Archive for category News
LOCAL AD AGENCY WINS 2010 MARCOM AWARDS
Posted by Web Admin in Awards, News, Press Releases on November 11th, 2010
FOR IMMEDIATE RELEASE
CONTACT: Rochelle Reiter, (949) 631-9900
rreiter@orangelabeladvertising.com
LOCAL AD AGENCY WINS 2010 MARCOM AWARDS
Orange Label Art + Advertising awarded top honors for digital efforts by the Association of Marketing and Communications Professionals
NEWPORT BEACH, California (November 15, 2010)—Orange Label Art + Advertising (OLAA), a full-service agency and one of Orange County’s longest-standing privately held advertising agencies, has been awarded several prestigious digital awards from MarCom – The Association of Marketing and Communications Professionals.
Orange Label Art + Advertising received a Gold award for the overall design and development of the Calmont Wire & Cable website, which launched in June, 2010. In addition, Orange Label received the Gold award for Coordinated Business Systems’ Website Homepage design, which will be launching this month (November, 2010). “We are excited to be recognized for our website strategies for several of our clients this year. Websites are the faces of a companies today, and when executed effectively, they can perform as your best salesperson, 24/7.” Said Wes Phillips, CEO.
Orange Label’s strategy and design for the Greenwell Farms Blog was also recognized this year, receiving a Platinum award. Greenwell Farms is known for their authentic 100% Kona Coffee. With the large following that Greenwell has, the 2010 launch of an integrated digital platform, allows Greenwell to stay top-of-mind with their customers – driving sales and increasing brand awareness. The integrated platform consists of a blog, Social Media (facebook, twitter, Flickr and YouTube) and regular email promotions. “The enhanced online presence that Greenwell has established this year has opened a new and creative way of communicating with their customers world-wide on an ongoing basis.” Said Account Lead, Alyse Vultee, Integrated Account Supervisor.
For their creative work with Seattle, Washington based company, Copiers Northwest, Orange Label received the gold award for one of a series of 9 online Videos. The series of web videos that Orange Label assisted in scripting, directing, producing and editing, will be included as engaging and interactive online video content on the new Copiers Northwest website (which is currently in development).
Orange Label was proud to receive several digital recognitions from MarCom’s 2010 Awards as well as additional acknowledgements for logo design, brochure design and direct marketing email design. To view a full list of Orange Label’s MarCom acknowledgements, please visit: http://www.marcomawards.com/.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit OrangeLabelAdvertising.com.
ABOUT MARCOM AWARDS
MarCom Awards (started in 1995), is an international competition for marketing and communication professionals involved in the concept, writing and design of marketing and communication programs and print, visual and audio materials. The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence. The competition has grown to perhaps the largest of its kind in the world. A look at the winners shows a range in size from individual communicators to media conglomerates and Fortune 50 companies. The competition is so well thought of in the industry that national public relations organizations, local ad clubs, and local business communicator chapters are entrants. To learn more about MarCom, please visit: http://www.marcomawards.com/.
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ORANGE LABEL ART +ADVERTISING TAKES ON BRAND AFFINITY TECHNOLOGIES’ netBAT ONLINE AD CAMPAIGN
Posted by Mike Thompson in Awards, News, Newsletter, Press Releases on September 30th, 2010
FOR IMMEDIATE RELEASE
CONTACT: Rochelle Reiter, (949) 631-9900 rreiter@OrangeLabelAdvertising.com
ORANGE LABEL ART +ADVERTISING TAKES ON BRAND AFFINITY TECHNOLOGIES’ netBAT ONLINE AD CAMPAIGN
Brand Affinity Technologies launch of netBAT in August 2010, excites consumers, publishers and advertisers with a new online editorial content experience. Orange Label provides creative and strategic collaboration in launching consumer focused online ad campaigns.
NEWPORT BEACH, California (September 30, 2010)—Orange Label Art + Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, announces the launch of new online ad campaigns for Brand Affinity Technologies newest product, netBAT. Having worked with BAT since 2007, assisting with branding, design, advertising, search engine marketing and media planning, Orange Label was excited to work with BAT on netBAT’s online ad campaigns.
The netBAT platform provides users with a new interactive online editorial experience. netBAT “activates” online editorial photos of celebrities and athletes with apps that pull content from Twitter, Google, YouTube and other web content – ALL without making users leave the site. To experience netBAT, visit www.netBAT.com or visit one of the leading news or lifestyle sites, such as: Fox Sports, the New York Daily News, the San Francisco Chronicle – and look for the netBAT Logo on the editorial photos.
With the launch of netBAT in August, Orange Label has developed three multi-level online ad campaigns to run within the netBAT platform. “Our challenge was to create a message and design that would not only engage users, but also educate them real-time, since the ads are running within the netBAT window.” said Orange Label’s Integrated Account Supervisor, Alyse Vultee. Each of the ad campaigns were designed to build marketplace awareness for netBAT through creative “how-to” messaging, such as: We Bring The Apps To You. “Orange Label developed unique creative strategies for netBAT’s online ad campaigns, while delivering the quick turnaround we needed.” said Brand Affinity Technologies VP of Marketing, Allie Savarino Kline.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit Orange Label Art + Advertising.com
ABOUT BRAND AFFINITY TECHNOLOGIES (BAT)
Founded in 2007, BAT unlocks the marketing power of celebrity through research, endorsements, and interactive experiences. BAT’s research engine provides daily analysis of more than 38,000 celebrities and athletes. Advertisers use this analysis on BAT‘s Endorsement Platform to identify, license, and activate the most effective talent for their campaigns. Currently available endorsement talent includes more than 3,600 athletes and celebrities. BAT also leverages its research engine to engage consumers directly through netBAT (www.netbat.com), which transforms celebrity content into interactive app experiences on leading websites. Learn more about BAT, visit www.brandaffinity.net Or to learn more about netBAT, visit www.netBAT.com.
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Greenwell Farms Kona Coffee and Social Media
Orange Label recently launched Greenwell Farms Social Media presence. It included a revamped Blog, F
acebook page, Twitter and YouTube. Please be sure to go check it out.
Dont forget to purchase $75 or more of some 100% Kona Coffee this month to get free shipping!
Orange Label Employees Participate In Disney’s Give A Day, Get A Disney Day Promotion
Posted by Debbie Nagel in News, Uncategorized on February 9th, 2010
Orange Label employees, Rochelle Reiter, Debbie Nagel, Kimberly Amoroso and Colleen Haberman, and their families participated in Disney Give A’s Day promotion this week. Orange Label teamed up with the Orange County Rescue Mission to provide hygiene kits for homeless families. Not only did we give back to those that are in need in our own backyard but it also opened up conversations with our kids, neighbors and even strangers about families being homeless and the need for basic items that we take for granted every day.
Real Results: Tulsa Rib Company Loyal Patron Club
Posted by Web Admin in Branding, News, Newsletter on February 3rd, 2010
Real Results
Tulsa Rib Company Loyal Patron Club
Tulsa Rib Company, a leading, family-owned restaurant located in Tustin, CA, known for their legendary ribs, famous Tulsa Potatoes, tasty barbecue and friendly people, has been working with Orange Label for the past several years. It has been a goal, through the duration of the relationship between Tulsa and Orange Label, to create and implement effective marketing tactics, which generate real results.
Tulsa was looking for a way to say thank you to their many loyal Tulsa-goers, so Orange Label assisted in developing the Tulsa Loyal Patrons Club – an offer that rewards frequent customers by offering $10 towards the next Tulsa meal, for every $100 spent in the restaurant. To kick-start the promotion, the campaign was featured in ads running in OC publications and supported by in-restaurant promotion. The club proved to be a hit. Loyal Patrons were grateful for the rewards and the number of customers in the club has grown dramatically. It is safe to say there are even more loyal Tulsa-lovers now!
“Our Loyal Patron Program has increased traffic into the restaurant and increased guest check totals!”
- Liz Parker, Co-Owner of Tulsa Rib Company.
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Web 3.0 on the Horizon
Posted by Web Admin in Media, News, Uncategorized on January 5th, 2010
Just when you thought that you finally understood the term “web 2.0”, people are now talking about “web 3.0”. Other than just trying to confuse you more, the idea behind web 3.0 doesn’t take you away from the ever so outdated 2.0 level.
As the technology grows and web 3.0 develops more into a form, we will start to see more web intelligence by semantic search queries and more relevant search data returned to us based on our history of searches. Browsers and search engines will be more understanding of what our tastes are and ultimately become more accurate. Returning personalized search results, not random data.
How would this work? Intelligent data can be gathered from traditional web 2.0 applications, user generated content and other information sharing sources to feed a 3.0 pipeline. Having the technology to understand your decisions and actions might help you make your decisions. HowStuffWorks.com demonstrated the following example:
“Instead of multiple searches, you might type a complex sentence or two in your Web 3.0 browser, and the Web will do the rest. In our example, you could type “I want to see a funny movie and then eat at a good Mexican restaurant. What are my options?” The Web 3.0 browser will analyze your response, search the Internet for all possible answers, and then organize the results for you.”
Below are some slideshows that do a great job describing how these concepts work. Check them out!
Taking it to the next level…
Could your business or lifestyle use 3.0? What advances do you see happening in how the Advertising and Marketing world operate?
Is Your 2010 Marketing Plan In Place Yet?
Posted by Rochelle Reiter in News, Uncategorized on December 31st, 2009
Is your 2010 Marketing Plan in place yet? If not, here are 10 questions for you to answer with your team to get you started!
I. THE CORE BUSINESS OBJECTIVE:
II. THE KEY MARKETING OBJECTIVE:
III. MARKETING LIMITATIONS/PROBLEMS:
IV. SALIENT HISTORICAL CONTEXTUAL FACTS:
V. SPECIFY EACH CONSTITUENCY TO BE IMPACTED:
VI. MARKET RESEARCH FINDINGS:
VII. CLIENT SENSITIVITIES:
VIII. THE COMPETITIVE LANDSCAPE:
IX. WHAT’S PUZZLING:
X. WHAT’S “THE POINT”:
Have fun with these and Happy New Year!
Want to Boost Your SEO?
Posted by Web Admin in News, Press Releases, Uncategorized on December 23rd, 2009
Want to Boost Your SEO? Try a Press Release…
The attached link from Chris Crum shows the results and impact that a Press Release can have for your companies search online.
http://www.webpronews.com/topnews/2009/12/19/how-press-releases-can-be-great-for-search
Real Results: 120th Anniversary Celebration Ignites Momentum!
Posted by Mike Thompson in Branding, Media, New Business, News, Newsletter on December 21st, 2009
San Jose, CA based O’Connor Hospital is celebrating their 120th Anniversary. To promote this milestone, a unique logo was developed and it has become the focal point of an aggressive local print and mall banner campaign. The logo was also used to recognize the 120 years at The Spirit of O’Connor Gala in October to raise funds for O’Connor’s Imaging Services department.
The strategy of promoting O’Connor Hospital’s 120th Anniversary has generated strong market pressure and further enhanced the core identity of “It’s The Way We Care”.
Great Ideas: Industry Edge; Fairhaven’s 2010 Interactive Web Platform
Great Ideas:
Industry Edge; Fairhaven’s 2010 Interactive Web Platform
Approaching it’s 100th Anniversary, Fairhaven Memorial Park and Mortuary has created a legacy of helping families in Orange County make decisions in a difficult time. It’s with that reputation that Fairhaven continues to reach out to help the community with understanding, sympathy and educational tools to help people in sudden or prepared situations.
In 2010, Orange Label will launch a new web platform for Fairhaven’s existing website that will simplify the process and strengthen users’ understanding of funeral and mortuary planning online. Since the primary constituency is older and not web savvy, the platform will guide pre-planning or at-need users through a interactive counselor-simulated video and step-by-step educational and decision making process. The primary goal of the platform will allow people to make decisions in a organized manner. It will also allow for an understanding of what to expect before meeting with a Fairhaven counselor to finalize decisions.
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