Archive for category Design
WIIFM of the Month
Posted by Web Admin in Branding, Design, Integrated Campaign, Marketing Strategy on January 13th, 2012
Wrap it Up, Get Noticed on the Road
Vehicle wraps are a powerful addition to an integrated marketing strategy that allow companies to mobilize their brand identity throughout their local community.
Headquartered in Burnsville, MN, Orange Label client Coordinated Business Systems saw the value in this unique opportunity to reinforce their strategic branding efforts, and ended the year by extending their corporate “brand look” to their new Ford Focus sales and service fleet. As you can see, the vehicle wraps leverage fun, eye catching graphics that drive visual attention while continuing to reinforce Coordinated as the market place leader in office technology solutions.
Recognized for their “team” approach to technology and customer service, the NASCAR style graphic approach was a great fit for them. The robust 100% coverage design layers in a combination of existing brand elements that also appear throughout their integrated advertising plan such as their downtown Minneapolis Skyway ads, print ads, brochures, stadium ribbons and boards, website and landing pages, as well as their radio ads. The impact of “driving” the brand out into the community is an exciting and fun way of getting attention and creates lasting memory units. This strong visual presence is win-win for the company, employees, community, customers and prospects.
To launch the new look, fifteen employees were presented the first of these hot, new exciting cars prior to year-end. And to add excitement to the unveiling, the roll-out was televised by the local NBC affiliate which featured Coordinated President, Jim Oricchio, situated high above the company parking lot, mega-phone in hand, shouting; “Gentleman, start your engines.” As the engines engaged and the race flags waived, the newly wrapped cars sped out into the community.
Want to learn how you can make a powerful impact with branded vehicle wraps? Contact Orange Label today.
Thriving Brand Leaders Spotlight
Posted by Web Admin in Advertising, Design, Newsletter, OLAA Team Member, Thriving Brand Leaders on August 31st, 2011
Orange Label Art + Advertising is comprised of an integrated team of THRIVING BRAND LEADERS. Each and every team member embodies specific expertise in the advertising world, in conjunction with the ability to comprehensively understand the goals and objectives of each client.
Thriving Brand Leaders Spotlight: Sheri Audette, OLAA Graphic Designer
Sheri Audette grew up in the frozen tundra, Alaska. Finding her passion for design at a young age in painting, fashion and interior design from her mother—design was without a doubt the direction she would pursue. Sheri attended the Art Institute of Seattle, studying Visual Communications with a focus in Advertising + Graphic Design. Today she deeply involves herself in latest technology and design, staying well-versed in trends, style and the accelerated motion of subcultures.
Over the course of Sheri’s’ design career she has excelled in a variety of disciplines, including brand identity, brand strategy, print and web design, for an array of industries. Her work has been recognized by publications and industry organizations nationwide. Sheri loves the problem-solving aspect of design. Being able to understand and visualize what makes great design—as much as the heart + soul behind it.
Outside of work you can find Sheri juggling her many passions of collecting fonts, cooking, painting, exploring new places, dumpster diving for old wood and playing at the dog beach with her daughter and their Australian Shepherd, Marley.
“Everything we see, touch, hear, smell & taste is designed.
Design rules the world—bad design destroys it.”
OLAA Grows with New Design Talent
Posted by Web Admin in Design, New Business, News, Press Releases on August 24th, 2011
Orange Label Art + Advertising has recently grown their integrated advertising creative team to support recent account acquisitions. In addition to its already eclectic talent pool, Orange Label welcomes Sheri Audette, Graphic Designer.
Sheri Audette, graduate of the Art Institute of Seattle, where she studied Visual Communications with a focus in Advertising and Graphic Design, has joined Orange Label’s creative department. With previous agency and freelance design experience, Sheri is well-versed in a variety of disciplines including brand identity, brand strategy, print design and web design for an array of industries—her work has been recognized by publications & industry organizations, nationwide. Sheri brings a diverse perspective to the team and thrives in the problem-solving aspect of design—being able to understand and visualize what makes great design—as much as the heart and soul behind it.
“We are thrilled to have added our newest member Sheri Audette to the OLAA team. As a Senior Graphic Designer, Sheri has exceptional design sense and is skilled in everything from typography to illustration. Sheri has an eye for timeless art and is constantly looking at the right stuff. Well seasoned in advertising and marketing, Sheri brings a wealth of experience and resourcefulness to the Orange Label team,” stated Cade Garrett, Art Director.
Since announcing the new Orange Label Art + Advertising (OLAA) brand in March of 2007, Orange Label has experienced remarkable growth in the Orange County advertising community. This growth has resulted in the addition of several new clients and new extensions of client activity, including several re-brand launches, ample ad campaigns and an increase in digital initiatives.
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