However, to tap into these opportunities, a business leader has to be willing to evolve.

Applied Imaging, Michigan’s premier independently owned and operated provider of document imaging and managed information technology services, is a THRIVING BRAND LEADER and a great example of how a business successfully evolves and leverages opportunities.

“We got to about $9 million in sales and we stalled there,” John Lowery, President of Applied Imaging explains.  “We were growing a little bit, but not like we wanted to.”

Applied Imaging needed to quickly change their business model.  So, they invested internally with extensive management training, worked with expert business consultants to implement crucial and forward-thinking strategies, and reached out to their current and potential customers through a strong integrated advertising campaign.  Applied also made strategic acquisitions and committed themselves to give back to the community that had supported them since the beginning.

“We went out and looked for expertise in our industry and implemented those strategies we learned,” Lowery said. “It’s available to a lot of companies, but you have to take it and do something with it.”

These vital changes to their business model propelled Applied into a vibrant, growing and forward-thinking corporation that recently achieved $26 million in revenue.  The business world took notice, fast.  This year, John Lowery was named the 2012 Michigan Small Business Person of the Year by the U.S. Small Business Administration for Applied’s commitment to innovative marketing, growth and community leadership.

The marketplace is a demanding obstacle course, plaguing business leaders unwilling to meet the challenge.  However, as Applied Imaging has demonstrated, companies can successfully maneuver through barriers by leading with  a long-term vision, building a strong internal team, leveraging the power of outside resources and implementing smart integrated marketing campaigns.  The bottom line – - Applied Imaging is a THRIVING BRAND LEADER in the fast lane.

Orange Label Art + Advertising is comprised of an integrated team of THRIVING BRAND LEADERS. Each and every team member embodies specific expertise in the advertising world, in conjunction with the ability to comprehensively understand the goals and objectives of each client. This month, we are highlighting our endlessly creative and energetic Integrated Advertising Coordinator, Brianna Donath, as a Thriving Brand Leader.

An Orange County native, Brianna received a dual degree in Advertising and Public Relations with a minor in English at Chapman University’s Dodge College of Film and Media Arts. During her time at Chapman, Brianna worked on marketing projects, strategic media plans and ad campaigns, and was a part of the university’s nationally ranked public relations competition team.

After graduating and acquiring a background in retail sales and client management at Metropark Clothing and through various internships, Brianna joined OLAA’s integrated account service team armed with experience in campaign strategy, messaging, media planning and event production. She utilizes this background and her impressive skill set on a daily basis for a variety of Orange Label clients, including Chapman University, Seattle Talent and Ageless Alliance. Both her clients and her co-workers admire her focus and dedication, positive personality, unexpected sense of humor and ability to consume massive amounts of chocolate.

Brianna is excited by the challenge of creating advertising solutions using a combination of both strategic research and creative thinking. The mystery solving component of uncovering the best way to blend these two ways of thinking is what ignites the core of Brianna’s passion for advertising, and she hopes to continue to develop that passion through her work with the OLAA team.

It’s summertime and for many people that means, sunny weekends by the pool, lighting up the grill and a much needed vacation.  However, for the ardent wave or swell enthusiast the season may be marked by summer doldrums due to overcrowded beaches.  Not all is lost fellow ocean dwellers; we all know that with persistence and “local smarts” open beaches and swell abound to satisfy all of our H2O cravings.

 
The same can be said about today’s ever evolving and competitive marketplace where companies can be easily lost in the crowd with no “market swell” in sight.  To stay afloat, a comprehensive web strategy has become essential in keeping prospects and customers engaged and your company relevant.

 
Orange Label client and thriving brand leader, Coordinated Business Systems recently launched its own mobile website as part of their integrated marketing strategy.  By utilizing a mobile platform, Coordinated empowers its prospects and clients through a streamlined design, focused content, mobile forms, click-to-call phone numbers and informative video.  By expanding their digital capability Coordinated not only offers a powerful mobile experience, they differentiate themselves as a savvy industry leader.

 
And finally, speaking of “swell” responses, earlier this year at the ImageSource Magazine 2012 Perfect Image Awards, Coordinated Business Systems was presented the award for Outstanding Use of Website Technology.  The newly launched mobile site synergistically aligns with Coordinated’s award winning main site, yet is specifically designed to leverage the abbreviated needs of smart phone web surfers.  Orange Label was honored to have designed and programmed both.

To view Coordinated Business Systems’ full or mobile website, visit www.coordinated.com from your device of choice.

Orange Label Art + Advertising is comprised of an integrated team of THRIVING BRAND LEADERS. Each and every team member embodies specific expertise in the advertising world, in conjunction with the ability to comprehensively understand the goals and objectives of each client. This month, we are highlighting our multi-talented accountant, Scott Rollins, as a Thriving Brand Leader.

Scott graduated from UCSB with a B.A. in Business Economics with an emphasis in Accounting. After graduation, he went to work as the Accountant for an Orthopedic Medical Corporation. A desire to have more personal interaction at work, as well as relocate to Southern California, led him to explore new career opportunities. He found a great fit at Orange Label as accounting suits his outgoing personality, while still allowing him to utilize his strengths and skills in productivity and finance.

As an accountant at Orange Label, Scott exceeds his responsibilities on a daily basis in keeping the agency on track as a Thriving Brand Leader in the advertising industry. By bringing a high level of strategic thinking to the table, Scott is able to foresee challenges and find ways to creatively solve them using his diverse skill set. Whether it’s running production meetings, fixing IT issues, or running the numbers, Scott ensures that Orange Label is a well oiled-machine, capable of achieving every goal we set for our clients and ourselves.

Scott is inspired by seeing the direct impact that advertising can have in bringing a company a new level of success. In his limited free time as the proud father of a new baby girl, Scott loves going on road trips, watching sports and being outdoors.

This month, we recognize the Center of Excellence on Elder Abuse and Neglect at UCI as a THRIVING BRAND LEADER for the positive impact that they are making on society. Founded in 2001, the Center of Excellence is committed to eliminating abuse of the elderly and is a first-of-its-kind program that strives for a world in which every individual can age with dignity, respect and happiness.

 
Elder abuse and neglect is an issue that is not often spoken about, but is prevalent throughout the nation. As many as 11% of older adults are victims of elder abuse and this number increases to 50% for those with dementia. Elder abuse manifests in many forms, including financial abuse, neglect or self-neglect, physical abuse, sexual abuse and psychological abuse, and occurs in both homes and facilities.

 
Based in Orange County, California, the Center of Excellence on Elder Abuse and Neglect provides medical, forensic and victim services to local abused, neglected and exploited older adults. The center is also serves the state of California and the nation as the National Center of Elder Abuse, and is charged with raising awareness of this issue to identify, prevent and ultimately eliminate elder abuse.

 
We are honored that the Center of Excellence has asked us to partner with them and participate in the strategic planning and development of a grassroots campaign to raise awareness locally and nationwide. To learn how you can make a difference or for more information about the Center of Excellence on Elder Abuse and Neglect, visit www.centeronelderabuse.org.

When developing the visual elements of a distinctive brand, the initial stages of the creative process are crucial. The members of the OLAA Art Department understand this importance, and practice the skill and knowledge needed to bring a brand to life, to instill the longevity, vibrancy and presence that it needs to stand out among its competitors.  To help express that knowledge, Cade Garrett, Art Director, and Sheri Audette, Graphic Designer, demonstrate their Thriving Brand Leadership by sharing how they approach the branding process.

Be Aware. Cade believes that the most important first step is to simply take it all in. “I think it takes a lot of awareness, insight and background. Knowing what’s out there, what’s been done, what’s being done and what hasn’t been done is important to keep things fresh. To really bring something to life it can’t be sprung from a dead idea, it has to be something new.” 

Be Open.  For Sheri, the biggest ‘do’ is also the biggest ‘don’t.’ “In general, do consider everything. Don’t limit yourself.  Consider all the possibilities of what the visual elements for which your brand will be used. Consider every possibility that your name, logo mark and brand can be a part of.” 

Be Purposeful. Cade: “A brand should be strong enough to have an impact to the point that it moves the consumer. It’s not just about public awareness; it’s about creating a need or a want within a consumer.”

Be Consistent. Both Cade and Sheri believe that working from a mindset of consistency from the start is pivotal to connecting all of the visual elements.  Cade: “The most important thing is consistency. In terms of a brand, whether the brand is a good brand or not depends on whether consistency is something that looks great and has a great message.” Sheri: “Consistency builds association. It strengthens a memory and connection that creates trust in consumers.”

Orange Label Art + Advertising is committed to our clients’ success. We believe that it is our purpose to empower our clients such that they lead their marketplace and experience a growing demand for their product or service. This month, we recognize Orange Label client Seattle Talent as a THRIVING BRAND LEADER.

Seattle Talent is a premier management, development and placement facility committed to attracting and fostering young, inspiring talent in the acting, modeling and singing industries. By maintaining relationships with top agencies and scouts, Seattle Talent elevates their young stars to the highest level of opportunity in each talent category. Being a thriving brand leader in the fast-paced, highly competitive entertainment industry would be a challenge for any brand, but for Seattle Talent, it’s been an opportunity to be recognized as a top acting and modeling school in the Northwest.

Seattle Talent has combined the power of a brand refresh with the impact of an integrated mobile advertising campaign to achieve thriving brand leadership. By implementing a rebranding strategy that encompassed a sophisticated logo, modern color scheme and font treatments that reflect a high level of reputation, Seattle Talent has positioned themselves as a distinguished leader in their industry.

Using the momentum and excitement created around a new brand identity, Seattle Talent also launched an integrated digital advertising strategy. This includes a consumer-focused mobile site, direct response-driven landing pages and a comprehensive PPC campaign. Since the launch of their mobile site and digital campaign, Seattle Talent has experienced dual success with increased lead generation as well as the elevation of their brand to a level that matches their distinguished reputation as a thriving brand leader.

Want more? Contact Orange Label today to learn how your brand can thrive.

A powerful brand helps a company to distinguish themselves from the competition and when proactively managed, the brand should naturally evolve as the organization evolves. However, when faced with competitive pressures from another brand gaining more market share, if the target demographics’ perceptions have changed or when significant internal changes have occurred, it may be time to consider refreshing your brand identity.

 
At Orange Label, we underwent a rebranding process five years ago. Our company was founded in 1972 as Hunter Barth Advertising and after 35 successful years of service, we changed our name to Orange Label Art + Advertising. Why? To be viewed in the marketplace as a valuable and relevant resource versus just another advertising agency. We connected our forward-oriented vision of powerfully helping companies become THRIVING BRAND LEADERS with the identifying characteristics and qualities of Orange County—specifically lifestyle, vitality and innovation.

 
The change of our identity informed our logo, positioning and marketing materials as well as our internal operations. The make-up of our team has evolved, our services are more comprehensive and how we deliver those services is more powerful. The result is that we have expanded to a more diverse client base and profits have improved. But most importantly, our clients are more successful.

Want to learn how a refreshed brand can improve your bottom line? Contact Orange Label today.

Orange Label Art + Advertising is comprised of an integrated team of THRIVING BRAND LEADERS. Each and every team member embodies specific expertise in the advertising world, in conjunction with the ability to comprehensively understand the goals and objectives of each client.

Thriving Brand Leaders Spotlight:
Colleen Haberman, OLAA Integrated Advertising Special Projects

If you had asked Colleen when she was 10, “what do you want to be when you grow up,” advertising would not have been on her top ten list.  However, as chance would have it, on a bet, she took her first advertising job as a copywriter and the rest of the story remains history.   In 1985, following 10 years of commuting on freeways, she looked for something closer to home and found it at Orange Label (then known as Hunter Barth, Inc.).

Since that time, she has held positions on both the client and creative sides.  Somewhere between those two, Colleen found a niche which involved Special Projects that required skills from both, such as manufacturer co-op programs, TV/ video scripting/ production, signage creation/installation and vehicle wraps.   As a Thriving Brand Leader, she has always worked towards creating positive, successful outcomes for our clients as well as the agency.

When not doing her thing at Orange Label, she’s either rocking to the sounds of the 60’s or she and hubby are spending fun time with the family dog, Sweetie Bear.  Yes, she is a dog person but aside from that, a true Orange Label team player!

Exceptional Service Leads to Recognition as One of Top 100 Dealers
in the United States

SEATTLE, WA (Dec. 1, 2011) — Copiers Northwest has been selected to receive the Pros Elite 100 award designation on Thursday, December 1, 2011. “The award is given to the top 100 independent office technology organizations in the United States based on their servicing ability”, according to Steve Rolla, senior partner at Pros Elite Group and founder of the award program.

“Achieving Pros Elite 100 status is the pinnacle of an independent office technology company’s achievement, and clearly identifies them as providing the finest customer service in their area,” said Rolla.

Copiers Northwest submitted itself to a year-long assessment of its service in order to qualify for the award, and simultaneously underwent various training programs to increase performance to meet elite status standards. The receipt of this national recognition celebrates Copiers Northwest for its culture of exceptional customer service and its dedication to demonstrating excellence in the document imaging industry.

“Copiers Northwest maintains an active commitment to assessing and elevating our practices to ensure we are delivering the best possible service to our customers,” said Gregg Petrie, president of Copiers Northwest. “The Pros Elite 100 award is indicative of the additional processes we’ve implemented to enhance our service standards, as well as the unwavering commitment of Copiers Northwest to ensure we provide the best possible experience for our customers. It’s gratifying to see our extra efforts are reflected in this achievement.”

Copiers Northwest is to receive the award at the Pros Elite 100 ceremony at their Seattle Corporate Headquarters on Thursday evening to celebrate the award and the company’s commitment to providing the highest degree of service to its customers.

ABOUT COPIERS NORTHWEST:

Copiers Northwest has helped businesses and organizations manage change, streamline workflow and control document related expenses by providing superior quality multi-function copier, printer and software solutions for over 25 years. Based in the Washington state, Copiers Northwest operates as a premier, nationally-recognized dealership representing the world’s leading manufacturers of document output and document management technology. Using innovative programs, creative solutions and local people, Copiers Northwest succeeds in ensuring that customers establish and maintain business roles in their industries. Copiers Northwest truly provides customers with new ideas and customized solutions that increase their overall success and profitability.

ABOUT THE PROS ELITE 100 AWARD:

The Pros Elite 100 Award represents the top 100 independent office technology organizations in the United States based on their servicing ability. The rigorous standards of the Pros Elite Group certification is comprised of a thorough third party assessment of service operations, advanced training for service management and customer relations skills, and a commitment to ongoing performance measurement. Companies acknowledged by this designation undergo a year-long process of service training and assessment along with additional extensive efforts to be recognized as providing the highest level of customer service in their industry.

Orange Label client, Recovery Now TV, is dedicated to helping those seeking recovery from addiction to drugs and alcohol. With a digital-focus in effort to reach those who need help from any location, Recovery Now TV launched a mobile website earlier this year that encompasses treatment center information, ways to instantaneously connect with support staff, inspiring videos sharing stories of triumph over addiction and more.

Recovery Now TV’s mobile website was recently awarded a Platinum Award, the highest distinction in the 2011 MarCom Awards. This recognition honors excellence in marketing and communications and confirms their position as the leader in the digital realm of their industry. To Orange Label, the acknowledgement demonstrates THRIVING BRAND LEADERSHIP.

Want more? Contact Orange Label today to learn how you can thrive.

NEWPORT BEACH, California (November 7, 2011)—Orange Label Art + Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, has recently grown their account service team to support its expanding client base.  Orange Label welcomes Brianna Donath, Integrated Advertising Coordinator.

Brianna earned her degree in Advertising and Public Relations, with a minor in English at Chapman University’s Dodge College of Film and Media Arts.  Driven by her interest in the advertising and marketing industry, Brianna filled her time at Chapman with marketing projects, strategic media plans, ad campaigns, and was a part of the school’s nationally ranked public relations competition team. After acquiring a background in retail sales and client management, various internships and an ample seasoning of campaign work, Brianna joined the OLAA team armed with a plethora of different experiences spanning across the arenas of advertising, media, public relations and event production. Brianna is motivated by the concept of creating advertising solutions using a combination of both strategic research and creative thinking.

 
“We are very fortunate to have such an inspired and driven individual join our account team. We are confident that Brianna’s proactive work ethic will be greatly beneficial to our clients and the growth of our agency,” stated Alyse Vultee, Integrated Advertising Supervisor.

Since announcing the new Orange Label Art + Advertising (OLAA) brand in March of 2007, Orange Label has experienced remarkable growth in the Orange County advertising community.  This growth has resulted in the acquisition of several new clients and new extensions of client activity, including brand launches, ample ad campaigns and an increase in online, digital and mobile initiatives. Recent account acquisitions include Seattle Talent, Saint Louise Regional Hospital, St. Vincent Medical Center and project work for Chapman University.

Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.orangelabeladvertising.com.

 Orange Label Art + Advertising is comprised of an integrated team of THRIVING BRAND LEADERS. Each and every team member embodies specific expertise in the advertising world, in conjunction with the ability to comprehensively understand the goals and objectives of each client… 

Thriving Brand Leaders Spotlight:

Alyse Vultee, OLAA Integrated Advertising Supervisor

While studying at Cal Poly, San Luis Obispo, Alyse followed her passion for creativity and majored in Graphic Communication. Little did she know how relevant and meaningful her comprehensive “Learn by Doing” studies of advertising, business, design and print management would play into her role at Orange Label. As an Integrated Advertising Supervisor and Thriving Brand Leader, Alyse ensures that each client’s brand and strategic messaging is present and consistent in all advertising and marketing efforts… in a meaningful and result-oriented manner. With a wide-range of responsibilities, each and every day is different, and it is this multi-facetted and diverse activity that keeps Alyse motivated and excited.

Outside of the daily duties, what Alyse loves most about advertising and branding, is that it’s anywhere and everywhere. Not only is this inspiring, it is also extremely motivating and reminds Alyse to think “outside the box.”

“Your imagination is your preview of life’s coming attractions.” ~ Albert Einstein

Orange Label Art + Advertising is committed to the success of our clients. We believe that it is our purpose to empower our clients such that they lead their marketplace and experience a growing demand for their product or service. To us, this defines a THRIVING BRAND LEADER…

 Orange Label client, Saint Louise Regional Hospital is dedicated to delivering quality, compassionate health care to South Santa Clara County, now and in the future. With this commitment to the local community, Saint Louise Regional Hospital truly embodies their positioning statement – Your Neighbor for Life. To communicate their mission and build brand awareness, Saint Louise recently launched an integrated advertising campaign.

 The Saint Louise “Neighbor for Life” campaign includes a media mix of radio, print and online, and focuses on 6 key service lines over an 8 month marketing calendar. Promoted over a 4 week period, each service line features a physician or staff member of the Saint Louise team, representing both the individual and high level commitment to the local community.

 “Saint Louise Regional Hospital’s ‘Neighbor for Life’ campaign furthers their commitment to growing with the community. Their dedication to advanced, quality care is combined with a passion for serving members of their community, and demonstrates their role as a THRIVING BRAND LEADER.”

- Michelle Torr,  Junior Integrated Advertising Executive

Orange Label Art + Advertising is comprised of an integrated team of  THRIVING BRAND LEADERS. Each and every team member embodies specific expertise in the advertising world, in conjunction with the ability to comprehensively understand the goals and objectives of each client.

Thriving Brand Leaders Spotlight:  Sheri Audette,  OLAA Graphic Designer

Sheri Audette grew up in the frozen tundra, Alaska. Finding her passion for design at a young age in painting, fashion and interior design from her mother—design was without a doubt the direction she would pursue. Sheri attended the Art Institute of Seattle, studying Visual Communications with a focus in Advertising + Graphic Design. Today she deeply involves herself in latest technology and design, staying well-versed in trends, style and the accelerated motion of subcultures.

 Over the course of Sheri’s’ design career she has excelled in a variety of disciplines, including brand identity, brand strategy, print and web design, for an array of industries. Her work has been recognized by publications and industry organizations nationwide. Sheri loves the problem-solving aspect of design. Being able to understand and visualize what makes great design—as much as the heart + soul behind it.

 Outside of work you can find Sheri juggling her many passions of collecting fonts, cooking, painting, exploring new places, dumpster diving for old wood and playing at the dog beach with her daughter and their Australian Shepherd, Marley.

“Everything we see, touch, hear, smell & taste is designed.

Design rules the world—bad design destroys it.”