Archive for category Awards
Thriving Brand Leader Spotlight: Wes Phillips, Agency Principal
Posted by Web Admin in Awards, Newsletter, OLAA Team Member, Thriving Brand Leaders on October 29th, 2012
An Agency Principal and CEO of Orange Label, Wes Phillips joined the Agency in 1983. Over the first seven years he learned every aspect of the business, and in 1990 was named CEO.
Wes’ vision is “Thriving Quality of Life,” which he demonstrates by fostering leadership and passion within Orange Label and its clients. Both groups benefit from Wes’ stand and as a result are Thriving Brand Leaders. Recognized for his commitment to leadership, Wes is invited to conduct seminars /workshops throughout America and was awarded the President’s Award by the Mihaylo College of Business at California State University, Fullerton, where he graduated in 1976.
Recently, Wes earned nominations in Vistage International’s 2012 Member Leadership Awards. The annual awards honor the inspiring business and community achievements of Vistage members who best exemplify the organization’s values and its six cultural imperatives: Collaboration, Courage, Impact, Innovation, Judgment, and Passion. A member of Vistage since 1990, Wes is being acknowledged for Impact and Passion.
These traits, and his commitment to foster leadership, courage and personal growth within the Orange Label team, inspire OLAA members to embrace “Thriving Quality of Life” and share this vision with the community.
THRIVING BRAND LEADER SPOTLIGHT: John Lowery, President of Applied Imaging
Posted by Web Admin in Awards, Marketing Strategy, Newsletter, Sales Marketing, Thriving Brand Leaders on August 17th, 2012
We live in a fast-paced , information driven, and evolving world. The same can be said about the current business environment; it is fierce, aggressive and competitive. Change is necessary and the sand in the hourglass is shrinking. How does a business thrive in such a demanding environment? This might sound a bit daunting to some business leaders; in fact my perpetual pessimistic nature gets the best of me sometimes. The truth is the marketplace today, though competitive, provides businesses with a multitude of opportunities. However, to tap into these opportunities, a business leader has to be willing to evolve.
Applied Imaging, Michigan’s premier independently owned and operated provider of document imaging and managed information technology services, is a THRIVING BRAND LEADER and a great example of how a business successfully evolves and leverages opportunities.
“We got to about $9 million in sales and we stalled there,” John Lowery, President of Applied Imaging explains. “We were growing a little bit, but not like we wanted to.”
Applied Imaging needed to quickly change their business model. So, they invested internally with extensive management training, worked with expert business consultants to implement crucial and forward-thinking strategies, and reached out to their current and potential customers through a strong integrated advertising campaign. Applied also made strategic acquisitions and committed themselves to give back to the community that had supported them since the beginning.
“We went out and looked for expertise in our industry and implemented those strategies we learned,” Lowery said. “It’s available to a lot of companies, but you have to take it and do something with it.”
These vital changes to their business model propelled Applied into a vibrant, growing and forward-thinking corporation that recently achieved $26 million in revenue. The business world took notice, fast. This year, John Lowery was named the 2012 Michigan Small Business Person of the Year by the U.S. Small Business Administration for Applied’s commitment to innovative marketing, growth and community leadership.
The marketplace is a demanding obstacle course, plaguing business leaders unwilling to meet the challenge. However, as Applied Imaging has demonstrated, companies can successfully maneuver through barriers by leading with a long-term vision, building a strong internal team, leveraging the power of outside resources and implementing smart integrated marketing campaigns. The bottom line – - Applied Imaging is a THRIVING BRAND LEADER in the fast lane.
THRIVING BRAND LEADER SPOTLIGHT: Coordinated Business Systems
Posted by Web Admin in Awards, Design, Mobile, Newsletter, Thriving Brand Leaders on June 28th, 2012
It’s summertime and for many people that means, sunny weekends by the pool, lighting up the grill and a much needed vacation. However, for the ardent wave or swell enthusiast the season may be marked by summer doldrums due to overcrowded beaches. Not all is lost fellow ocean dwellers; we all know that with persistence and “local smarts” open beaches and swell abound to satisfy all of our H2O cravings.
The same can be said about today’s ever evolving and competitive marketplace where companies can be easily lost in the crowd with no “market swell” in sight. To stay afloat, a comprehensive web strategy has become essential in keeping prospects and customers engaged and your company relevant.
Orange Label client and thriving brand leader, Coordinated Business Systems recently launched its own mobile website as part of their integrated marketing strategy. By utilizing a mobile platform, Coordinated empowers its prospects and clients through a streamlined design, focused content, mobile forms, click-to-call phone numbers and informative video. By expanding their digital capability Coordinated not only offers a powerful mobile experience, they differentiate themselves as a savvy industry leader.
And finally, speaking of “swell” responses, earlier this year at the ImageSource Magazine 2012 Perfect Image Awards, 
Coordinated Business Systems was presented the award for Outstanding Use of Website Technology. The newly launched mobile site synergistically aligns with Coordinated’s award winning main site, yet is specifically designed to leverage the abbreviated needs of smart phone web surfers. Orange Label was honored to have designed and programmed both.
To view Coordinated Business Systems’ full or mobile website, visit www.coordinated.com from your device of choice.
Copiers Northwest Receives Pros Elite 100 Award
Posted by Web Admin in Awards, Events, News, Press Releases, Thriving Brand Leaders, Uncategorized on December 2nd, 2011
Exceptional Service Leads to Recognition as One of Top 100 Dealers
in the United States
SEATTLE, WA (Dec. 1, 2011) — Copiers Northwest has been selected to receive the Pros Elite 100 award designation on Thursday, December 1, 2011. “The award is given to the top 100 independent office technology organizations in the United States based on their servicing ability”, according to Steve Rolla, senior partner at Pros Elite Group and founder of the award program.
“Achieving Pros Elite 100 status is the pinnacle of an independent office technology company’s achievement, and clearly identifies them as providing the finest customer service in their area,” said Rolla.
Copiers Northwest submitted itself to a year-long assessment of its service in order to qualify for the award, and simultaneously underwent various training programs to increase performance to meet elite status standards. The receipt of this national recognition celebrates Copiers Northwest for its culture of exceptional customer service and its dedication to demonstrating excellence in the document imaging industry.
“Copiers Northwest maintains an active commitment to assessing and elevating our practices to ensure we are delivering the best possible service to our customers,” said Gregg Petrie, president of Copiers Northwest. “The Pros Elite 100 award is indicative of the additional processes we’ve implemented to enhance our service standards, as well as the unwavering commitment of Copiers Northwest to ensure we provide the best possible experience for our customers. It’s gratifying to see our extra efforts are reflected in this achievement.”
Copiers Northwest is to receive the award at the Pros Elite 100 ceremony at their Seattle Corporate Headquarters on Thursday evening to celebrate the award and the company’s commitment to providing the highest degree of service to its customers.
ABOUT COPIERS NORTHWEST:
Copiers Northwest has helped businesses and organizations manage change, streamline workflow and control document related expenses by providing superior quality multi-function copier, printer and software solutions for over 25 years. Based in the Washington state, Copiers Northwest operates as a premier, nationally-recognized dealership representing the world’s leading manufacturers of document output and document management technology. Using innovative programs, creative solutions and local people, Copiers Northwest succeeds in ensuring that customers establish and maintain business roles in their industries. Copiers Northwest truly provides customers with new ideas and customized solutions that increase their overall success and profitability.
ABOUT THE PROS ELITE 100 AWARD:
The Pros Elite 100 Award represents the top 100 independent office technology organizations in the United States based on their servicing ability. The rigorous standards of the Pros Elite Group certification is comprised of a thorough third party assessment of service operations, advanced training for service management and customer relations skills, and a commitment to ongoing performance measurement. Companies acknowledged by this designation undergo a year-long process of service training and assessment along with additional extensive efforts to be recognized as providing the highest level of customer service in their industry.
Thriving Brand Leader Spotlight: Recovery Now TV
Posted by Web Admin in Awards, Marketing Strategy, Mobile, Newsletter, Thriving Brand Leaders, Uncategorized on December 1st, 2011
Orange Label client, Recovery Now TV, is dedicated to helping those seeking recovery from addiction to drugs and alcohol. With a digital-focus in effort to reach those who need help from any location, Recovery Now TV launched a mobile website earlier this year that encompasses treatment center information, ways to instantaneously connect with support staff, inspiring videos sharing stories of triumph over addiction and more.
Recovery Now TV’s mobile website was recently awarded a Platinum Award, the highest distinction in the 2011 MarCom Awards. This recognition honors excellence in marketing and communications and confirms their position as the leader in the digital realm of their industry. To Orange Label, the acknowledgement demonstrates THRIVING BRAND LEADERSHIP.
Want more? Contact Orange Label today to learn how you can thrive.
OLAA Honors THRIVING BRAND LEADERS
Posted by Web Admin in Awards, Branding, Marketing Strategy, News, OLAA Process on July 22nd, 2011
It is the mission of Orange Label to empower our clients such that they become THRIVING BRAND LEADERS. As part of this philosophy, we believe that our job is to help our clients become successful, resulting in powerful and growing demand for their product or service. One sign of a THRIVING BRAND LEADER is recognition by the outside world and we want to congratulate two of our clients that recently received recognitions of high honor in their industry.
Orange Label client Greenwell Farms, a gourmet coffee producer located in Hawaii, was recently announ
ced as the first place winner for their 100% Kona Coffee in the “Kona Division” during the Hawaii Coffee Association’s 2011 cupping contest! It is clear to see that Greenwell’s commitment to “proudly offering Kona Coffee to discerning gourmet coffee drinkers around the world” is not going unnoticed! For more information about Greenwell Farm’s award winning coffee, click here. To read more about the 2011 cupping contest, click here.
The second congrats goes to Orange Label client, Daughters of Charity Health System, for being recognized by U.S. News and World Report Best Hospital Rankings for two Los Angeles hospitals! This ranking recognizes the stand that the Daughters of Charity Health System has made for providing the utmost quality of compassionate health care through its people and practices. To read more about the U.S. News and World Report Hospital Rankings, click here.
LOCAL AD AGENCY WINS 2010 MARCOM AWARDS
Posted by Web Admin in Awards, News, Press Releases on November 11th, 2010
FOR IMMEDIATE RELEASE
CONTACT: Rochelle Reiter, (949) 631-9900
rreiter@orangelabeladvertising.com
LOCAL AD AGENCY WINS 2010 MARCOM AWARDS
Orange Label Art + Advertising awarded top honors for digital efforts by the Association of Marketing and Communications Professionals
NEWPORT BEACH, California (November 15, 2010)—Orange Label Art + Advertising (OLAA), a full-service agency and one of Orange County’s longest-standing privately held advertising agencies, has been awarded several prestigious digital awards from MarCom – The Association of Marketing and Communications Professionals.
Orange Label Art + Advertising received a Gold award for the overall design and development of the Calmont Wire & Cable website, which launched in June, 2010. In addition, Orange Label received the Gold award for Coordinated Business Systems’ Website Homepage design, which will be launching this month (November, 2010). “We are excited to be recognized for our website strategies for several of our clients this year. Websites are the faces of a companies today, and when executed effectively, they can perform as your best salesperson, 24/7.” Said Wes Phillips, CEO.
Orange Label’s strategy and design for the Greenwell Farms Blog was also recognized this year, receiving a Platinum award. Greenwell Farms is known for their authentic 100% Kona Coffee. With the large following that Greenwell has, the 2010 launch of an integrated digital platform, allows Greenwell to stay top-of-mind with their customers – driving sales and increasing brand awareness. The integrated platform consists of a blog, Social Media (facebook, twitter, Flickr and YouTube) and regular email promotions. “The enhanced online presence that Greenwell has established this year has opened a new and creative way of communicating with their customers world-wide on an ongoing basis.” Said Account Lead, Alyse Vultee, Integrated Account Supervisor.
For their creative work with Seattle, Washington based company, Copiers Northwest, Orange Label received the gold award for one of a series of 9 online Videos. The series of web videos that Orange Label assisted in scripting, directing, producing and editing, will be included as engaging and interactive online video content on the new Copiers Northwest website (which is currently in development).
Orange Label was proud to receive several digital recognitions from MarCom’s 2010 Awards as well as additional acknowledgements for logo design, brochure design and direct marketing email design. To view a full list of Orange Label’s MarCom acknowledgements, please visit: http://www.marcomawards.com/.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit OrangeLabelAdvertising.com.
ABOUT MARCOM AWARDS
MarCom Awards (started in 1995), is an international competition for marketing and communication professionals involved in the concept, writing and design of marketing and communication programs and print, visual and audio materials. The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence. The competition has grown to perhaps the largest of its kind in the world. A look at the winners shows a range in size from individual communicators to media conglomerates and Fortune 50 companies. The competition is so well thought of in the industry that national public relations organizations, local ad clubs, and local business communicator chapters are entrants. To learn more about MarCom, please visit: http://www.marcomawards.com/.
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ORANGE LABEL ART +ADVERTISING TAKES ON BRAND AFFINITY TECHNOLOGIES’ netBAT ONLINE AD CAMPAIGN
Posted by Mike Thompson in Awards, News, Newsletter, Press Releases on September 30th, 2010
FOR IMMEDIATE RELEASE
CONTACT: Rochelle Reiter, (949) 631-9900 rreiter@OrangeLabelAdvertising.com
ORANGE LABEL ART +ADVERTISING TAKES ON BRAND AFFINITY TECHNOLOGIES’ netBAT ONLINE AD CAMPAIGN
Brand Affinity Technologies launch of netBAT in August 2010, excites consumers, publishers and advertisers with a new online editorial content experience. Orange Label provides creative and strategic collaboration in launching consumer focused online ad campaigns.
NEWPORT BEACH, California (September 30, 2010)—Orange Label Art + Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, announces the launch of new online ad campaigns for Brand Affinity Technologies newest product, netBAT. Having worked with BAT since 2007, assisting with branding, design, advertising, search engine marketing and media planning, Orange Label was excited to work with BAT on netBAT’s online ad campaigns.
The netBAT platform provides users with a new interactive online editorial experience. netBAT “activates” online editorial photos of celebrities and athletes with apps that pull content from Twitter, Google, YouTube and other web content – ALL without making users leave the site. To experience netBAT, visit www.netBAT.com or visit one of the leading news or lifestyle sites, such as: Fox Sports, the New York Daily News, the San Francisco Chronicle – and look for the netBAT Logo on the editorial photos.
With the launch of netBAT in August, Orange Label has developed three multi-level online ad campaigns to run within the netBAT platform. “Our challenge was to create a message and design that would not only engage users, but also educate them real-time, since the ads are running within the netBAT window.” said Orange Label’s Integrated Account Supervisor, Alyse Vultee. Each of the ad campaigns were designed to build marketplace awareness for netBAT through creative “how-to” messaging, such as: We Bring The Apps To You. “Orange Label developed unique creative strategies for netBAT’s online ad campaigns, while delivering the quick turnaround we needed.” said Brand Affinity Technologies VP of Marketing, Allie Savarino Kline.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit Orange Label Art + Advertising.com
ABOUT BRAND AFFINITY TECHNOLOGIES (BAT)
Founded in 2007, BAT unlocks the marketing power of celebrity through research, endorsements, and interactive experiences. BAT’s research engine provides daily analysis of more than 38,000 celebrities and athletes. Advertisers use this analysis on BAT‘s Endorsement Platform to identify, license, and activate the most effective talent for their campaigns. Currently available endorsement talent includes more than 3,600 athletes and celebrities. BAT also leverages its research engine to engage consumers directly through netBAT (www.netbat.com), which transforms celebrity content into interactive app experiences on leading websites. Learn more about BAT, visit www.brandaffinity.net Or to learn more about netBAT, visit www.netBAT.com.
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Client Spotlight: 25 Years of Dedication
Posted by Mike Thompson in Awards, Branding, Media, News, Newsletter on November 12th, 2009
Donnellon McCarthy
Orange Label Art + Advertising built its foundation on long-term client relations. However, even by these standards, the 25 year relationship with Donnellon McCarthy, a Cincinnati-based office technology dealership, is remarkable and extremely newsworthy in the advertising industry. Even though they are b2b, we’ve used business-to-consumer advertising strategies with morning drive radio as the backbone of a strategy that has also included marketing materials from corporate brochures to delivering truck and vehicles wraps.
During the twenty-five year relationship, Donnellon McCarthy has remained independent in spite of two very significant roll-ups in the copier/office technology industry. They have passed the baton from one generation to the next, transitioned from selling analog to digital technology, experienced significant organic growth and expanded geographically to have a marketing area that includes Ohio, Kentucky and Indiana.
ORANGE LABEL MAKES LIST SECOND YEAR IN A ROW
Posted by Mike Thompson in Awards, News, Press Releases on October 27th, 2009
Named one of the fast-growing companies by the Orange County Business Journal
NEWPORT BEACH, California (October 27, 2009)—Orange Label Art + Advertising (OLAA), a full service agency and one of Orange County’s longest-standing privately held advertising agencies, was recently named as one of Orange County’s “Fast-Growing Privately held Companies”, by the Orange County Business Journal for the second year in a row.
The third annual “Fast- Growing” list ranks 100 businesses by revenue growth from June 2007 through June 2009. Orange Label Art + Advertising experienced 15% growth over a 2 year period and ranked number 90th on the list.
“We are pleased with the Business Journal’s recognition, especially considering the ongoing economic challenges with which all companies have to contend” said Wes Phillips, CEO of Orange Label Art + Advertising. “Our success is directly related to the commitment of our talented team members, the confidence our clients have in our creativity and the measurable results that are generated.”
The Orange County Business Journal honored those companies that made the list with an awards ceremony held in on October 15th at the Irvine Hyatt Regency. Several Orange Label Art + Advertising team members attended, including Wes Philips, CEO, Ian Crockett, President and Rochelle Reiter, Vice President.
ABOUT ORANGE LABEL ART + ADVERTISING
Orange Label Art + Advertising, formerly Hunter Barth Advertising, is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.
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