About Orange Label Art + Advertising (OLAA)

Orange Label Art + Advertising,  is 40 years young and one of Orange County’s longest-standing privately held advertising agencies. Orange Label is an integrated advertising agency that combines an inspired mixture of art and advertising with direct response tactics, which cause our clients to experience dramatic market share growth and become THRIVING BRAND LEADERS.

Key differentiators for the company include its propreitary process which includes the Orange Exploration™ approach to fact-finding, View from the Field™ powerful research techniques, and The Juice™ branding method.

The agency principals are Wes Phillips and Rochelle Reiter.

About OLAA Blog Contributors

Wes Phillips
Wes has an unwavering commitment to generating Leadership, which enhances the quality of life. One of the functions of Leadership is the ability to wisely translate an intention into reality and sustain it. Wes has the ability to help Orange Label Art + Advertising clients specifically identify their company’s long-term intention and then with savvy marketing and advertising strategies, assist them in sustaining their business intention. The bottom line is Orange Label Art + Advertising clients become THRIVING BRAND LEADERS. As THRIVING BRAND LEADERS, Orange Label Art + Advertising clients experience increased sales, improved gross profit margins, greater net profit and, most importantly, higher long-term business value for all stakeholders.

Wes became part of the Orange Label Art + Advertising team in 1983. The first seven years he learned every aspect of the agency business. In 1990, Wes became Chief Executive Officer.

As a result of his commitment to Leadership, Wes has been invited to conduct seminars and workshops for companies throughout North America. He currently sits on the “Board of Advisors” for one privately held company. He has been awarded the President’s Award by the College of Business and Economics at California State University, Fullerton, his alma mater.

Rochelle Reiter
A Southern California native, Rochelle has been on a fast track at Orange Label Art + Advertising since the day she graduated from Cal State Fullerton’s School of Business and Economics. Beginning her career as the agency’s Media Assistant, she was quickly promoted into a Media Director role in which she managed the broadcast and print activities for Orange Label Art + Advertising clients in over 200 markets nationwide.

Sensing that her well-rounded business skills and affable personality were well suited to working directly with the clients and directing all their marketing and advertising activity, Rochelle made the lateral move into Orange Label Art + Advertising’s Account Service Division. From there, she wasted no time in being promoted to Senior Account Manager and recently to the position of Orange Label Art + Advertising’s Vice President. As a key member of the agency’s management team and providing valuable input into its strategic direction, Rochelle has found time to return to Cal State Fullerton, participating in Professor For A Day, being a founding member of the Business Department’s Honors Networking Program and speaking at other student functions. She has also earned a MBA in International Business and was a nominee for the Orange County 2001 and 2011 Women in Business Awards.

Rochelle is active in Vistage as a member of a Key Executive Group. Her interest is to further hone here leadership skills in order to enhance the performance of client’s marketing strategies.