Archive for category Branding
OLAA February Client Spotlight
Posted by Web Admin in Branding, Newsletter on February 16th, 2011
Applied Imaging Thrives with New Services
In today’s rapidly changing economy where budgets often get pinched and industries demand change, finding a business that can adapt to those changes, has the capacity to expand, and still provide superior service to their customers is uncommon. Applied Imaging, Orange Label client since 2005, has had the opportunity to thrive during this tough economy as well as offer new services that enhance their superior product offerings.
Applied Imaging is an Office Technology dealer that provides Managed Print Services and Document Management located in Grand Rapids Michigan. Early in 2011, Applied Imaging will be officially launching the addition of a Managed IT Services division. In addition to their new services, Applied will also be expanding from the Western Michigan region into Detroit by the end of 2011. Their growth will be accompanied by the addition of a new and dynamic website, a landing page strategy, print marketing sales materials and a aggressive radio campaign. Orange Label Art + Advertising has strategically helped create all of the marketing initiatives to ensure the marketing messages are powerfully integrated.
The Power of an Integrated and Consistent Promotional Strategy
Posted by Web Admin in Branding, Newsletter on February 10th, 2011
Real Results
The Power of an Integrated and Consistent Promotional Strategy
Greenwell Farms is a family-owned business (located on Kona, Hawaii) that has been growing, processing and roasting some of the finest 100% Kona Coffee since the late 1800’s. With their long heritage in quality and tradition, it is no surprise that Greenwell Farms is known as the experts of Kona Coffee! In 2010, Orange Label Art + Advertising – a Orange County Advertising Agency, refreshed the Greenwell Farms brand identity, while also implementing a new Social Media Strategy. The new organic brand and new presence on a variety of social sites, successfully increased customer engagement throughout 2010! In addition, Greenwell Farms experienced the true power of an integrated and consistent promotional strategy, with a significant increase in annual sales and overall brand awareness.
2010 Summary of Key Performance Indicators & Learning:
- 29% Increase in Overall Site Traffic
- 17% Increase in Store Traffic
- 20% Increase in Site Referrals
Greenwell Farms Kona Coffee and Social Media
Orange Label recently launched Greenwell Farms Social Media presence. It included a revamped Blog, F
acebook page, Twitter and YouTube. Please be sure to go check it out.
Dont forget to purchase $75 or more of some 100% Kona Coffee this month to get free shipping!
Great Ideas: Lucas / Astro Business Systems
Posted by Web Admin in Branding, Newsletter on February 9th, 2010
Lucas Business Systems and Astro Business Technologies, a California Central Valley Xerox Global Imaging Systems Group enlisted Orange Label Art + Advertising to create a brochure that would not only have great creative, but also generate real results! Additionally its a road-map for sales people to tell an intricate Lucas / Astro / Xerox story. Working with their Director of Training & Development and Director of Managed Print Services, Orange Label orchestrated a compelling message that differentiates from the competition. Each step, including their initial work-flow assessment, branded Managed Print Services program, Green Initiatives and Follow-up Service Guarantees is synergistic with how the sales people are trained.
Real Results: Tulsa Rib Company Loyal Patron Club
Posted by Web Admin in Branding, News, Newsletter on February 3rd, 2010
Real Results
Tulsa Rib Company Loyal Patron Club
Tulsa Rib Company, a leading, family-owned restaurant located in Tustin, CA, known for their legendary ribs, famous Tulsa Potatoes, tasty barbecue and friendly people, has been working with Orange Label for the past several years. It has been a goal, through the duration of the relationship between Tulsa and Orange Label, to create and implement effective marketing tactics, which generate real results.
Tulsa was looking for a way to say thank you to their many loyal Tulsa-goers, so Orange Label assisted in developing the Tulsa Loyal Patrons Club – an offer that rewards frequent customers by offering $10 towards the next Tulsa meal, for every $100 spent in the restaurant. To kick-start the promotion, the campaign was featured in ads running in OC publications and supported by in-restaurant promotion. The club proved to be a hit. Loyal Patrons were grateful for the rewards and the number of customers in the club has grown dramatically. It is safe to say there are even more loyal Tulsa-lovers now!
“Our Loyal Patron Program has increased traffic into the restaurant and increased guest check totals!”
- Liz Parker, Co-Owner of Tulsa Rib Company.
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Real Results: 120th Anniversary Celebration Ignites Momentum!
Posted by Mike Thompson in Branding, Media, New Business, News, Newsletter on December 21st, 2009
San Jose, CA based O’Connor Hospital is celebrating their 120th Anniversary. To promote this milestone, a unique logo was developed and it has become the focal point of an aggressive local print and mall banner campaign. The logo was also used to recognize the 120 years at The Spirit of O’Connor Gala in October to raise funds for O’Connor’s Imaging Services department.
The strategy of promoting O’Connor Hospital’s 120th Anniversary has generated strong market pressure and further enhanced the core identity of “It’s The Way We Care”.
Agency to Re-vitalize Calmont’s Brand for 2010 to Grow Business
Posted by Web Admin in Branding, New Business, News, Press Releases on December 9th, 2009
FOR IMMEDIATE RELEASE
CONTACT: Rochelle Reiter (949) 631-9900
rreiter@OrangeLabelAdvertising.com
ORANGE LABEL ART + ADVERTISING ANNOUNCES NEW CLIENT, CALMONT WIRE AND CABLE, INC.
Agency to Re-vitalize Calmont’s Brand for 2010 to Grow Business
NEWPORT BEACH, California (December 8, 2009)—Orange Label Art + Advertising, one of Orange County, Calif.’s longest-standing privately held advertising agencies, announced today that Santa-Ana based Calmont Wire and Cable, Inc., who engineers custom wire and cable solutions for a broad range of industries, has retained Orange Label Art + Advertising as their Agency of Record in order to re-launch the Calmont brand. Orange Label Art + Advertising credits Calmont’s selection to its specific branding process, including the ability to capture the “essence” of a company’s brand through creative research and design.
The opportunity in 2010 is to reignite the Calmont Wire and Cable brand such that it supports a sustainable new business strategy, produces a steady stream of qualified leads and achieves meaningful revenue and net profit growth. “We are revamping our brand image to be consistent with what we deliver to our customers,” said Bobbe Monteleone, President of Calmont.
Calmont Wire and Cable, Inc., founded in 1958, designs and manufactures wire and custom cable for medical, aerospace, military, robotics, computers, telecommunications and other precision applications requiring custom design. One of its early successes was developing extrusion technology to produce the first Hula Hoops for Wham-O. Currently, Calmont specializes in ultra-flexible and ultra-miniature wire and cable.
The Orange Label team created the positioning statement: Discover. Design. Deliver. to accurately portray the innovative and unique culture at Calmont Wire and Cable, Inc. Over the next few months, the new Calmont Wire and Cable brand will be unveiled as well as collateral and support materials. “We are excited to be working with such a talented group of people that really cares about the product they deliver and how it is delivered and used in the world,” said Rochelle Reiter, VP and Co-Owner of Orange Label Art + Advertising.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.
ABOUT CALMONT WIRE & CABLE, INC.:
Since 1958, Calmont Wire and Cable, Inc.’s mission has remained the same—to design and manufacture innovative technical solutions for critical applications requiring unparalleled performance. Calmont is known for supplying innovative solutions for a wide range of industries and applications (medical, aerospace, military, instrumentation and robotics). At Calmont, under the direction of Founder, Bill Chilcote, the first prototypes of a multi-lumen catheter were developed. Today, the multi-lumen catheter has become commonplace in operating rooms throughout the world. Calmont’s cables are used extensively in the medical market for ultrasound, electrode, defibrillator, EKG, dialysis, handheld instrument, catheter, implant and other applications. Their cables are specified and used by some of the largest medical manufacturers in the world. For more information, visit www.Calmont.com.
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Client Spotlight: 25 Years of Dedication
Posted by Mike Thompson in Awards, Branding, Media, News, Newsletter on November 12th, 2009
Donnellon McCarthy
Orange Label Art + Advertising built its foundation on long-term client relations. However, even by these standards, the 25 year relationship with Donnellon McCarthy, a Cincinnati-based office technology dealership, is remarkable and extremely newsworthy in the advertising industry. Even though they are b2b, we’ve used business-to-consumer advertising strategies with morning drive radio as the backbone of a strategy that has also included marketing materials from corporate brochures to delivering truck and vehicles wraps.
During the twenty-five year relationship, Donnellon McCarthy has remained independent in spite of two very significant roll-ups in the copier/office technology industry. They have passed the baton from one generation to the next, transitioned from selling analog to digital technology, experienced significant organic growth and expanded geographically to have a marketing area that includes Ohio, Kentucky and Indiana.
Economist says “Ramp up on Advertising and Marketing”
Posted by Rochelle Reiter in Branding, Media, News, Press Releases on October 14th, 2009
At the Vistage Economic Summit recently, Economist Alan Beaulieu, president of the Institute for Trend Research in New Hampshire cited several tips for business owners as the economy comes out of the recession, one being “Ramp up on Marketing and Advertising.” Read all the tips below!
Tips for business owners
Economist Alan Beaulieu says business owners should take action as the economy comes out of recession:
• The beginning of 2010 will be a golden time to expand: equipment and real estate will be inexpensive, interest rates low.
• Borrow as much money as possible because future interest rates will rise.
• Hire the exceptional talent that will be available through 2010.
• Cease activities that don’t create profit; eliminate unprofitable products.
• Ramp up marketing and advertising.
• Look for ways to sell in western Canada, Brazil and Australia. These countries are positioned for strong future growth. Russia and China are not positioned for growth.
• Define and tout your competitive advantage.
• Lead with optimism. Be the chief cheerleader.
List cited from The Orange County Register, October 2, 2009
What Color Is Your Brand?
Posted by Rochelle Reiter in Branding on October 2nd, 2009
Color Theory. There is a reason logos are designed with a color scheme in mind. Color says a great deal about your brand. Here is a quick overview of what some colors represent:
RED: associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.
ORANGE: represents enthusiasm, energy, joy, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.
BROWN: suggests stability and denotes masculine qualities.
YELLOW: is the color of sunshine. It’s associated with joy, happiness, intellect, and energy. It evokes pleasant and cheerful feelings.
GREEN: symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money. Green has great healing power. It is the most restful color for the human eye; it can improve vision. Green suggests stability and endurance.
BLUE: is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Blue is linked to conciousness and intellect.
PURPLE: is associated with royalty. It symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic.
WHITE: is associated with light, goodness, innocence, purity, and virginity. It is considered to be the color of perfection. White means safety, purity, and cleanliness. As opposed to black, white usually has a positive connotation.
BLACK: is associated with power, elegance, formality, death, evil, strength, authority and mystery.
Are you sending the appropriate message with color? What color is YOUR brand?
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