Archive for category Integrated Campaign

Wrap it Up, Get Noticed on the Road

Vehicle wraps are a powerful addition to an integrated marketing strategy that allow companies to mobilize their brand identity throughout their local community.
Headquartered in Burnsville, MN, Orange Label client Coordinated Business Systems saw the value in this unique opportunity to reinforce their strategic branding efforts, and ended the year by extending their corporate “brand look” to their new Ford Focus sales and service fleet. As you can see, the vehicle wraps leverage fun, eye catching graphics that drive visual attention while continuing to reinforce Coordinated as the market place leader in office technology solutions.

Recognized for their “team” approach to technology and customer service, the NASCAR style graphic approach was a great fit for them.  The robust  100% coverage design layers in a combination of existing brand elements that also appear throughout their integrated advertising plan such as their downtown Minneapolis Skyway ads, print ads, brochures, stadium ribbons and boards, website and landing pages, as well as their radio ads.   The impact of “driving” the brand out into the community is an exciting and fun way of getting attention and creates lasting memory units.  This strong visual presence is win-win for the company, employees, community, customers and prospects.

To launch the new look, fifteen employees were presented the first of these hot, new exciting cars prior to year-end.  And to add excitement to the unveiling, the roll-out was televised by the local NBC affiliate which featured Coordinated President, Jim Oricchio, situated high above the company parking lot, mega-phone in hand, shouting; “Gentleman, start your engines.”  As the engines engaged and the race flags waived, the newly wrapped cars sped out into the community.

Want to learn how you can make a powerful impact with branded vehicle wraps? Contact Orange Label today.