The Orange Label Advertising Story

After 35 years of service, Hunter Barth Advertising, one of Orange County's longest-standing privately held advertising agencies, changed its name to Orange Label Art + Advertising. Our re-branding shift was coordinated in response to an internal desire for greater identification with the marketing heritage of Orange County, California, in which citrus growers utilized crate labels as artistic marketing tools and as promotion of area-specific advertising messages. Throughout our 35 years of operation, we've been synchronized with the identifying characteristics and qualities of the region - namely, lifestyle, energy and innovation, the move to Orange Label Art + Advertising reflects our success with clients and uses an inspired mixture of art and advertising to create powerful brands.