When searching for a product or service, Google is often the first place a consumer goes to find what they need. And if your website doesn’t appear in the top results, then your business is missing major opportunities to connect with customers and prospects online. The top ranking listing on Google receives 3 times the average click-through-rate (CTR) as the second listing, and listings on the entire first page of Google receive 4 times the CTR as listings on page 2.
So how do you increase the likelihood of a top ranking presence on Google? The answer is search engine optimization (SEO). SEO is the implementation of enhancements to a website’s code, content and inbound links to improve non-paid search engine rankings for targeted keywords extending beyond your company’s name. Over time through a long-term strategy, SEO can drastically grow the amount of consumer traffic and improve the quality of traffic – increasing the number of qualified online leads.  In addition, an SEO strategy works 24 hours a day to help a company remain competitive in their marketplace and increase brand awareness.
SEO can be implemented at varying levels, depending on the objectives of the strategy and the keywords targeted. The more general the keyword, the more difficult rankings will be to achieve. You will also want to review your website to ensure that your site content is optimized (front-end and back-end) to ensure that your site is being read/reviewed by “spiders” accurately. Google spiders continue to get smarter as Google is constantly changing algorithms and evolving search functionality, in efforts of making sure no one is “gaming the system.” To stay up with all of Google latest trends and best-practices, many vendors are becoming Google Certified, a certification that entails training and sharing information that Google makes available for programmers and advertisers.
At Orange Label, we have maintained an aggressive SEO campaign for our own website for more than 5 years and the results have been incredible. Both our  website and landing pages rank in the top two organic search positions for at least 7 major keyword phrases (including “orange county branding” , “Southern California radio advertising”, “Orange County advertising” and “Southern California Advertising”) The result has been and continues to be a steady stream of qualified new business leads.
Are the right audiences finding you online? Contact Orange Label today.