Did you know that more than 70% of web users watch online video every week? And that 75% of smartphone owners watch video on their phone, with 26% watching videos on their phone every day? This level of engagement proves that video is not only attracting audiences, but is also sought out as a key platform for receiving information.
Many brands understand these facts and are taking advantage of this opportunity to visually and verbally share their message. Whether a nonprofit organization, B2C company or a B2B service provider, the benefits of online video are powerful.
- Storytelling: Videos provide a creative outlet to share your brand’s story in a personal and compelling manner. Simple or complex stories can be shared concisely, making it simple for audiences to connect to a brand and become engaged.
- Education: Related to storytelling, the video platform lends itself to demonstrating how a product works or explaining the benefits of a service.
- Website Performance: Videos act as an interactive component of a website that keeps visitors on pages longer, which enhances lead conversion. In addition to users, videos also positively impact SEO as search engines include video listings in search results. The more listings, the higher the traffic and as a result, a greater number of leads.
- Increased Reach: Whether posted on a company’s website or through social media channels, users can share an online video with their own network. When sharing gains traction, a video has the potential to become viral and reach a greater audience than ever anticipated.
Orange Label client, Center of Excellence on Elder Abuse and Neglect at University of California, Irvine, understood the power of video and used this as a vehicle to launch “Ageless Alliance,” a social justice movement to eliminate elder abuse in our society. With the assistance of the OLAA team, Ageless Alliance produced two 3-minute videos and three PSA’s.
After previewing one of the videos that portrayed the impact of the elder abuse epidemic, the U.S. Administration on Aging asked UC Irvine to launch Ageless Alliance nationally and share the movement’s videos at the White House symposium recognizing World Elder Abuse Awareness Day on June 14, 2012. Since then, the videos have been shared across the nation and the movement has received hundreds of new members online. To view the Ageless Alliance videos, visit www.agelessalliance.org.
To learn how your message and website performance can benefit by video, contact Orange Label today.