Archive for category Newsletter
Monthly Favs- Regular French Fries vs. Sweet Potato Fries
Posted by Web Admin in Newsletter on August 31st, 2011
We love fries. It’s hard not to. We were recently faced with the following question: Which do you like better, regular french fries or sweet potato fries?
Here at Orange Label the vote was close, but by majority rule we determined a winner. We challenge you to ask the question to yourself.
Let us know what you think here on our blog or on our Facebook page. We can’t wait to hear your fav!
Thriving Brand Leaders Spotlight
Posted by Web Admin in Advertising, Design, Newsletter, OLAA Team Member, Thriving Brand Leaders on August 31st, 2011
Orange Label Art + Advertising is comprised of an integrated team of THRIVING BRAND LEADERS. Each and every team member embodies specific expertise in the advertising world, in conjunction with the ability to comprehensively understand the goals and objectives of each client.
Thriving Brand Leaders Spotlight: Sheri Audette, OLAA Graphic Designer
Sheri Audette grew up in the frozen tundra, Alaska. Finding her passion for design at a young age in painting, fashion and interior design from her mother—design was without a doubt the direction she would pursue. Sheri attended the Art Institute of Seattle, studying Visual Communications with a focus in Advertising + Graphic Design. Today she deeply involves herself in latest technology and design, staying well-versed in trends, style and the accelerated motion of subcultures.
Over the course of Sheri’s’ design career she has excelled in a variety of disciplines, including brand identity, brand strategy, print and web design, for an array of industries. Her work has been recognized by publications and industry organizations nationwide. Sheri loves the problem-solving aspect of design. Being able to understand and visualize what makes great design—as much as the heart + soul behind it.
Outside of work you can find Sheri juggling her many passions of collecting fonts, cooking, painting, exploring new places, dumpster diving for old wood and playing at the dog beach with her daughter and their Australian Shepherd, Marley.
“Everything we see, touch, hear, smell & taste is designed.
Design rules the world—bad design destroys it.”
Business Events That Make a Splash!
Posted by Web Admin in Events, Marketing Strategy, Media, Newsletter, Social Networking on August 12th, 2011
The kids may be starting to go back to school, but summer isn’t over quite yet! And when thinking about summer, fun activities such as picnics, parties, beach bonfires and BBQs come to mind. Imagine if you could bring the sizzle of summer to your events, while conducting engaging and productive interactions that produce real results… Whether you are looking to host an internal meeting, presentation, conference, seminar or sales event, we have some ideas for events, big or small, that will make a splash!
Be Creative With a Theme
Depending on your audience and event objectives, there is an opportunity to generate excitement, while providing meaningful content, through use of a creative theme. For your next event consider a theme that will excite your guests and in turn command a positive turnout. For example, if hosting an open house event consider a “Treasure Hunt” theme and offer exciting “booty” (prizes).
Location, Location, Location!
This rule doesn’t only apply to real estate. When planning an out-of-office event, be creative in choosing the location and/or venue. It doesn’t have to be too far outside the box to be unexpected. For example, instead of taking your most valuable customers to dinner, consider treating them to an “Appreciation Event” that consists of a day at the horse races, or organize a sunset harbor cruise.
What’s In It For Me?
When hosting an event of any kind, it is important to consider what we call the “what’s in it for me?” factor. Most individuals will hesitate to attend or participate in an event unless they perceive that they will gain something from the interaction, whether it is tangible or intangible such as knowledge gained, skills acquired or prizes and gifts that will be offered. We recommend identifying the benefits and incentives that your event will provide and communicate this in your messaging.
Spreading the Word
There are several ways to promote your event and depending on the size, some are more effective than others. One traditional method of informing potential guests is through invitations and flyers, which are cost-effective and targeted. If your event is scalable and you are looking to extend a broad reach, consider a radio, print or digital campaign. Regardless of event size, social media is a way to reach those who are interested in hearing what you have to say. For large events, consider creating your own event Facebook page. For smaller events, use social media as a way to connect with those you wish to target. Remember, when promoting your next event, it is critical to be compelling and to highlight the benefits of participating.
Orange Exploration™: A Foundation for Successful Marketing Strategies
Posted by Web Admin in Marketing Strategy, Newsletter, OLAA Process on June 6th, 2011
At Orange Label, we believe that exploring, comprehending and aligning on short-term and long-term goals is the first step to establishing and developing a successful marketing strategy. This insight is gained through addressing eight points that comprise an exploration process that we call the Orange Exploration™.
We invite you to use this as an opportunity to determine if your team is aligned at the “big picture” level. We invite you to address each point below and share your responses with your Leadership Team. Then, let us know how this process worked for you here on our blog or on our Facebook page. By sharing, you will be entered into a drawing to win a $25 American Express gift card!
The Orange Exploration™ Challenge: Write your insights on the following areas…
- The Core Business Objectives
- The Key Marketing Objectives
- Marketing Limitations/Problems
- Salient Historical Contextual Facts
- Each Constituency to be Impacted
- Market Research Findings
- Business Sensitivities
- Competitive Landscape
Celebrity Spokesperson Creates Talk and Brand Awareness for Coordinated Business Systems
Posted by Web Admin in Branding, Media, Newsletter, Radio Commercials on May 27th, 2011
Ron Gardenhire for Coordinated Business Systems
Incorporating a celebrity spokesperson in an advertising campaign is a powerful way to engage with your audience. When using a celebrity spokesperson it is important to position them in ways that will get attention. Coordinated Business Systems has featured Ron Gardenhire, the Minnesota Twins manager in their radio commercials going on 5 years. In 2010 and continuing in 2011 Ron and the President of Coordinated, Jim Oricchio have been highlighted in humor-oriented messages. The outcomes of have been:
1. More “talk” in the marketplace about Coordinated
2. Greater Brand Awareness for Coordinated
3. Faster recognition of the “Solutions” offered by Coordinated
Click the links below to listen to the Coordinated Business Systems Radio Commercials featuring Ron Gardenhire:
Document Management Radio Commercial
ProActive Managed IT Services Radio Commercial
To learn more about Orange Label’s radio advertising services, contact us today.
Leveraging Longevity: 75th Anniversary Sweepstakes
Posted by Rochelle Reiter in Branding, Media, News, Newsletter on April 25th, 2011
We recently posted about using milestones to leverage an Integrated Advertising Campaign and featured Starbucks’ new logo in celebration of their 40th Anniversary as a prime example. As a follow up to that post, we are featuring an example of an execution strategy for the business-to-business category.
Orange Label client, Martin Whalen Office Solutions celebrates its 75th anniversary in 2011 and they are using it as a cornerstone for their marketing activity. Using this milestone anniversary as an opportunity to leverage Martin Whalen’s longevity, and position Martin Whalen as a leader in Office Technology, Orange Label developed an Integrated Advertising Platform that includes result-driven campaigns supported by a year-long calendar of events, promotions, advertising and PR.
To kick-off the campaign, Martin Whalen recently launched its 75 Year Anniversary Office Technology Upgrade Sweepstakes. Promoted through radio advertising, customized landing pages and salesmarketing handouts, the sweepstakes features Chicago Cubs and White Sox ticket giveaways. In addition, three grand prize winners will each be presented with a $7,500 office technology upgrade for their business.
Benefits of this promotional strategy include the opportunity to:
- Reach a focused and relevant target demographic
- Generate qualified leads
- Increase brand exposure
- Support local businesses
- Position Martin Whalen as a thriving brand leader
OLAA February Client Spotlight
Posted by Web Admin in Branding, Newsletter on February 16th, 2011
Applied Imaging Thrives with New Services
In today’s rapidly changing economy where budgets often get pinched and industries demand change, finding a business that can adapt to those changes, has the capacity to expand, and still provide superior service to their customers is uncommon. Applied Imaging, Orange Label client since 2005, has had the opportunity to thrive during this tough economy as well as offer new services that enhance their superior product offerings.
Applied Imaging is an Office Technology dealer that provides Managed Print Services and Document Management located in Grand Rapids Michigan. Early in 2011, Applied Imaging will be officially launching the addition of a Managed IT Services division. In addition to their new services, Applied will also be expanding from the Western Michigan region into Detroit by the end of 2011. Their growth will be accompanied by the addition of a new and dynamic website, a landing page strategy, print marketing sales materials and a aggressive radio campaign. Orange Label Art + Advertising has strategically helped create all of the marketing initiatives to ensure the marketing messages are powerfully integrated.
The Power of an Integrated and Consistent Promotional Strategy
Posted by Web Admin in Branding, Newsletter on February 10th, 2011
Real Results
The Power of an Integrated and Consistent Promotional Strategy
Greenwell Farms is a family-owned business (located on Kona, Hawaii) that has been growing, processing and roasting some of the finest 100% Kona Coffee since the late 1800’s. With their long heritage in quality and tradition, it is no surprise that Greenwell Farms is known as the experts of Kona Coffee! In 2010, Orange Label Art + Advertising – a Orange County Advertising Agency, refreshed the Greenwell Farms brand identity, while also implementing a new Social Media Strategy. The new organic brand and new presence on a variety of social sites, successfully increased customer engagement throughout 2010! In addition, Greenwell Farms experienced the true power of an integrated and consistent promotional strategy, with a significant increase in annual sales and overall brand awareness.
2010 Summary of Key Performance Indicators & Learning:
- 29% Increase in Overall Site Traffic
- 17% Increase in Store Traffic
- 20% Increase in Site Referrals
ORANGE LABEL ART +ADVERTISING TAKES ON BRAND AFFINITY TECHNOLOGIES’ netBAT ONLINE AD CAMPAIGN
Posted by Mike Thompson in Awards, News, Newsletter, Press Releases on September 30th, 2010
FOR IMMEDIATE RELEASE
CONTACT: Rochelle Reiter, (949) 631-9900 rreiter@OrangeLabelAdvertising.com
ORANGE LABEL ART +ADVERTISING TAKES ON BRAND AFFINITY TECHNOLOGIES’ netBAT ONLINE AD CAMPAIGN
Brand Affinity Technologies launch of netBAT in August 2010, excites consumers, publishers and advertisers with a new online editorial content experience. Orange Label provides creative and strategic collaboration in launching consumer focused online ad campaigns.
NEWPORT BEACH, California (September 30, 2010)—Orange Label Art + Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, announces the launch of new online ad campaigns for Brand Affinity Technologies newest product, netBAT. Having worked with BAT since 2007, assisting with branding, design, advertising, search engine marketing and media planning, Orange Label was excited to work with BAT on netBAT’s online ad campaigns.
The netBAT platform provides users with a new interactive online editorial experience. netBAT “activates” online editorial photos of celebrities and athletes with apps that pull content from Twitter, Google, YouTube and other web content – ALL without making users leave the site. To experience netBAT, visit www.netBAT.com or visit one of the leading news or lifestyle sites, such as: Fox Sports, the New York Daily News, the San Francisco Chronicle – and look for the netBAT Logo on the editorial photos.
With the launch of netBAT in August, Orange Label has developed three multi-level online ad campaigns to run within the netBAT platform. “Our challenge was to create a message and design that would not only engage users, but also educate them real-time, since the ads are running within the netBAT window.” said Orange Label’s Integrated Account Supervisor, Alyse Vultee. Each of the ad campaigns were designed to build marketplace awareness for netBAT through creative “how-to” messaging, such as: We Bring The Apps To You. “Orange Label developed unique creative strategies for netBAT’s online ad campaigns, while delivering the quick turnaround we needed.” said Brand Affinity Technologies VP of Marketing, Allie Savarino Kline.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit Orange Label Art + Advertising.com
ABOUT BRAND AFFINITY TECHNOLOGIES (BAT)
Founded in 2007, BAT unlocks the marketing power of celebrity through research, endorsements, and interactive experiences. BAT’s research engine provides daily analysis of more than 38,000 celebrities and athletes. Advertisers use this analysis on BAT‘s Endorsement Platform to identify, license, and activate the most effective talent for their campaigns. Currently available endorsement talent includes more than 3,600 athletes and celebrities. BAT also leverages its research engine to engage consumers directly through netBAT (www.netbat.com), which transforms celebrity content into interactive app experiences on leading websites. Learn more about BAT, visit www.brandaffinity.net Or to learn more about netBAT, visit www.netBAT.com.
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Great Ideas: Lucas / Astro Business Systems
Posted by Web Admin in Branding, Newsletter on February 9th, 2010
Lucas Business Systems and Astro Business Technologies, a California Central Valley Xerox Global Imaging Systems Group enlisted Orange Label Art + Advertising to create a brochure that would not only have great creative, but also generate real results! Additionally its a road-map for sales people to tell an intricate Lucas / Astro / Xerox story. Working with their Director of Training & Development and Director of Managed Print Services, Orange Label orchestrated a compelling message that differentiates from the competition. Each step, including their initial work-flow assessment, branded Managed Print Services program, Green Initiatives and Follow-up Service Guarantees is synergistic with how the sales people are trained.
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