Is Your 2010 Marketing Plan In Place Yet?


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Is your 2010 Marketing Plan in place yet? If not, here are 10 questions for you to answer with your team to get you started!

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I. THE CORE BUSINESS OBJECTIVE:

II. THE KEY MARKETING OBJECTIVE:

III. MARKETING LIMITATIONS/PROBLEMS:

 IV. SALIENT HISTORICAL CONTEXTUAL FACTS:

 V. SPECIFY EACH CONSTITUENCY TO BE IMPACTED:

 VI. MARKET RESEARCH FINDINGS:

 VII. CLIENT SENSITIVITIES:

VIII. THE COMPETITIVE LANDSCAPE:

IX. WHAT’S PUZZLING:

X. WHAT’S “THE POINT”:

Have fun with these and Happy New Year!

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