Archive for category Integrated Campaign
Wrap it Up, Get Noticed on the Road
Vehicle wraps are a powerful addition to an integrated marketing strategy that allow companies to mobilize their brand identity throughout their local community.
Headquartered in Burnsville, MN, Orange Label client Coordinated Business Systems saw the value in this unique opportunity to reinforce their strategic branding efforts, and ended the year by extending their corporate “brand look” to their new Ford Focus sales and service fleet. As you can see, the vehicle wraps leverage fun, eye catching graphics that drive visual attention while continuing to reinforce Coordinated as the market place leader in office technology solutions.
Recognized for their “team” approach to technology and customer service, the NASCAR style graphic approach was a great fit for them. The robust 100% coverage design layers in a combination of existing brand elements that also appear throughout their integrated advertising plan such as their downtown Minneapolis Skyway ads, print ads, brochures, stadium ribbons and boards, website and landing pages, as well as their radio ads. The impact of “driving” the brand out into the community is an exciting and fun way of getting attention and creates lasting memory units. This strong visual presence is win-win for the company, employees, community, customers and prospects.
To launch the new look, fifteen employees were presented the first of these hot, new exciting cars prior to year-end. And to add excitement to the unveiling, the roll-out was televised by the local NBC affiliate which featured Coordinated President, Jim Oricchio, situated high above the company parking lot, mega-phone in hand, shouting; “Gentleman, start your engines.” As the engines engaged and the race flags waived, the newly wrapped cars sped out into the community.
Want to learn how you can make a powerful impact with branded vehicle wraps? Contact Orange Label today.
Orange Label Art + Advertising is committed to the success of our clients. We believe that it is our purpose to empower our clients such that they lead their marketplace and experience a growing demand for their product or service. To us, this defines a THRIVING BRAND LEADER…
Orange Label client, Saint Louise Regional Hospital is dedicated to delivering quality, compassionate health care to South Santa Clara County, now and in the future. With this commitment to the local community, Saint Louise Regional Hospital truly embodies their positioning statement – Your Neighbor for Life. To communicate their mission and build brand awareness, Saint Louise recently launched an integrated advertising campaign.
The Saint Louise “Neighbor for Life” campaign includes a media mix of radio, print and online, and focuses on 6 key service lines over an 8 month marketing calendar. Promoted over a 4 week period, each service line features a physician or staff member of the Saint Louise team, representing both the individual and high level commitment to the local community.
“Saint Louise Regional Hospital’s ‘Neighbor for Life’ campaign furthers their commitment to growing with the community. Their dedication to advanced, quality care is combined with a passion for serving members of their community, and demonstrates their role as a THRIVING BRAND LEADER.”