Archive for category Branding
WIIFM of the Month
Posted by Web Admin in Branding, Design, Integrated Campaign, Marketing Strategy on January 13th, 2012
Wrap it Up, Get Noticed on the Road
Vehicle wraps are a powerful addition to an integrated marketing strategy that allow companies to mobilize their brand identity throughout their local community.
Headquartered in Burnsville, MN, Orange Label client Coordinated Business Systems saw the value in this unique opportunity to reinforce their strategic branding efforts, and ended the year by extending their corporate “brand look” to their new Ford Focus sales and service fleet. As you can see, the vehicle wraps leverage fun, eye catching graphics that drive visual attention while continuing to reinforce Coordinated as the market place leader in office technology solutions.
Recognized for their “team” approach to technology and customer service, the NASCAR style graphic approach was a great fit for them. The robust 100% coverage design layers in a combination of existing brand elements that also appear throughout their integrated advertising plan such as their downtown Minneapolis Skyway ads, print ads, brochures, stadium ribbons and boards, website and landing pages, as well as their radio ads. The impact of “driving” the brand out into the community is an exciting and fun way of getting attention and creates lasting memory units. This strong visual presence is win-win for the company, employees, community, customers and prospects.
To launch the new look, fifteen employees were presented the first of these hot, new exciting cars prior to year-end. And to add excitement to the unveiling, the roll-out was televised by the local NBC affiliate which featured Coordinated President, Jim Oricchio, situated high above the company parking lot, mega-phone in hand, shouting; “Gentleman, start your engines.” As the engines engaged and the race flags waived, the newly wrapped cars sped out into the community.
Want to learn how you can make a powerful impact with branded vehicle wraps? Contact Orange Label today.
OLAA Honors THRIVING BRAND LEADERS
Posted by Web Admin in Awards, Branding, Marketing Strategy, News, OLAA Process on July 22nd, 2011
It is the mission of Orange Label to empower our clients such that they become THRIVING BRAND LEADERS. As part of this philosophy, we believe that our job is to help our clients become successful, resulting in powerful and growing demand for their product or service. One sign of a THRIVING BRAND LEADER is recognition by the outside world and we want to congratulate two of our clients that recently received recognitions of high honor in their industry.
Orange Label client Greenwell Farms, a gourmet coffee producer located in Hawaii, was recently announ
ced as the first place winner for their 100% Kona Coffee in the “Kona Division” during the Hawaii Coffee Association’s 2011 cupping contest! It is clear to see that Greenwell’s commitment to “proudly offering Kona Coffee to discerning gourmet coffee drinkers around the world” is not going unnoticed! For more information about Greenwell Farm’s award winning coffee, click here. To read more about the 2011 cupping contest, click here.
The second congrats goes to Orange Label client, Daughters of Charity Health System, for being recognized by U.S. News and World Report Best Hospital Rankings for two Los Angeles hospitals! This ranking recognizes the stand that the Daughters of Charity Health System has made for providing the utmost quality of compassionate health care through its people and practices. To read more about the U.S. News and World Report Hospital Rankings, click here.
Mobile Gets Results for Recovery Now
Posted by Rochelle Reiter in Branding, Marketing Strategy, Media, Mobile, News, Search Engine Marketing, Videos on July 15th, 2011
As consumers are increasingly relying on their smartphones to seek out information, having a presence on the mobile web has become an important element in a comprehensive web strategy. Orange Label client, Recovery Now TV strives to be the leader in their industry in the digital realm and as a response to this shift, recently launched an integrated mobile campaign.
To engage with a mobile audience, Orange Label launched Recovery Now TV’s optimized mobile website this month that detects when users are visiting from any smart phone. This enhanced website includes key features such as treatment-related videos, an informational blog, links to treatment centers and contact information with a click-to-call phone number, in a streamlined design that is easy to navigate from a small screen. A cost-effective mobile PPC campaign was launched in conjunction with the site, to drive activity and generate leads.
The inclusion of a mobile campaign has already proven to be a valuable addition to Recovery Now TV’s digital strategy (created by Orange Label Art + Advertising), as the launch has already resulted in facility admissions.
Celebrity Spokesperson Creates Talk and Brand Awareness for Coordinated Business Systems
Posted by Web Admin in Branding, Media, Newsletter, Radio Commercials on May 27th, 2011
Ron Gardenhire for Coordinated Business Systems
Incorporating a celebrity spokesperson in an advertising campaign is a powerful way to engage with your audience. When using a celebrity spokesperson it is important to position them in ways that will get attention. Coordinated Business Systems has featured Ron Gardenhire, the Minnesota Twins manager in their radio commercials going on 5 years. In 2010 and continuing in 2011 Ron and the President of Coordinated, Jim Oricchio have been highlighted in humor-oriented messages. The outcomes of have been:
1. More “talk” in the marketplace about Coordinated
2. Greater Brand Awareness for Coordinated
3. Faster recognition of the “Solutions” offered by Coordinated
Click the links below to listen to the Coordinated Business Systems Radio Commercials featuring Ron Gardenhire:
Document Management Radio Commercial
ProActive Managed IT Services Radio Commercial
To learn more about Orange Label’s radio advertising services, contact us today.
Leveraging Longevity: 75th Anniversary Sweepstakes
Posted by Rochelle Reiter in Branding, Media, News, Newsletter on April 25th, 2011
We recently posted about using milestones to leverage an Integrated Advertising Campaign and featured Starbucks’ new logo in celebration of their 40th Anniversary as a prime example. As a follow up to that post, we are featuring an example of an execution strategy for the business-to-business category.
Orange Label client, Martin Whalen Office Solutions celebrates its 75th anniversary in 2011 and they are using it as a cornerstone for their marketing activity. Using this milestone anniversary as an opportunity to leverage Martin Whalen’s longevity, and position Martin Whalen as a leader in Office Technology, Orange Label developed an Integrated Advertising Platform that includes result-driven campaigns supported by a year-long calendar of events, promotions, advertising and PR.
To kick-off the campaign, Martin Whalen recently launched its 75 Year Anniversary Office Technology Upgrade Sweepstakes. Promoted through radio advertising, customized landing pages and salesmarketing handouts, the sweepstakes features Chicago Cubs and White Sox ticket giveaways. In addition, three grand prize winners will each be presented with a $7,500 office technology upgrade for their business.
Benefits of this promotional strategy include the opportunity to:
- Reach a focused and relevant target demographic
- Generate qualified leads
- Increase brand exposure
- Support local businesses
- Position Martin Whalen as a thriving brand leader
Using Company Milestones to Launch Integrated Marketing Campaigns
Posted by Rochelle Reiter in Branding, Media, News, Uncategorized on April 20th, 2011
This year marked Starbuck’s 40th Anniversary, and like some companies, they’ve used the milestone as an opportunity to bring new life to their brand. This milestone marks the fourth refresh of the Starbuck’s brand in the past 40 years. One consistent element that has remained is the Siren, a mythological figure who represents the romance and creativity that inspired the founders of Starbucks 40 years ago. While the jury is still out about the new logo, one thing rings true, they’ve created a real “buzz” around their identity. To read more about the refreshed new logo and brand, visit www.starbucks.com/preview.
When the opportunity presents itself, Orange Label Art + Advertising will leverage client’s milestones to launch integrated campaigns much like Starbucks did with their refreshed logo strategy. Integrated campaigns leverage several different media vehicles to deliver the marketing message. When consumers are reached multiple ways, such as with traditional and digital forms of media, the marketing messages and brand are reinforced. Whether it’s through a refreshed logo, sweepstakes promotion, open house or media campaign theme, leveraging company milestones is a great way for a brand to stay top of mind with current customers, prospects and their community.
The Power of Real Testimonials
Posted by Alyse Vultee in Branding, Media on April 15th, 2011
O’Connor Hospital’s New Advertising Campaign: “My O’Connor Story”
It is Orange Label’s observation that, “your customers are often your best copy writers.” Authentic and candid customer comments can be one of the most relatable sources for messages you can communicate to your target market. Orange Label clients throughout the years have leveraged their own customers into powerful and integrated advertising campaigns – sharing engaging messages of success and customer benefits.
For this reason, we are excited to announce the launch of a new advertising campaign for client, O’Connor Hospital – located in San Jose, CA. The advertising campaign: “My O’Connor Story”, features real people and real stories. The campaign consists of service-line specific stories with real patient experiences. Each five week campaign will be supported by an integrated mix of local print, radio and online. In addition, O’Connor Hospital will be launching a campaign specific landing page that will show case all of the O’Connor stories. Visitors to the page will be able to browse through the featured stories and view the print ad creative for each.
“My O’Connor Story” adds a unique “realness” to O’Connor Hospital’s advertising that powerfully connects to the hospital’s positioning, It’s the Way We Care. The first story to kick-off the campaign promotes O’Connor Hospital’s Wound Care Clinic – sharing a local resident’s heart-warming story of overcoming her struggles with a diabetic wound and how the Wound Care team was able to heal her wound. With the power of the patient’s words, the story highlights the real patient benefit with O’Connor Care and tells the story of why the patient states, “I have my freedom back.” (See link to image of “My O’Connor Wound Care Story” at the bottom of the post)
“It was so inspiring to meet the O’Connor Hospital patients and listen to their stories of how O’Connor Care made a difference in their lives. The stories that will be shared this year through the “My O’Connor Story” campaign are touching, motivating and attention-grabbing… I am excited to see how these stories will encourage others to make O’Connor Hospital part of their “story” of health and healing,” said, Integrated Advertising Supervisor.
OLAA February Client Spotlight
Posted by Web Admin in Branding, Newsletter on February 16th, 2011
Applied Imaging Thrives with New Services
In today’s rapidly changing economy where budgets often get pinched and industries demand change, finding a business that can adapt to those changes, has the capacity to expand, and still provide superior service to their customers is uncommon. Applied Imaging, Orange Label client since 2005, has had the opportunity to thrive during this tough economy as well as offer new services that enhance their superior product offerings.
Applied Imaging is an Office Technology dealer that provides Managed Print Services and Document Management located in Grand Rapids Michigan. Early in 2011, Applied Imaging will be officially launching the addition of a Managed IT Services division. In addition to their new services, Applied will also be expanding from the Western Michigan region into Detroit by the end of 2011. Their growth will be accompanied by the addition of a new and dynamic website, a landing page strategy, print marketing sales materials and a aggressive radio campaign. Orange Label Art + Advertising has strategically helped create all of the marketing initiatives to ensure the marketing messages are powerfully integrated.
The Power of an Integrated and Consistent Promotional Strategy
Posted by Web Admin in Branding, Newsletter on February 10th, 2011
Real Results
The Power of an Integrated and Consistent Promotional Strategy
Greenwell Farms is a family-owned business (located on Kona, Hawaii) that has been growing, processing and roasting some of the finest 100% Kona Coffee since the late 1800’s. With their long heritage in quality and tradition, it is no surprise that Greenwell Farms is known as the experts of Kona Coffee! In 2010, Orange Label Art + Advertising – a Orange County Advertising Agency, refreshed the Greenwell Farms brand identity, while also implementing a new Social Media Strategy. The new organic brand and new presence on a variety of social sites, successfully increased customer engagement throughout 2010! In addition, Greenwell Farms experienced the true power of an integrated and consistent promotional strategy, with a significant increase in annual sales and overall brand awareness.
2010 Summary of Key Performance Indicators & Learning:
- 29% Increase in Overall Site Traffic
- 17% Increase in Store Traffic
- 20% Increase in Site Referrals
Greenwell Farms Kona Coffee and Social Media
Orange Label recently launched Greenwell Farms Social Media presence. It included a revamped Blog, F
acebook page, Twitter and YouTube. Please be sure to go check it out.
Dont forget to purchase $75 or more of some 100% Kona Coffee this month to get free shipping!
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