Archive for category Thriving Brand Leaders
Thriving Brand Leaders Spotlight
Posted by Web Admin in Newsletter, OLAA Team Member, Thriving Brand Leaders on January 13th, 2012
Orange Label Art + Advertising is comprised of an integrated team of THRIVING BRAND LEADERS. Each and every team member embodies specific expertise in the advertising world, in conjunction with the ability to comprehensively understand the goals and objectives of each client.
Thriving Brand Leaders Spotlight:
Colleen Haberman, OLAA Integrated Advertising Special Projects
If you had asked Colleen when she was 10, “what do you want to be when you grow up,” advertising would not have been on her top ten list. However, as chance would have it, on a bet, she took her first advertising job as a copywriter and the rest of the story remains history. In 1985, following 10 years of commuting on freeways, she looked for something closer to home and found it at Orange Label (then known as Hunter Barth, Inc.).
Since that time, she has held positions on both the client and creative sides. Somewhere between those two, Colleen found a niche which involved Special Projects that required skills from both, such as manufacturer co-op programs, TV/ video scripting/ production, signage creation/installation and vehicle wraps. As a Thriving Brand Leader, she has always worked towards creating positive, successful outcomes for our clients as well as the agency.
When not doing her thing at Orange Label, she’s either rocking to the sounds of the 60’s or she and hubby are spending fun time with the family dog, Sweetie Bear. Yes, she is a dog person but aside from that, a true Orange Label team player!
Copiers Northwest Receives Pros Elite 100 Award
Posted by Web Admin in Awards, Events, News, Press Releases, Thriving Brand Leaders, Uncategorized on December 2nd, 2011
Exceptional Service Leads to Recognition as One of Top 100 Dealers
in the United States
SEATTLE, WA (Dec. 1, 2011) — Copiers Northwest has been selected to receive the Pros Elite 100 award designation on Thursday, December 1, 2011. “The award is given to the top 100 independent office technology organizations in the United States based on their servicing ability”, according to Steve Rolla, senior partner at Pros Elite Group and founder of the award program.
“Achieving Pros Elite 100 status is the pinnacle of an independent office technology company’s achievement, and clearly identifies them as providing the finest customer service in their area,” said Rolla.
Copiers Northwest submitted itself to a year-long assessment of its service in order to qualify for the award, and simultaneously underwent various training programs to increase performance to meet elite status standards. The receipt of this national recognition celebrates Copiers Northwest for its culture of exceptional customer service and its dedication to demonstrating excellence in the document imaging industry.
“Copiers Northwest maintains an active commitment to assessing and elevating our practices to ensure we are delivering the best possible service to our customers,” said Gregg Petrie, president of Copiers Northwest. “The Pros Elite 100 award is indicative of the additional processes we’ve implemented to enhance our service standards, as well as the unwavering commitment of Copiers Northwest to ensure we provide the best possible experience for our customers. It’s gratifying to see our extra efforts are reflected in this achievement.”
Copiers Northwest is to receive the award at the Pros Elite 100 ceremony at their Seattle Corporate Headquarters on Thursday evening to celebrate the award and the company’s commitment to providing the highest degree of service to its customers.
ABOUT COPIERS NORTHWEST:
Copiers Northwest has helped businesses and organizations manage change, streamline workflow and control document related expenses by providing superior quality multi-function copier, printer and software solutions for over 25 years. Based in the Washington state, Copiers Northwest operates as a premier, nationally-recognized dealership representing the world’s leading manufacturers of document output and document management technology. Using innovative programs, creative solutions and local people, Copiers Northwest succeeds in ensuring that customers establish and maintain business roles in their industries. Copiers Northwest truly provides customers with new ideas and customized solutions that increase their overall success and profitability.
ABOUT THE PROS ELITE 100 AWARD:
The Pros Elite 100 Award represents the top 100 independent office technology organizations in the United States based on their servicing ability. The rigorous standards of the Pros Elite Group certification is comprised of a thorough third party assessment of service operations, advanced training for service management and customer relations skills, and a commitment to ongoing performance measurement. Companies acknowledged by this designation undergo a year-long process of service training and assessment along with additional extensive efforts to be recognized as providing the highest level of customer service in their industry.
Thriving Brand Leader Spotlight: Recovery Now TV
Posted by Web Admin in Awards, Marketing Strategy, Mobile, Newsletter, Thriving Brand Leaders, Uncategorized on December 1st, 2011
Orange Label client, Recovery Now TV, is dedicated to helping those seeking recovery from addiction to drugs and alcohol. With a digital-focus in effort to reach those who need help from any location, Recovery Now TV launched a mobile website earlier this year that encompasses treatment center information, ways to instantaneously connect with support staff, inspiring videos sharing stories of triumph over addiction and more.
Recovery Now TV’s mobile website was recently awarded a Platinum Award, the highest distinction in the 2011 MarCom Awards. This recognition honors excellence in marketing and communications and confirms their position as the leader in the digital realm of their industry. To Orange Label, the acknowledgement demonstrates THRIVING BRAND LEADERSHIP.
Want more? Contact Orange Label today to learn how you can thrive.
Orange Label Art + Advertising Grows with New Talent
Posted by Web Admin in New Business, News, OLAA Team Member, Press Releases, Thriving Brand Leaders on November 18th, 2011
NEWPORT BEACH, California (November 7, 2011)—Orange Label Art + Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, has recently grown their account service team to support its expanding client base. Orange Label welcomes Brianna Donath, Integrated Advertising Coordinator.
Brianna earned her degree in Advertising and Public Relations, with a minor in English at Chapman University’s Dodge College of Film and Media Arts. Driven by her interest in the advertising and marketing industry, Brianna filled her time at Chapman with marketing projects, strategic media plans, ad campaigns, and was a part of the school’s nationally ranked public relations competition team. After acquiring a background in retail sales and client management, various internships and an ample seasoning of campaign work, Brianna joined the OLAA team armed with a plethora of different experiences spanning across the arenas of advertising, media, public relations and event production. Brianna is motivated by the concept of creating advertising solutions using a combination of both strategic research and creative thinking.
“We are very fortunate to have such an inspired and driven individual join our account team. We are confident that Brianna’s proactive work ethic will be greatly beneficial to our clients and the growth of our agency,” stated Alyse Vultee, Integrated Advertising Supervisor.
Since announcing the new Orange Label Art + Advertising (OLAA) brand in March of 2007, Orange Label has experienced remarkable growth in the Orange County advertising community. This growth has resulted in the acquisition of several new clients and new extensions of client activity, including brand launches, ample ad campaigns and an increase in online, digital and mobile initiatives. Recent account acquisitions include Seattle Talent, Saint Louise Regional Hospital, St. Vincent Medical Center and project work for Chapman University.
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.orangelabeladvertising.com.
Thriving Brand Leaders Spotlight
Posted by Web Admin in OLAA Team Member, Thriving Brand Leaders on October 25th, 2011
Orange Label Art + Advertising is comprised of an integrated team of THRIVING BRAND LEADERS. Each and every team member embodies specific expertise in the advertising world, in conjunction with the ability to comprehensively understand the goals and objectives of each client…
Thriving Brand Leaders Spotlight:
Alyse Vultee, OLAA Integrated Advertising Supervisor
While studying at Cal Poly, San Luis Obispo, Alyse followed her passion for creativity and majored in Graphic Communication. Little did she know how relevant and meaningful her comprehensive “Learn by Doing” studies of advertising, business, design and print management would play into her role at Orange Label. As an Integrated Advertising Supervisor and Thriving Brand Leader, Alyse ensures that each client’s brand and strategic messaging is present and consistent in all advertising and marketing efforts… in a meaningful and result-oriented manner. With a wide-range of responsibilities, each and every day is different, and it is this multi-facetted and diverse activity that keeps Alyse motivated and excited.
Outside of the daily duties, what Alyse loves most about advertising and branding, is that it’s anywhere and everywhere. Not only is this inspiring, it is also extremely motivating and reminds Alyse to think “outside the box.”
“Your imagination is your preview of life’s coming attractions.” ~ Albert Einstein
Thriving Brand Leaders Spotlight: Saint Louise Regional Hospital
Posted by Web Admin in Advertising, Integrated Campaign, Marketing Strategy, Media, Online, Thriving Brand Leaders on September 29th, 2011
Orange Label Art + Advertising is committed to the success of our clients. We believe that it is our purpose to empower our clients such that they lead their marketplace and experience a growing demand for their product or service. To us, this defines a THRIVING BRAND LEADER…
Orange Label client, Saint Louise Regional Hospital is dedicated to delivering quality, compassionate health care to South Santa Clara County, now and in the future. With this commitment to the local community, Saint Louise Regional Hospital truly embodies their positioning statement – Your Neighbor for Life. To communicate their mission and build brand awareness, Saint Louise recently launched an integrated advertising campaign.
The Saint Louise “Neighbor for Life” campaign includes a media mix of radio, print and online, and focuses on 6 key service lines over an 8 month marketing calendar. Promoted over a 4 week period, each service line features a physician or staff member of the Saint Louise team, representing both the individual and high level commitment to the local community.
“Saint Louise Regional Hospital’s ‘Neighbor for Life’ campaign furthers their commitment to growing with the community. Their dedication to advanced, quality care is combined with a passion for serving members of their community, and demonstrates their role as a THRIVING BRAND LEADER.”
- Michelle Torr, Junior Integrated Advertising Executive
Thriving Brand Leaders Spotlight
Posted by Web Admin in Advertising, Design, Newsletter, OLAA Team Member, Thriving Brand Leaders on August 31st, 2011
Orange Label Art + Advertising is comprised of an integrated team of THRIVING BRAND LEADERS. Each and every team member embodies specific expertise in the advertising world, in conjunction with the ability to comprehensively understand the goals and objectives of each client.
Thriving Brand Leaders Spotlight: Sheri Audette, OLAA Graphic Designer
Sheri Audette grew up in the frozen tundra, Alaska. Finding her passion for design at a young age in painting, fashion and interior design from her mother—design was without a doubt the direction she would pursue. Sheri attended the Art Institute of Seattle, studying Visual Communications with a focus in Advertising + Graphic Design. Today she deeply involves herself in latest technology and design, staying well-versed in trends, style and the accelerated motion of subcultures.
Over the course of Sheri’s’ design career she has excelled in a variety of disciplines, including brand identity, brand strategy, print and web design, for an array of industries. Her work has been recognized by publications and industry organizations nationwide. Sheri loves the problem-solving aspect of design. Being able to understand and visualize what makes great design—as much as the heart + soul behind it.
Outside of work you can find Sheri juggling her many passions of collecting fonts, cooking, painting, exploring new places, dumpster diving for old wood and playing at the dog beach with her daughter and their Australian Shepherd, Marley.
“Everything we see, touch, hear, smell & taste is designed.
Design rules the world—bad design destroys it.”
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