OLAA Monthly Fav: Cupcake VS Chips
Posted by Web Admin in OLAA Monthly Favs on April 26th, 2012
When it’s reaching midday and you’re craving a (not so healthy) snack, do you reach for a decadent dessert or something salty? Tell us! Cupcake VS Chips
Thriving Brand Leader Spotlight: Center of Excellence on Elder Abuse and Neglect
Posted by Web Admin in Thriving Brand Leaders on April 26th, 2012
This month, we recognize the Center of Excellence on Elder Abuse and Neglect at UCI as a THRIVING BRAND LEADER for the positive impact that they are making on society. Founded in 2001, the Center of Excellence is committed to eliminating abuse of the elderly and is a first-of-its-kind program that strives for a world in which every individual can age with dignity, respect and happiness.
Elder abuse and neglect is an issue that is not often spoken about, but is prevalent throughout the nation. As many as 11% of older adults are victims of elder abuse and this number increases to 50% for those with dementia. Elder abuse manifests in many forms, including financial abuse, neglect or self-neglect, physical abuse, sexual abuse and psychological abuse, and occurs in both homes and facilities.
Based in Orange County, California, the Center of Excellence on Elder Abuse and Neglect provides medical, forensic and victim services to local abused, neglected and exploited older adults. The center is also serves the state of California and the nation as the National Center of Elder Abuse, and is charged with raising awareness of this issue to identify, prevent and ultimately eliminate elder abuse.
We are honored that the Center of Excellence has asked us to partner with them and participate in the strategic planning and development of a grassroots campaign to raise awareness locally and nationwide. To learn how you can make a difference or for more information about the Center of Excellence on Elder Abuse and Neglect, visit www.centeronelderabuse.org.
WIIFM of the Month: How a View from the Field™ Maximizes Your Marketing
Posted by Web Admin in Advertising, Integrated Campaign, Marketing Strategy, Newsletter, OLAA Process on April 26th, 2012
When developing an integrated marketing and advertising strategy, a targeted media mix is important in reaching a company’s key demographics. But if the creative messaging doesn’t resonate with customers and prospects, the biggest and best media buy won’t incite action or impact sales.
A View from the Field™, or informal market research, produces qualitative data about how your brand is perceived in the marketplace. Interviewing customers and prospects and asking questions about your brand values, products and/or services reveals what is or isn’t working, consumer behaviors and hidden benefits about your products and/or services that were previously unknown.
With real time responses and authentic language, commonly used words or phrases describing the benefits are identified and can be used to creatively position the emotional selling message. The result is a powerful creative execution with imagery and messaging that reaches the right people and motivates them to take action, such that sales increase, profits grow and market share is gained. This feedback also provides insights into areas of your business or organization that can be managed before it’s too late (such as resources or budget), or provides opportunity to enhance or evolve a product/service to increase its competitive edge.
Want to learn how a View from the Field™ can increase your bottom line? Contact Orange Label today.
OLAA Monthly Favs: Coffee VS. Tea
Posted by Michelle Torr in Uncategorized on March 23rd, 2012
Thriving Brand Leader Spotlight: OLAA’s Art Department Talks Branding
Posted by Michelle Torr in Advertising, Branding, Design, Newsletter, OLAA Team Member, Thriving Brand Leaders on March 23rd, 2012
When developing the visual elements of a distinctive brand, the initial stages of the creative process are crucial. The members of the OLAA Art Department understand this importance, and practice the skill and knowledge needed to bring a brand to life, to instill the longevity, vibrancy and presence that it needs to stand out among its competitors. To help express that knowledge, Cade Garrett, Art Director, and Sheri Audette, Graphic Designer, demonstrate their Thriving Brand Leadership by sharing how they approach the branding process.
Be Aware. Cade believes that the most important first step is to simply take it all in. “I think it takes a lot of awareness, insight and background. Knowing what’s out there, what’s been done, what’s being done and what hasn’t been done is important to keep things fresh. To really bring something to life it can’t be sprung from a dead idea, it has to be something new.”
Be Open. For Sheri, the biggest ‘do’ is also the biggest ‘don’t.’ “In general, do consider everything. Don’t limit yourself. Consider all the possibilities of what the visual elements for which your brand will be used. Consider every possibility that your name, logo mark and brand can be a part of.”
Be Purposeful. Cade: “A brand should be strong enough to have an impact to the point that it moves the consumer. It’s not just about public awareness; it’s about creating a need or a want within a consumer.”
Be Consistent. Both Cade and Sheri believe that working from a mindset of consistency from the start is pivotal to connecting all of the visual elements. Cade: “The most important thing is consistency. In terms of a brand, whether the brand is a good brand or not depends on whether consistency is something that looks great and has a great message.” Sheri: “Consistency builds association. It strengthens a memory and connection that creates trust in consumers.”
WIIFM of the Month: Using an Integrated Strategy to Attract the Right Talent
Posted by Michelle Torr in Advertising, Integrated Campaign, Marketing Strategy, Media, Newsletter, Online, Radio Commercials on March 23rd, 2012
When recruitment efforts are needed to build your team, whether for one position or several, there are many job boards and posting opportunities available. But how do you know which resources will attract the right talent? And how do you know whether your recruiting efforts will make an impact in the market? An integrated approach ensures that your recruiting activities are targeted, reach the top candidates across multiple platforms and result in qualified new employees.
Understanding the value of an integrated advertising strategy, Seton Medical Center recently launched a 3-month integrated recruiting campaign to expand their highly skilled nursing team. The focal point of the campaign is a minisite that clearly communicates the advantages of joining Seton’s nursing team. The site includes a message from the Chief Nursing Executive, quotes from real Seton nurses, information about benefits, and most importantly, the mission and values under which the team operates. Potential candidates that visit the site are able to connect with the Seton nursing community and see how their contributions at Seton make a difference, for patients and for the hospital as a whole. For those that are interested in applying, the site directs them to the careers page on the main Seton website where the individual starts the application process.
Traffic is driven to Seton’s nursing minisite through several media vehicles including local and out of market radio schedules, targeted PPC campaigns, behavioral and geo-targeted ads on Facebook and Linkedin, banner advertising on highly visited industry-specific websites and through direct mail. By leveraging a consistent message across multiple media platforms, Seton is clearly relaying what their nursing team stands for and is making a powerful impact on potential candidates. A larger audience is also reached, ensuring that the right talent applies and is selected. In addition, the RN recruitment campaign builds on the hospital’s existing brand presence, showing all constituencies that the hospital is growing and building an amazing medical team.
Want to learn how an integrated approach can maximize your recruiting activities? Contact Orange Label today.
OLAA Monthly Favs
Posted by Web Admin in Newsletter, OLAA Monthly Favs on February 28th, 2012
Do you love the fast pace and bright lights of city life? Or do you prefer a quiet neighborhood with room to roam? Tell us! City VS Suburb?
Thriving Brand Leader Spotlight: Seattle Talent
Posted by Web Admin in Branding, Design, Integrated Campaign, Mobile, Newsletter, Online, Thriving Brand Leaders on February 28th, 2012
Orange Label Art + Advertising is committed to our clients’ success. We believe that it is our purpose to empower our clients such that they lead their marketplace and experience a growing demand for their product or service. This month, we recognize Orange Label client Seattle Talent as a THRIVING BRAND LEADER.
Seattle Talent is a premier management, development and placement facility committed to attracting and fostering young, inspiring talent in the acting, modeling and singing industries. By maintaining relationships with top agencies and scouts, Seattle Talent elevates their young stars to the highest level of opportunity in each talent category. Being a thriving brand leader in the fast-paced, highly competitive entertainment industry would be a challenge for any brand, but for Seattle Talent, it’s been an opportunity to be recognized as a top acting and modeling school in the Northwest.
Seattle Talent has combined the power of a brand refresh with the impact of an integrated mobile advertising campaign to achieve thriving brand leadership. By implementing a rebranding strategy that encompassed a sophisticated logo, modern color scheme and font treatments that reflect a high level of reputation, Seattle Talent has positioned themselves as a distinguished leader in their industry.
Using the momentum and excitement created around a new brand identity, Seattle Talent also launched an integrated digital advertising strategy. This includes a consumer-focused mobile site, direct response-driven landing pages and a comprehensive PPC campaign. Since the launch of their mobile site and digital campaign, Seattle Talent has experienced dual success with increased lead generation as well as the elevation of their brand to a level that matches their distinguished reputation as a thriving brand leader.
Want more? Contact Orange Label today to learn how your brand can thrive.
WIIFM of the Month: The Benefits of Refreshing Your Brand Identity
Posted by Web Admin in Advertising, Branding, Newsletter, Thriving Brand Leaders on February 28th, 2012
A powerful brand helps a company to distinguish themselves from the competition and when proactively managed, the brand should naturally evolve as the organization evolves. However, when faced with competitive pressures from another brand gaining more market share, if the target demographics’ perceptions have changed or when significant internal changes have occurred, it may be time to consider refreshing your brand identity.
At Orange Label, we underwent a rebranding process five years ago. Our company was founded in 1972 as Hunter Barth Advertising and after 35 successful years of service, we changed our name to Orange Label Art + Advertising. Why? To be viewed in the marketplace as a valuable and relevant resource versus just another advertising agency. We connected our forward-oriented vision of powerfully helping companies become THRIVING BRAND LEADERS with the identifying characteristics and qualities of Orange County—specifically lifestyle, vitality and innovation.
The change of our identity informed our logo, positioning and marketing materials as well as our internal operations. The make-up of our team has evolved, our services are more comprehensive and how we deliver those services is more powerful. The result is that we have expanded to a more diverse client base and profits have improved. But most importantly, our clients are more successful.
Want to learn how a refreshed brand can improve your bottom line? Contact Orange Label today.
OLAA Monthly Favs: Surf VS. Ski
Posted by Web Admin in Uncategorized on January 13th, 2012
January is snowboard and ski season, but in Orange County it’s surf season all year long! Which do you prefer… surf or ski?
