NEWPORT BEACH, California (November 7, 2011)—Orange Label Art + Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, has recently grown their account service team to support its expanding client base.  Orange Label welcomes Brianna Donath, Integrated Advertising Coordinator.

Brianna earned her degree in Advertising and Public Relations, with a minor in English at Chapman University’s Dodge College of Film and Media Arts.  Driven by her interest in the advertising and marketing industry, Brianna filled her time at Chapman with marketing projects, strategic media plans, ad campaigns, and was a part of the school’s nationally ranked public relations competition team. After acquiring a background in retail sales and client management, various internships and an ample seasoning of campaign work, Brianna joined the OLAA team armed with a plethora of different experiences spanning across the arenas of advertising, media, public relations and event production. Brianna is motivated by the concept of creating advertising solutions using a combination of both strategic research and creative thinking.

 
“We are very fortunate to have such an inspired and driven individual join our account team. We are confident that Brianna’s proactive work ethic will be greatly beneficial to our clients and the growth of our agency,” stated Alyse Vultee, Integrated Advertising Supervisor.

Since announcing the new Orange Label Art + Advertising (OLAA) brand in March of 2007, Orange Label has experienced remarkable growth in the Orange County advertising community.  This growth has resulted in the acquisition of several new clients and new extensions of client activity, including brand launches, ample ad campaigns and an increase in online, digital and mobile initiatives. Recent account acquisitions include Seattle Talent, Saint Louise Regional Hospital, St. Vincent Medical Center and project work for Chapman University.

Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.orangelabeladvertising.com.

Orange Label Art + Advertising has recently grown their integrated advertising creative team to support recent account acquisitions.  In addition to its already eclectic talent pool, Orange Label welcomes Sheri Audette, Graphic Designer.

 Sheri Audette, graduate of the Art Institute of Seattle, where she studied Visual Communications with a focus in Advertising and Graphic Design, has joined Orange Label’s creative department. With previous agency and freelance design experience, Sheri is well-versed in a variety of disciplines including brand identity, brand strategy, print design and web design for an array of industries—her work has been recognized by publications & industry organizations, nationwide. Sheri brings a diverse perspective to the team and thrives in the problem-solving aspect of design—being able to understand and visualize what makes great design—as much as the heart and soul behind it.

“We are thrilled to have added our newest member Sheri Audette to the OLAA team. As a Senior Graphic Designer, Sheri has exceptional design sense and is skilled in everything from typography to illustration. Sheri has an eye for timeless art and is constantly looking at the right stuff. Well seasoned in advertising and marketing, Sheri brings a wealth of experience and resourcefulness to the Orange Label team,” stated Cade Garrett, Art Director.

 Since announcing the new Orange Label Art + Advertising (OLAA) brand in March of 2007, Orange Label has experienced remarkable growth in the Orange County advertising community.  This growth has resulted in the addition of several new clients and new extensions of client activity, including several re-brand launches, ample ad campaigns and an increase in digital initiatives.

FOR IMMEDIATE RELEASE

CONTACT: Rochelle Reiter, (949) 631-9900
rreiter@orangelabeladvertising.com

ORANGE LABEL ART + ADVERTISING GROWS WITH NEW TALENT
Orange County, Calif. Advertising Agency, Orange Label Art + Advertising, Staffs Up for New Account Activity

NEWPORT BEACH, California (January 6, 2011)—Orange Label Art + Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, has recently grown their integrated advertising team to support the thriving agency and manage recent account acquisitions.  In addition to Orange Label’s already eclectic talent pool, OLAA has added two dynamic individuals: Scott Rollins and Michelle Strand.

Scott Rollins, a graduate of UCSB with a B.A. in Business Economics, has  joined Orange Label’s finance division with previous experience as the accountant for an orthopedic medical corporation. Scott brings a strong personality and a diverse skill set to the OLAA team. Michelle Strand has joined the firm’s Integrated Advertising Service team to support Orange Label’s growing client base. Previously with the marketing department for Prudential California Realty, Michelle is a cum laude graduate from the University of Arizona with a specialization in copywriting, public relations and online marketing.

Michelle Strand and Scott Rollins

“We are very fortunate to have attracted such great talent. People and creative ideas are our product and when combined with extraordinary execution, we can fulfill our mission of generating market leadership for our clients,” said Rochelle Reiter, Vice President and Co-Owner.

Since announcing the new Orange Label Art + Advertising (OLAA) brand in March of 2007, OLAA has experienced remarkable growth in the Orange County advertising community.  This growth has resulted in the addition of several new clients and new forms of client activity, including several re-branding launches and an increase in the use of digital campaigns.

ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.

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San Jose, CA based O’Connor Hospital is celebrating their 120th Anniversary. To promote this milestone, a unique logo was developed and it has become the focal point of an aggressive local print and mall banner campaign. The logo was also used to recognize the 120 years at The Spirit of O’Connor Gala in October to raise funds for O’Connor’s Imaging Services department.

The strategy of promoting O’Connor Hospital’s 120th Anniversary has generated strong market pressure and further enhanced the core identity of “It’s The Way We Care”.

Click Here for Samples

FOR IMMEDIATE RELEASE
CONTACT: Rochelle Reiter (949) 631-9900
rreiter@OrangeLabelAdvertising.com

ORANGE LABEL ART + ADVERTISING ANNOUNCES NEW CLIENT, CALMONT WIRE AND CABLE, INC.
Agency to Re-vitalize Calmont’s Brand for 2010 to Grow Business

NEWPORT BEACH, California (December 8, 2009)—Orange Label Art + Advertising, one of Orange County, Calif.’s longest-standing privately held advertising agencies, announced today that Santa-Ana based Calmont Wire and Cable, Inc., who engineers custom wire and cable solutions for a broad range of industries, has retained Orange Label Art + Advertising as their Agency of Record in order to re-launch the Calmont brand. Orange Label Art + Advertising credits Calmont’s selection to its specific branding process, including the ability to capture the “essence” of a company’s brand through creative research and design.
The opportunity in 2010 is to reignite the Calmont Wire and Cable brand such that it supports a sustainable new business strategy, produces a steady stream of qualified leads and achieves meaningful revenue and net profit growth.   “We are revamping our brand image to be consistent with what we deliver to our customers,” said Bobbe Monteleone, President of Calmont.
Calmont Wire and Cable, Inc., founded in 1958, designs and manufactures wire and custom cable for medical, aerospace, military, robotics, computers, telecommunications and other precision applications requiring custom design. One of its early successes was developing extrusion technology to produce the first Hula Hoops for Wham-O. Currently, Calmont specializes in ultra-flexible and ultra-miniature wire and cable.
The Orange Label team created the positioning statement: Discover. Design. Deliver.  to accurately portray the innovative and unique culture at Calmont Wire and Cable, Inc. Over the next few months, the new Calmont Wire and Cable brand will be unveiled as well as collateral and support materials. “We are excited to be working with such a talented group of people that really cares about the product they deliver and how it is delivered and used in the world,” said Rochelle Reiter, VP and Co-Owner of Orange Label Art + Advertising.

ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.

ABOUT CALMONT WIRE & CABLE, INC.:
Since 1958, Calmont Wire and Cable, Inc.’s mission has remained the same—to design and manufacture innovative technical solutions for critical applications requiring unparalleled performance. Calmont is known for supplying innovative solutions for a wide range of industries and applications (medical, aerospace, military, instrumentation and robotics). At Calmont, under the direction of Founder, Bill Chilcote, the first prototypes of a multi-lumen catheter were developed. Today, the multi-lumen catheter has become commonplace in operating rooms throughout the world. Calmont’s cables are used extensively in the medical market for ultrasound, electrode, defibrillator, EKG, dialysis, handheld instrument, catheter, implant and other applications. Their cables are specified and used by some of the largest medical manufacturers in the world. For more information, visit www.Calmont.com.

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I am proud to announce that another one of our clients has already exceeded their sales goal as a result of our radio campaign we produced for them. We targeted the hispanic community in Austin, Texas and used our “direct response” formula in driving leads with copy and media strategy. The goal was to increase occupancy in their modular home parks, specifically getting down to 20 openings (from 60) by mid September. It is only September 1st and they are down to 16 openings! Great work!

FOR IMMEDIATE RELEASE CONTACT

Rochelle Reiter – (949) 631-9900
rreiter@OrangeLabelAdvertising.com

NEWPORT PACIFIC FAMILY OF COMPANIES RETAINS ORANGE LABEL ART +ADVERTISING TO CREATE AD CAMPAIGN TO INCREASE PROPERTY OCCUPANCY
Agency’s Expertise in Driving Direct Response for Niche Audiences Hits Home

NEWPORT BEACH, California (August 11, 2009)—Orange Label Art + Advertising (OLAA), one of Orange County, Calif.’s longest-standing privately held advertising agencies, announced today that Newport Pacific, a company that manages over 70 manufactured home communities across the United States, has retained  Orange Label to increase occupancy at one of their Austin properties during the months of August and September . The agency credits landing the account to its direct response approach in driving qualified leads and the ability to accurately target niche audiences.

The campaign will pursue the Austin Latino community with the theme “Live in Your Own Home, Now!” Wes Phillips, CEO of Orange Label Art + Advertising and strategic lead on the Newport Pacific account, said, “These challenging economic times highlight the effectiveness of aggressive direct response advertising messages and media schedules.  The Orange Label team appreciates the opportunity to use its direct response skills to assist Newport Pacific in rapidly achieving their occupancy goals and enhancing the community experience at the Austin property.”

Candace Holcombe, VP of Operations at Newport Pacific, commented on why they selected Orange Label Art + Advertising. “We chose OLAA based on their direct response reputation and experience with the geographic location. The fact that they were already familiar with the Austin market, and could meet our marketing needs within an aggressive timeline made the difference.”

ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.

ABOUT NEWPORT PACIFIC FAMILY OF COMPANIES
Newport Pacific Family of Companies has been managing, buying and building mobile home parks since 1980. Newport’s proven formula for success comes from combining a high-touch, ‘family oriented’ management style with the abundant resources available to a larger professional organization. Their full service property management, development and investment strategies all have one goal in common:  To create successful communities, and increase their value for residents and owners alike.  The Newport Pacific team of certified asset managers and licensed real estate professionals has the skills it takes to unlock the hidden value in property. For more information on Newport Pacific, visit www.newportpacific.com.

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FOR IMMEDIATE RELEASE

CONTACT: Rochelle Reiter
(714) 393-0527, (949) 631-9900
rreiter@OrangeLabelAdvertising.com

ORANGE LABEL ART + ADVERTISING RECOGNIZED FOR ITS HEALTHCARE MARKETING PROWESS

Agency wins awards for PacifiCord and O’Connor Hospital Advertising

NEWPORT BEACH, California (June 10, 2009)— Orange Label Art + Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, is proud to add three more awards to their list of recognitions with  Healthcare clients.  Orange Label Art + Advertising received a Platinum Award for its PacifiCord corporate brochure design along with an Honorable Mention for its PacifiCord “The Gift” Magazine Ad in the 2009 Hermes Awards. In the 2009 Annual Healthcare Advertising Awards, Orange Label Art + Advertising also received a Bronze award for their O’Connor Hospital Radio series.

Orange Label’s President, Ian Crockett said, “We’ve been having tremendous success in the Healthcare Industry because clients value our branding knowledge and experience and the fact that Orange Label combines that with our ability to produce direct response. To achieve both with one agency is apparently rare these days.”

The PacifiCord corporate brochure and Gift Ad were part of an extensive branding strategy created by Orange Label to position PacifiCord as a marketplace leader and inform consumers about their capabilities as a Cord Blood Banking Facility. Currently, PacifiCord, which stores stem cells in Irvine, is the only Cord Blood Banking service headquartered in locally. As a HealthBanks Biotech company, PacifiCord has pioneered value-added benefits such as the Cord Blood Concierge Service, flexible financing options and facility tours. More information can be viewed on their webpage www.pacificord.com.

In addition to the success of the PacifiCord Gift series, the O’Connor Hospital radio series also revitalized the local branding of O’Connor Hospital. Wes Phillips, CEO of Orange Label said, “The intent of the radio series was three-fold. First, they [O’Connor Hospital] wanted to increase local community awareness. Second, their aim was to drive specific service activity. Last, they wanted to communicate the “It’s the way we care” spirit in a memorable and creative execution.”

ABOUT ORANGE LABEL ART + ADVERTISING

Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.

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I remember when Facebook launched and at the time, Facebook was only for college students – and to all of us who immediately joined, Facebook was the greatest thing since sliced bread! It was a new way for us to stay in-tune with the “happening” of friends from all over. However, at the time, I don’t know how many of us viewed our Facebook activity as social networking…it was just Facebook: new, fun, easy, entertaining and addicting!

Since Facebook the social networking world has truly exploded and the opportunities are endless! More and more websites have surfaced and with this evolution, the term of Social Networking has taken on a whole new meaning. Social Networking is no longer just for pleasure and fun, but it has also built a professional presence for companies as well.

From a business standpoint, a lot of people are asking “Why would I have a Social Networking presence for my company?” Well it is exactly that, presence! Web presence is like gold these days. Social Networking not only adds to your overall online presence, but it also: helps drive traffic to your website, builds brand awareness, gets people “talking” about you online and shows you, your employees, your customers and your competitors that you are keeping up with the online world.

However, this “online presence” may be foreign to some and not as important to others (though it should be), so what if I were to say that it can increase revenue?! It’s true…  One of our retail clients recently ran a “Mother’s Day Special” ONLINE Sale. The sale was promoted via email blasts and social networking mentioning: their BLOG and Facebook.

It was a 5-day sale and the test was to see how well their consumers responded to an “online-only” special. After sending out only 2 email blasts and promoting via social networking – their online sale got picked up by a OC Register Blogger– who posted the promotion on the OC Register BLOG. Suddenly, sales were coming in referencing the OC Register BLOG post. In the end, the sale was a success – and there is no doubt in my mind that this client will continue to offer online promotions.

Here at Orange Label, we were able to recognize the value of being connected and we have made the leap into the Social Networking: BLOG, Facebook , Myspace and Twitter. If you are reading this BLOG, it is fair to assume that you are connected to the online world – but is your company? Social Networking keeps people connected, its fun and its easy – - and I don’t know about you, but I hate to be out of the loop!

If you are ready to make this Social Networking Leap, here is a great article for reference: http://www.chrisbrogan.com/social-media-and-social-network-starting-points/

It’s ironic that someone like me who is opposed to newsletters performs pro bono work by producing two newsletters a year for a non-profit organization called Friends of Golf. But let me start at the beginning and explain my relationship with newsletters.

The concept behind newsletters is extremely noble. You wish to provide valuable information to a particular constituency, usually a customer, client or prospect base. Additionally, you wish to reach out and “touch” your customer on a regular basis and newsletters seem like a good vehicle since you’re also positioning yourself as the source by providing information deemed relevant.

The problem with newsletters is they are hard work. The first one or two are easy. Everyone is behind the initiative and wants to participate and solidify those customer/client relationships. Your team will help build your distribution list, do some of the writing and take photos to spruce up the piece a bit. But after the second one, enthusiasm wanes. Your team is out of ideas. There’s been no apparent return on the investment, which in this case is their time and energy. Your team pretends they’re busy when they see you walking toward them. “Hey, I’d love to help Boss, but I’m working on the most important project in the firm’s history.”

Said another way, “Cut me some slack dude. I don’t plan to waste any more of my valuable time on your inane idea. Our customers don’t have the time to read it and even if they did, they could care less about the five people from accounting that worked the recent Kiwanis Pancake Breakfast, Susie’s miniature schnauzer having six puppies and George winning Employee of the Month for his green Initiative. I mean limiting each employee to three toilet paper squares per day? I recently saw Phyllis trading a pack of cigarettes for two squares and Dwight was crouched outside the Men’s Room with a cardboard sign that read, ‘Will work for TP squares.’ Burt should win Employee of this Month since he’s been constipated for the past two weeks.”

Hopefully you’re beginning to understand my feelings toward newsletters. Now, a new form of communication has come along to rival newsletters and the initial excitement they create. It’s called blogging. Here’s how that works.

You’re the boss and you hire a Search Engine Optimization company. They need to justify the $20,000 per month retainer, so they recommend blogging and having all the employees take turns participating. Your employees get excited because they are now part of the marketing effort and have an opportunity to express themselves and be creative. However, they quickly realize that they didn’t have that much to express in the first place and if they could be creative on a consistent basis, they would be making a lot more than the cheesy wage you’re paying them.

So how do you produce newsletters and/or blogs that achieve the objectives stated previously? It’s simple. It’s called entertainment. It’s not enough to just mail something physically or electronically and feel good about the effort because you’ve communicated with your customer/client/prospect base. Something immediately going in the trash does not constitute a “touch” in the marketing world. You need to entertain your audience, not simply provide information that most will view as propaganda anyway.

A dozen years ago, the media sent out newsletters to keep advertisers informed on what was going on at their station or publication. The only one that didn’t get immediately tossed was one that always had a Rock ‘n Roll trivia contest. I couldn’t wait for that newsletter to show up and test my knowledge in that area. Plus, I didn’t stop after the quiz. I would actually read the articles around it and discover that the General Sales Manager’s daughter was a chip off the old block since she set the county record for most Girl Scout Cookies sold one year.

Since my Friends of Golf newsletter is used as a marketing tool to attract sponsors and prize donors, I leverage the famous people that are involved in the organization. Potential sponsors love the association and the chance to “rub elbows”, but I have to be careful since most of the celebrities don’t need or want additional publicity. So I came up with sections of the newsletter (and web site) that members can relate their Favorite FOG Memory. By doing this, I get stories from someone like Johnny Miller who says his favorite memory was meeting Carroll Shelby or Digger Phelps who says his favorite memory was having the opportunity to introduce his idol and longtime nemesis, John Wooden. I get two famous names for the price of one. Plus, when my readers discover that even heroes have heroes, it makes them real.

Readers like trivia sometimes more than hard core information or news. We’ll call this mindless entertainment since readers don’t always want to think. This past newsletter, called FOGhorn featured all the past Honorees since we‘re celebrating FOG’s 30th Anniversary. After giving a few facts about each one, I pointed out that combined they had won 106 Major golf championships and 21 were inducted into a Hall of Fame. Twenty were already in the World Golf Hall of Fame, while the legendary LA Times sportswriter, Jim Murray was in the Sportswriters Hall of Fame.

So the bottom line is if you really want to get serious about newsletters or blogs, you first need to entertain your constituency and soften them up before you inform them.

I recently attended an Advanced Google Adwords seminar and was blown away, and somewhat overwhelmed, by how many opportunities are now available to advertisers through this platform. As a leader in our agency of new business, I personally have administered our Google account for five years. What once was a “part-time” manageable tool to drive leads is now much more complex and requires full-time attention. We are now dedicating a full-time resource to this process to keep up with the ever changing “secrets” to increasing the effectiveness of our campaigns. For example, I learned that there are over 100 factors that can affect the quality score, which will affect your cost per click and ad placement. A high quality score will allow you to pay less than competitors for a higher ad rank. Knowing the “secrets” to quality score can give you the competitive edge needed in your industry at a lower overall investment. Knowing the quality score component when administering your campaign is only one piece of the puzzle – I suggest hiring a Certified Google Adwords Professional to take your account over if you are currently doing it on your own. Give Orange Label a call and we can help!

Welcome to Orange Label Art + Advertising’s Blog. Currently we’re remodeling some stuff. Please check back soon! Dont forget to check out our homepage for more information.

Orange Label Art + Advertising.com

ABOUT ORANGE LABEL ART + ADVERTISING

Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit Orange Label Art + Advertising.com

NEWPORT BEACH, California (February 5, 2009)—Orange Label Art + Advertising, one of Orange County, Calif.’s longest-standing privately held advertising agencies, announced today its successful acquisition of their newest account, Speech & Language Professional Services (SLPS). The agency credits its innovative team approach to identifying specific client needs and niches based on their Orange ExplorationTM, View from the FieldTM, and identifying “The Juice” – The true essence of a clients’ brand.

Keith and Kelly Thomas, owners of SLPS commented on why they selected Orange Label Art + Advertising as their agency of record. “Our experience with Orange Label has exceeded our expectations. We approached Orange Label to help us take our company to the next level. They presented us with such great creative solutions that we felt they really understood our type of business and objectives. I would characterize Orange Label as professional, creative, and flexible.”

Since announcing the new Orange Label Art + Advertising (OLAA) brand in March of 2007, OLAA has experienced remarkable growth in the Orange County advertising community.  “At Orange Label, our team’s mission is for our clients to lead their marketplaces with an inspired brand and experience a powerful and growing demand for their respective products and services. Our client-driven approach to advertising sets us apart from other agencies,” related Rochelle Reiter, co-owner of Orange Label.

Orange Label will be directing SLPS’s brand launch, which includes new logo, positioning, corporate identity package, trade show strategy, collateral materials and a new website in March 2009.   Their campaign will be targeted to speech therapists, families, and schools in Southern California. One of OLAA’s missions is to maintain SLPS’s reputation and their superior level of attention to children, speech therapists and schools.

ABOUT ORANGE LABEL ART + ADVERTISING

Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.

ABOUT SLPS

Speech & Language Professional Services has been helping make children’s futures brighter in the community while connecting superior speech pathology professionals with outstanding institutions. Their number one goal is to maintain personal, friendly, and productive relationships with their members. Furthermore, they are committed to providing Speech Pathologists career goals with the needs and expectations of schools, clinics, and parents.

NEWPORT BEACH, California (September 9, 2008) - Orange Label Art + Advertising (OLAA), a full service agency and one of Orange County’s longest-standing privately held advertising agencies, has acquired two new accounts; PacifiCord and Verve Wireless Inc.

PacifiCord, a HealthBanks Biotech Company located in Irvine, California is a private cord blood banking service. For almost a decade, HealthBanks has been a leader in the collection and storage of cord blood. “After careful consideration and evaluation of several agencies, we felt Orange Label best fit our needs. We really liked their process.  They quickly grasped the critical aspects of our business and provided us with a comprehensive marketing communications plan” said Dan Segal, CEO of PacifiCord.

Verve Wireless Inc. a wireless technology developer provides applications and services to publishers and media companies. Using the proprietary Verve Publishing Platform tm, content partners are able to extend their readership onto mobile phones – and other network-enabled devices. “Orange Label clearly identified our needs with a proposal that addressed all of our goals, from time line to content. Their attention to detail and creativity won us over!” said Kendall Marolda, Vice President of Local Market Development Verve Wireless.

“Our team is excited about the opportunities for both clients, we are their marketing partner and intend to creatively contribute to their success” said Rochelle Reiter, Vice President of Orange Label Art + Advertising.

ABOUT ORANGE LABEL ART + ADVERTISING

Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.

NEWPORT BEACH, California (August 15, 2007)—Orange Label Art + Advertising, formerly Hunter Barth Advertising, one of Orange County, Calif.’s longest-standing privately held advertising agencies, announced today its successful acquisition of three new accounts in just one month. The agency credits its innovative approach to developing Integrated Advertising Platforms for attracting U.S. Bancorp (Office Equipment Finance Services Division), The Tulsa Rib Company and Pro-Dex Inc. as addition to its already impressive client list.

“We chose Orange Label Art + Advertising as our agency of record because of their powerful creative strategies, online capabilities and media expertise. We felt we needed to take our company to the next level in terms of marketing strategy and Orange Label has the team to do just that,” explained Liz Parker, co-owner of The Tulsa Rib Company.

Since announcing the new Orange Label Art + Advertising (OLAA) brand in March of 2007, OLAA has experienced remarkable growth in the Orange County advertising community.

“At Orange Label, our team’s mission is for our clients to lead their marketplaces with an inspired brand and experience a powerful and growing demand for their respective products and services. Our client-driven approach to advertising sets us apart from other agencies,” related Rochelle Reiter, co-owner of Orange Label.

Orange Label has plans to direct several primary marketing initiatives for each of its new clients, including an office technology dealer “Bundled Financing Package” rebranding strategy for U.S. Bancorp; web and print campaigns for The Tulsa Rib Company; and a new brand platform for Pro-Dex Inc..

ABOUT U.S. BANCORP
U.S. Bancorp (NYSE: USB), with $223 billion in assets, is the parent company of U.S. Bank, the sixth-largest commercial bank in the United States. The company operates 2,499 banking offices and 4,867 ATMs, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. For more information, visit U.S. Bancorp on the web at www.usbank.com.

ABOUT THE TULSA RIB COMPANY
Tulsa Rib Company was established in 1981 in Orange, Calif. Moving away from its initial fine-dining continental catering, the partners developed their award-winning, delicious ribs for their new restaurant and created their now famous “gourmet barbecue” menu. Today, The Tulsa Rib Company is known as much for its incredible catering as its restaurant’s famous menu. The current owner, Steve Parker, has been a partner/owner of the Tulsa Rib Company since its inception. With his background in restaurant management, kitchen and recipe knowledge, vast catering experiences and overall business management expertise, the company is rapidly expanding to meet its growing demand for their delicious food. For more information, visit www.tulsarib.com.

ABOUT PRO-DEX INC.
With operations in Santa Ana, Calif. and Beaverton, Ore., Pro-Dex Inc. designs and produces products serving the medical, dental, factory automation and scientific research markets. The Company’s strategic focus is to get customers to market faster, at a lower cost and with a higher quality product. Pro-Dex Inc.’s products are found in hospitals, dental offices, medical engineering labs, scientific research facilities and high tech manufacturing operations around the world. Pro-Dex Inc. is a company based on the concept that everything done should create value: value for customers, value for suppliers, value for employees and value for shareholders. For more information, visit www.pro-dex.com.

ABOUT ORANGE LABEL ART + ADVERTISING

Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.