Orange Label Art + Advertising is comprised of an integrated team of THRIVING BRAND LEADERS. Each and every team member embodies specific expertise in the advertising world, in conjunction with the ability to comprehensively understand the goals and objectives of each client.

Thriving Brand Leaders Spotlight:
Colleen Haberman, OLAA Integrated Advertising Special Projects

If you had asked Colleen when she was 10, “what do you want to be when you grow up,” advertising would not have been on her top ten list.  However, as chance would have it, on a bet, she took her first advertising job as a copywriter and the rest of the story remains history.   In 1985, following 10 years of commuting on freeways, she looked for something closer to home and found it at Orange Label (then known as Hunter Barth, Inc.).

Since that time, she has held positions on both the client and creative sides.  Somewhere between those two, Colleen found a niche which involved Special Projects that required skills from both, such as manufacturer co-op programs, TV/ video scripting/ production, signage creation/installation and vehicle wraps.   As a Thriving Brand Leader, she has always worked towards creating positive, successful outcomes for our clients as well as the agency.

When not doing her thing at Orange Label, she’s either rocking to the sounds of the 60’s or she and hubby are spending fun time with the family dog, Sweetie Bear.  Yes, she is a dog person but aside from that, a true Orange Label team player!