After reading a Wall Street Journal article posted online titled “Doctor is In -Online” by Jonnelle Marte, I found it interesting to see how an increasing trend of doctor visits have moved from the office to email. No longer do we sit in a busy waiting room, then freeze in a exam room…now we just go digital – Then wait for the reply on your phone or email?
As a full service agency, we service medical clients all over the United States and design eblasts (along with other media). However, we have not come across any such requests to campaign Internet visits. Designing campaigns to generate online visits could be a new practice of campaigning, SEO, and new business for small practices.
Would your facility consider such practices? As a doctor or patient, let us know if you would consider, like, try or implement such an idea. Is this a loss of 1-on-1 or a convenience (loyalty) factor for busy patients?