Archive for January, 2012
OLAA Monthly Favs: Surf VS. Ski
Posted by Web Admin in Uncategorized on January 13th, 2012
January is snowboard and ski season, but in Orange County it’s surf season all year long! Which do you prefer… surf or ski?
Thriving Brand Leaders Spotlight
Posted by Web Admin in Newsletter, OLAA Team Member, Thriving Brand Leaders on January 13th, 2012
Orange Label Art + Advertising is comprised of an integrated team of THRIVING BRAND LEADERS. Each and every team member embodies specific expertise in the advertising world, in conjunction with the ability to comprehensively understand the goals and objectives of each client.
Thriving Brand Leaders Spotlight:
Colleen Haberman, OLAA Integrated Advertising Special Projects
If you had asked Colleen when she was 10, “what do you want to be when you grow up,” advertising would not have been on her top ten list. However, as chance would have it, on a bet, she took her first advertising job as a copywriter and the rest of the story remains history. In 1985, following 10 years of commuting on freeways, she looked for something closer to home and found it at Orange Label (then known as Hunter Barth, Inc.).
Since that time, she has held positions on both the client and creative sides. Somewhere between those two, Colleen found a niche which involved Special Projects that required skills from both, such as manufacturer co-op programs, TV/ video scripting/ production, signage creation/installation and vehicle wraps. As a Thriving Brand Leader, she has always worked towards creating positive, successful outcomes for our clients as well as the agency.
When not doing her thing at Orange Label, she’s either rocking to the sounds of the 60’s or she and hubby are spending fun time with the family dog, Sweetie Bear. Yes, she is a dog person but aside from that, a true Orange Label team player!
WIIFM of the Month
Posted by Web Admin in Branding, Design, Integrated Campaign, Marketing Strategy on January 13th, 2012
Wrap it Up, Get Noticed on the Road
Vehicle wraps are a powerful addition to an integrated marketing strategy that allow companies to mobilize their brand identity throughout their local community.
Headquartered in Burnsville, MN, Orange Label client Coordinated Business Systems saw the value in this unique opportunity to reinforce their strategic branding efforts, and ended the year by extending their corporate “brand look” to their new Ford Focus sales and service fleet. As you can see, the vehicle wraps leverage fun, eye catching graphics that drive visual attention while continuing to reinforce Coordinated as the market place leader in office technology solutions.
Recognized for their “team” approach to technology and customer service, the NASCAR style graphic approach was a great fit for them. The robust 100% coverage design layers in a combination of existing brand elements that also appear throughout their integrated advertising plan such as their downtown Minneapolis Skyway ads, print ads, brochures, stadium ribbons and boards, website and landing pages, as well as their radio ads. The impact of “driving” the brand out into the community is an exciting and fun way of getting attention and creates lasting memory units. This strong visual presence is win-win for the company, employees, community, customers and prospects.
To launch the new look, fifteen employees were presented the first of these hot, new exciting cars prior to year-end. And to add excitement to the unveiling, the roll-out was televised by the local NBC affiliate which featured Coordinated President, Jim Oricchio, situated high above the company parking lot, mega-phone in hand, shouting; “Gentleman, start your engines.” As the engines engaged and the race flags waived, the newly wrapped cars sped out into the community.
Want to learn how you can make a powerful impact with branded vehicle wraps? Contact Orange Label today.
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